Bloomberg reports that Nikon and Canon face a threat at the top end of the market by Sony.

At stake is a market worth $3.2 billion a year. Although it’s a niche industry with just a fraction of total camera (and smartphone) sales, Canon, Nikon and Sony benefit from the branding (and sales) boost that comes with being the main suppliers of high-end cameras and lenses for sports, news and the arts. “Sony is now in a position to try and grab more market share,” said Kazunori Ito, an analyst at Morningstar Investment Services.

“The a9 is really revolutionary,” said Michael Kooren, a news agency photographer who switched to Sony Alphas after shooting with Canon for 26 years.

“The hurdle for Sony is still high,” said Tomonori Igari, an editor at Asahi Camera. “It depends on how much they commit to creating a support structure, and also on Nikon and Canon’s mirrorless strategy.”

Bloomberg also talked with Hiroyuki Matsushita from Sony:

Some pros say Sony hasn’t rolled out new lenses fast enough, and have complained that customer support has lagged behind Canon and Nikon. Sony is working to improve both, according to Hiroyuki Matsushita, the manager overseeing product planning at Sony’s cameras division. “We were aware from the beginning that this would be for pros,” he said.

found via Nikoneye

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Laowa 9mm f/2.8 APS-C E-mount lens is now available for preorder at BHphoto, Adorama and at VenusLens Store.

ePhotozine reviewed the new lens:

The Laowa lenses as a range are certainly very interesting, sometimes unique and always deliver the goods in terms of performance. Traditional metal construction does mean a higher price, but we have to choose whether the trade-off of quality of results balances out the cost/performance equation. This will obviously be different for different users.
What we get is the widest lens in its class, with a fast, bright f/2.8 aperture, that performs very well indeed.

In this video Luke Tscharke introduces you to the new Laowa 9mm f/2.8 Zero-D: