Press text: New ‘Imaging Edge’ Software Enhances Mobile Connectivity and Expands the Creative Capabilities of Sony Cameras

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In case you missed this here is the full press release for the newly announced Imagin Edge APP and desktop updates:

New ‘Imaging Edge’ Software Enhances Mobile Connectivity and Expands the Creative Capabilities of Sony Cameras

Sony today announced the release of a new ‘Imaging Edge™’ mobile application plus several updates to the ‘Remote’, ‘Viewer’ and ‘Edit’ desktop applications, that will bring exciting new features to all Sony imaging customers ranging from casual hobbyists to working professionals.

New ‘Imaging Edge’ Mobile Application

The newly introduced mobile application, ‘Imaging Edge Mobile[i] is the successor to Sony’s ‘PlayMemories Mobile’ app and will offer instant transfer of images from camera to a connected mobile device while shooting. Images can be transferred when utilising the new ‘Auto background transfer to Smartphone’ functionality[ii], allowing users to easily share content direct from their phone to social media platforms. The mobile application also supports 4K movie transfer[iii] and offers remote control functionality.

For professional photographers, Sony will be releasing a new mobile application ‘Transfer & Tagging add-on[iv] that will support instant delivery workflow by allowing users to transfer content to their mobile devices via the camera’s FTP background transfer[v], without having to switch their focus from shooting. It also enables voice input[vi] for text and captioning to help streamline communication and overall workflow between photographers and other team members. There is also an online function that will allow you to sync Caption Glossary between multiple devices.

Sony’s new mobile application ‘Imaging Edge Mobile’ and ‘Transfer and Tagging add-on’ will be available from March 2019.

Enhancements of ‘Remote’, ‘Viewer’ and ‘Edit’ Desktop applications

The desktop version of Sony’s ‘Imaging Edge’ application will also be updated with workflow support for time-lapse movie[vii] creation making it an ideal match with Sony’s newest interchangeable lens cameras with built-in interval recording. Other new features to maximise usability have also been added including a comparison display and collection function as well as a new and improved user interface.

The latest Version 1.4 of Desktop Applications ‘Remote’ ‘Viewer’ and ‘Edit’ will be available in January 2019.

For more information, please visit the ‘Imaging Edge’ website. https://imagingedge.sony.net/.

A variety of exclusive stories, videos and exciting new content shot with the newest cameras and other Sony α products can be found at https://www.sony.co.uk/alphauniverse. Sony’s European photography hub is available in 22 languages and details product news, competitions and an up-to-date list of Sony events in each country.

[i] A successor application of PlayMemories Mobile. Existing PlayMemories Mobile users can use this by updating PlayMemories Mobile

[ii] Compatible with ILCE-9 with software update Ver.5.0 or later. Files are imported in 2MP size when using this function

[iii] Compatible with ILCE-9 with software update Ver.5.0 or later, ILCE-7RM3, ILCE-7M3, ILCE-6400, DSC-RX10M4, DSC-RX100M6, DSC-RX100M5A.

[iv] Add-on mobile application for ‘Imaging Edge Mobile’. Available countries: US/Canada/UK/France/Germany/Hong Kong/China/Australia/Japan. User registration is required to use this application.

Compatible with ILCE-9 with software update Ver.5.0 or later, ILCE-7RM3, ILCE-7M3

[v] Compatible with ILCE-9 with software update Ver.5.0 or later

[vi] The voice input of this application uses the service provided by Google. If Google services are not available, you cannot use the voice input. Please use the keyboard input

[vii] RAW processing adjustments by batch, adding music/texts, outputting 4K movie are also available

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Sony Tidbits…

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Sony 24mm f1.4 GM review with image samples

Sony 28mm f2 Review – The Perfect Travel Lens (Julia Trotti).
Tamron 18-200mm F3.5-6.3 Di III VC review at SonyAlphaBlog.
8-Bit, 10-Bit, What Does It All Mean for Your Videos? (Explora).
Samyang AF 35mm F1.4: Final Review (Dustin Abbott).
2018 was the biggest shakeup in years for the camera world (Engadget).

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

Join the new Sony Alpha Camera Facebook group.
To get news from our Forum subscribe that RSS feed.
I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors

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US preorders for the new Sony A6400 are now open!

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US readers can now preorder the new Sony A6400 at BHphoto, Adorama, FocusCamera and Buydig. No preorders yet at Amazon.

Sony A6400 in Europe at Calumet Germany, ParkCameras UK, Jessops
Sony A6400 in Asia at Sony Australia and Sony Japan.

These are my early thoughts on this camera purely based on specs and previews from youtubers:

What’s to like about the new A6400:
– Packs a lot of tech into a relatively affordable camera ($900)
– Class leading autofocus tech
– Wildlife shooters will love the Animal EYE-AF
– selfie screen if you are one of those people who needs it
– Built-in Intervalometer
– plenty of nice incremental improvements on usability and image quality

What’s not to like:
– Doesn’t have on sensor stabilization
– Fully articulating side screen would have it made easier for youtuber to use the hotshoe mic
– Doesn’t use the new Z-battery
– same unexciting conservative A6xxx body
– same LCD resolution as previous A6500 A6300 cameras
– no improvements on weather sealing

Overall impression:
This is a not so exiting new camera that actually has many sensible improvements. After the A7III this is probably the second best E-mount camera in terms or price-quality balance.

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In case you missed this news: Firmware Ver. 3.0 for α7R III and α7 III is coming in April!

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In case you missed it Sony A7III and A7rIII owners will get a major 3.0 firmware update in April. Press text:

Firmware Ver. 3.0 for α7R III and α7 III

Sony’s popular α7R III and α7 III full-frame cameras will both receive enhanced Real-time Eye AF performance with the upcoming firmware version 3.0. This will be available in AF-C mode with a simple half-press of the shutter button. Real-Time Eye AF for animals (i) will also be available.

The cameras will also receive interval recording functionality that will allow for simple creation of time-lapse movies (vii). The new feature can be set for anywhere between 1 and 60 seconds, with a total number of shots from 1 to 9999. AE tracking sensitivity can also be adjusted to “High”, “Mid” or “Low” during interval recording, allowing for reduced changes in exposure over the shooting interval.

The new system firmware update version 3.0 is scheduled in April 2019.

Here are the differences between the Sony A9 and the A7III-A7rIII firmware upgrades:

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You can now preorder the new Sony A6400 in Europe and Australia. Ship start on Februar 14.

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You can preorder the new Sony A6400 in Europe at Calumet Germany, ParkCameras UK, Jessops and in Asia at Sony Australia and Sony Japan.
Shipment start is February 14. US preorder will open today at 1pm New York time at BHphoto, Adorama, FocusCamera, Buydig and Amazon.

Europe Deal reminder:
Big savings on Sandisk cards at Amazon Germany and Amazon France.
Save 100 Euro on the nice Zeiss 16-70mm E-mount lens by clicking the coupon button on Amazon Germany (Click here). On top of that you also get a 100 Euro cahsback (see details on that Amazon DE page).

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Sony A6400 vs A6500 vs Fuji X-T3 spec comparison

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You can see the full spec comparison between the new Sony A6400 and the A6500 and X-T3 camera on that special BH comparison page. It’s crystal clear the A6400 is a A5100-A6300 hybrid successor and not a new High end APS-C. Sony has to bring a serious Fuji X-T3 competitor which might be named A7000. The WPPI show is coming in February and let’s hope Sony will release it on that event!

And Dpreview published some A6400 hands-on photos:

On the surface it might appear that not much has changed since the a6300, with the addition of a flip-up touchscreen and an HLG option for high dynamic range video not seeming to signal a major update. But then there’s the stills and video autofocus.

To say that the autofocus system got an overhaul would be an understatement. We’ll be spending plenty of time photographing bikes, running children and who knows what else in the next few days, but our early impressions of the Real-time Eye AF and Tracking features are extremely positive.

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