Sony announces new 5.6 million dots EVF with 240 fps. Perfect for the Sony A7sIII?

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Sony announced a new OLED EVF that surely has the potential to be used by the upcoming Sony A7sIII. The new EVF has a 5-6 million dots resolution (up from the 3,69 million dots from the A7rIII). And a refresh rate of 240fps (perfect for motion).

The only downside is that it will start being produced in November only. Which means the A7sIII would be announced this autumn only (maybe Photokina or New York Photoshow).

Here is the press text:

Sony Releases 0.5-type OLED Microdisplay with Top-of-Class UXGA Resolution, Featuring the World’s Smallest Pixel Pitch of 6.3µm

Tokyo, Japan—Sony Corporation today announced the upcoming release of the ECX339A OLED Microdisplay featuring UXGA (1600 x 1200 resolution), the highest in class for a 0.5-type. This product achieves the world’s smallest pixel pitch of 6.3μm by leveraging Sony’s OLED display technology and miniaturization technology, enabling a resolution 1.6x higher than the previous model*1. By employing a new drive circuit design that operates on half the voltage of the previous model*1, the new product achieves the same level of low-power operation as its predecessor but with much higher resolution. When paired with Sony’s original driving system*2, a frame rate up to 240 fps is supported—double that of previous product*1.

0.5-type OLED Microdisplay ECX339A

Enhancing the resolution on microdisplays has traditionally presented problems such as deteriorating image quality due to decreased pixel pitch and inferior viewing angle properties. The new product features optimized transistors layout and process to address uneven characteristics and loss of withstand voltage, the issues associated with transistor miniaturization. The Sony original variation compensation circuit also enhances picture quality. Additionally, the color filter is deposited directly on the silicon substrate, reducing its distance from the light emitting layer, and the filter’s color array has been modified. This helps to secure the viewing angle properties while achieving high resolution.

OLED Microdisplays are widely used in digital camera electronic viewfinders (EVF) for their superior high contrast, high color gamut, and high-speed responsiveness. Sony, having achieved this high resolution and high frame rate, now offers even more realistic image display and accurate capture of subjects for use in high-end cameras that demand extremely high image quality.

Going forward, Sony expects this high-definition OLED Microdisplay to be employed in a diverse range of fields and applications such as AR (augmented reality) and VR (virtual reality) head-mounted displays.

*1Compared with the Sony OLED Microdisplay ECX337A (0.5-type QVGA (1280×960)). *2Driving method of dual vertical line simultaneously (“Dual-line progressive” driving technique)

Main Features

1.High-resolution UXGA in a 0.5-type
The new product has achieved the world’s smallest pixel pitch of 6.3μm by leveraging Sony’s proprietary OLED display technology and miniaturization technology, and has superior resolution 1.6x higher than the previous model*1. Generally, transistor miniaturization results in characteristic variation and reduced withstand voltage. This product uses a Sony original compensation circuit and optimized layouts and process for each individual transistor to address these adverse effects. Furthermore, the color filter is deposited directly on the silicon substrate, reducing its distance from the light emitting layer, and the filter’s color array has been modified to secure the viewing angle properties while achieving high resolution.

2.High-speed frame rate
A new drive circuit design supports a high frame rate of up to 240 fps*2, nearly double that of its predecessor*1. This has made it possible to capture fast-moving subjects in the viewfinder with higher accuracy, so users will not miss a photo opportunity, delivering a more comfortable shooting experience. In head-mounted display devices, this will help to improve image delay issue for items superimposed on real-world vision of AR and to avoid motion sickness during usage of these kinds of devices.

3.Low power consumption
By employing newly-designed peripheral circuits that operate on half the voltage of previous model*1, the new product delivers the same low-power operation as its predecessor when operating at the same frame rate, despite the nearly 1.6x increase in the number of pixels.

via Sony.net

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New Zoom Flash R2 for Sony mirrorless cameras in Stock at Adorama

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The new Zoom Flash is in Stock at Adorama.

New lens preorders:
Tamron 28-75mm FE at BHphotoAmazon, BuyDig, FocusCamera and Adorama. In Europe at Amazon DE and WexUK.
Tokina 20mm FE at BHphoto and Adorama.
Sigma 14mm f/1.8 for $1,599 at BHphoto and Adorama.
Sigma 20mm f/1.4 for $899 at BHphoto and Adorama.
Sigma 24mm f/1.4 for $849 at BHphoto and Adorama.
Sigma 35mm f/1.4 for $899 at BHphoto and Adorama.
Sigma 50mm f/1.4 for $949 at BHphoto and Adorama.
Sigma 70mm macro for $569 at Adorama.
Sigma 85mm f/1.4 for $1,199 at BHphoto and Adorama.
Sigma 135mm f/1.8 for $1,399 at BHphoto and Adorama.

Sony cashback:
Sony US launched their big rebates you can find listed on those pages at BHphoto, Buydig, Adorama, FocusCamera.
First time rebates:
$300 off on the Sony A9 at BHphotoAdorama, Amazon, BestBuy. FocusCamera.
$100 off on the 18-135mm lens at BHphoto, Adorama, Amazon, FocusCamera and BestBuy.
Lowest price ever:
$300 off on the 24-70mm f/4.0 Zeiss lens at Amazon, Adorama, BHphoto.

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Sony Tidbits…

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5 Things I Love About Sony A7 III

Off-Camera with the Sony HVL-F60RM Wireless Radio Flash (Cory Rice).
In the Field: Sony E 18-135mm f/3.5-5.6 OSS Lens (Shawn Steiner).
What’s In My Bag (Michael Hollender).
Light When the Lights Go Out: Recommended Flashlights (Explora).
Tilta Gravity G2X Handheld Gimbal (Personal View).

Share your best pictures on our new Instagram SonyAlphaGallery.

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

Udo:I am just a enthusiastic non professional. Nevertheless I try my very best. In January this year I’d made a sailing trip in Antarctica. Using my Sony equipment I made the following Video: https://youtu.be/efoBmBf2w-g

Join the new Sony Alpha Camera Facebook group.
To get news from our Forum subscribe that RSS feed.
I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors

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New Sony HVL-F60RM flash finally in Stock for the first time in the US

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The new Sony HVL-F60RM flash is in Stock now at BHphoto and Amazon.

New lens preorders:
Tamron 28-75mm FE at BHphotoAmazon, BuyDig, FocusCamera and Adorama. In Europe at Amazon DE and WexUK.
Tokina 20mm FE at BHphoto and Adorama.
Sigma 14mm f/1.8 for $1,599 at BHphoto and Adorama.
Sigma 20mm f/1.4 for $899 at BHphoto and Adorama.
Sigma 24mm f/1.4 for $849 at BHphoto and Adorama.
Sigma 35mm f/1.4 for $899 at BHphoto and Adorama.
Sigma 50mm f/1.4 for $949 at BHphoto and Adorama.
Sigma 70mm macro for $569 at Adorama.
Sigma 85mm f/1.4 for $1,199 at BHphoto and Adorama.
Sigma 135mm f/1.8 for $1,399 at BHphoto and Adorama.

Sony cashback:
Sony US launched their big rebates you can find listed on those pages at BHphoto, Buydig, Adorama, FocusCamera.
First time rebates:
$300 off on the Sony A9 at BHphotoAdorama, Amazon, BestBuy. FocusCamera.
$100 off on the 18-135mm lens at BHphoto, Adorama, Amazon, FocusCamera and BestBuy.
Lowest price ever:
$300 off on the 24-70mm f/4.0 Zeiss lens at Amazon, Adorama, BHphoto.

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Apple rumored to launch a triple camera iPhone in 2019. And that’s good news for Sony.

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Mockup from Martin Hajek via iDrop News

The past years smartphones adopted the double lens/sensor tech which did help Sony to make record profits in the image sensor production segment. Lately Sony did warn that the boom might be over. But now a new trend seems to form. Apple rumored to launch a triple camera iPhone in 2019. Which means Sony could again get an unexpected boost. (via Macrumors)

Moreover CMOS image sensor sales at all-time high. IC Insights reports “The spread of digital camera applications in vehicles, machine vision, human recognition and security systems, as well as for more powerful camera phones will drive CMOS image sensor sales to an eighth straight record-high level this year with worldwide revenues growing 10% to $13.7 billion, following a 19% surge in 2017. (via Image Sensor World).

Bright future for Sony. if their imaging sensor business keeps growing they will keep pushing R&D and we will get better sensors for our cameras too :)

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