Dpreview interviewed Sigma boss Kazuto Yamaki. Here are some highlights:
Focus on lens design for mirrorless system:
It’s simply because we’ve had higher demand for mirrorless lenses. The mirrorless camera market is stable compared to DSLR. If you look at the market statistics you’ll see that the decline in DSLR sales is quite significant. This decline gets steeper every month.
We’re also seeing a decline in sales of our DSLR lenses, so naturally we have to focus our efforts on the development of mirrorless lenses.
Strong DN Full Frame lens sales:
They’re doing very well, especially our 24-70mm F2.8. It’s been very well-received. We’re still catching up to demand for that lens. We’ve been enhancing our manufacturing capacity, continuously, but we still can’t meet demand. Even in the current difficult situation, demand for that lens is still very strong.
Development of small FF lenses:
Going forward, we will still try to deliver the highest-possible quality products. But we will have two main streams of products. One is for very serious photographers, like our existing ‘Art’ series. But another line will be high quality, premium lenses, but much more compact. And very stylish, like our 45mm F2.8, with metal housings, and high quality aperture and focus rings. We will expand that kind of range for street photographers, or those who need smaller, stylish, high-quality products.
About the DC DN lens line:
Actually, demand for those lenses keeps growing. It’s really surprising. In terms of units, they’re the top seller for Sigma right now. It’s a surprise because in general the market for APS-C cameras and lenses is declining. But sales of those three DC DN lenses keep growing. Most of the sales are for Sony E-mount and Micro Four Thirds [versions], and in peak seasons sometimes we actually can’t keep up with demand.
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