The next major photoshow is the CP+ show which starts on March 1. All manufacturers will announce new cameras/lenses and I expect the same to happen from Sony. First let’s start from two facts:

1) Sony registered a new camera code which usually means there will be a new camera launch within 3-4 months.
2) Sony discontinued the A5000.

So what can we hope to get? Here is a list of rumored (but mostly unconfirmed) stuff:

• We know both the A7III and A7sIII will be announced this year. But the A7sIII will more likely be announced at the NAB show in April. So I guess the A7III is a good candidate for a possible Cp+ announcement.
• Also hot rumored is a new A5xxx APS-C E-mount camera model.
• RX models are usually introduced in May-June. If Sony sticks to that “tradition” we will not see any new RX camera at CP+
• On the lens front we have a possible launch of a new Sony 135mm FE and 200-600mm FE.
• What’s very hot is that we might see Sigma’s first native FE lenses! This one will be big!
• Venusoptics will launch the Laowa 9mm f/2.8 APS-C E-mount lens
• The Zeiss 25mm f/2.4 FE is coming too

February promises to be an exciting month…

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SR5=almost certainly correct!

2018 is going to be a crucial year for the following reasons:

1) It’s Photokina year
2) Canon and Nikon will launch their Full Frame mirrorless system cameras

So far Sony had no direct competition in their mirrorless segment and this “advantage” will be gone within 2018. The good news for us is that Sony has to adjust their pricing and technology improvements on the competition. For example: if Nikon and Canon will launch proper weather sealed camera can Sony still afford to make a lausy job on the A7/A9 sealing?

I also think that launching the A7III and A7sIII will not be enough to steal the show from the next Canon/Nikon FF launch. In my opinion Sony has to bring something “unexpected” in 2018. Something with a new design, something absolutely PRO that has the magic WOW factor to take spotlight away from Canon and Nikon’s new offerings. The following poll collects the ideas from SAR readers I read on comments during the past months. Some of the ideas are a bit on the crazy side but let’s see what you think:

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