Sony separates its “Imaging Business” in a new subsidiary company

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This was already preannounced last year and now it’s happening: Sony is separating it’s Imaging Business (consumer camera, medical and broadcast segment) in a new separate company that will commence its operations on April 2017.
This is part of a long-term strategy from Sony. They have done the same thing with the other branches. The goal is to strengthen their business by making them more independent so that decisions can be taken faster and more effectively. Nothing will change for us Alpha customers.

Here is the full press text via Sony.net:

Sony Imaging Products & Solutions Inc. to be Established
Reinforcing Imaging Business

Sony Corporation (“Sony”) has decided to establish Sony Imaging Products & Solutions Inc., a wholly-owned subsidiary that will be responsible for its imaging products and solutions businesses. All functions currently held within the Imaging Products & Solutions Sector within Sony, including the functions related to the consumer camera business, solutions business with a focus on broadcast- and professional-use products, and medical business, will be transferred to the new company. Sony Imaging Products & Solutions Inc. will aim to commence its operations on April 1, 2017. Shigeki Ishizuka, currently Corporate Executive Officer in charge of the imaging products and solutions businesses at Sony, is expected to be appointed President and Representative Director of this new company.

As part of its mid-term corporate strategy announced on February 18, 2015, Sony outlined its intention to sequentially split out the business units within Sony to form new subsidiary companies. The aim of these measures is to ensure clearly attributable accountability and responsibility from the perspective of shareholders, management policies with an emphasis on sustainable profit generation, acceleration of decision-making processes and reinforcement of business competitiveness. The establishment of Sony Imaging Products & Solutions Inc. forms part of this strategy, and upon completion of the transfer, all major businesses of Sony group will be operated by its subsidiary companies.

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Kipon announces the world’s first EF-S to E-mount adpater with variable ND filter

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Kipon Japan announced the worlds first EF-S to E-mount electronic adapter with built-in variable ND filter. And it’s now in Stock at Amazon US (Click here) and Adorama (Click here).

Features

AF Adapter With Integrated ND Filters This unique KIPON autofocus lens adapter mounts Canon EF series lenses on Sony E-Mount Mirrorless Camera bodies with the distinct ability to control f-stop and depth of field without changing aperture settings by means of a continuous variable setting neutral density glass element insert selectable by an engraved wheel.

Covering a 4 step range , the ND glass is essential for shallow DOF and beautiful bokeh and creating fantastic long exposure images. Your favorite Canon lenses easily lock securely and perform just like they were Sony lenses, maintaining infinity focus when using the ND inset element. With Canon EF lenses you have plenty of resolution to satisfy DSLR high resolution sensor’s pixel size even at widest open aperture. A blank filter holder slide insert is included for custom application without infinity focus. With the ND filters for this adapter, you can accurately focus in advance, even at infinity. Without the insert, you cannot infinity focus.

Interchangeable Filters The adapter relays all exposure data from the lens, such as EXIF to AF, within internal electronic connections, so that the Sony E-Mount ILC can provide any auto shooting mode, as well as stop-down metering, for accurate exposure control. The module’s firmware is USB upgradable so that the adapter will always be technically ready for action.

SONY E mount mirrorless This Kipon Adapter is constructed from aluminum alloy for durability, minimizing weight, while mounting rings are made with brass to withstand heavy use.

Tripod foot with 1/4″-20 socket The Kipon AF Electronic Adapter is constructed from aluminum alloy for durability while minimizing weight. a detachable tripod foot is included that features 3/8″ threads as well as compatibility with any tripod heads.

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Sigma 30mm f/1.4 E-mount lens has one bug (likely to be fixed via firmware upgrade)

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On the German Forum Dslr-forum.de Sigma 30mm f/1.4 lens owners spotted a specific issue: The lens takes unsharp pics when shooing at f/2.0 aperture with AF-S focusing via the EVF. Sigma germany acknowledge the problem and is working to fix it.

I am sure Sigma will fix that issue as this sounds a lot like a software issue. There is really no reason to not buy this lens also because it’s the best APS-C E-mount lens to date according to DxOmark.

Get the Sigma 30mm f/1.4 E-mount lens at [shopcountry 49396].

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(UPDATED) The Eyelead sck-1b sensor cleaning gel kit for Sony is available at Photographylife

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The Eyelead sck-1b sensor cleaning gel kit for Sony is available for order at Photographylife (Click here). I removed the original Amazon link because as reported by Nasim the version on sale are grey imported via third party Chinese sellers only.

SAR reader LALA was kind enough to provide us that feedback on the product:

I bought a copy of the Sony one there (Photographylife).. Made in Germany. The difference between Sony stick and non Sony stick (the one designed for Sony is $5 more usually) is that the Sony stick has been designed and made ‘less sticky’ due to IBIS on Sony cameras, so you don’t f’….k up the magnets and IBIS. I’ve been using it not only on my Sony A7RII but on all my other cameras, DSLR and mirrorless. Basically I stopped wet cleaning my sensors after I got it, this is that good. It will clean your sensor guaranteed and it is very easy to use.

Watch the video below to see how it works:

Important reminder: The RED gel is for Sony cameras and the BLUE gel for all other manufacturers.

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Sony interview at Lensvid: “We are working on algorithms to increase the battery life and decrease the overheating on E-mount cameras”

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Lensvid posted that Sony video interview. A couple of news we got from this:

1) Sony sees a market for A-mount enthusiasts (particularly in the mid-upper level)
2) don’t expect Sony to make any entry level camera other than the A68
3) We will quickly recover from the Kumamoto damage
4) We are working on algorithms to increase the battery life and lower the overheating on E-mount cameras. These could be released
5) In Europe we have 25% of the Full Frame market share

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