Yosuke Aoki (Sony) says they will not go medium format yet

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Sony A7rII vs Hasselblad X1D size comparison (CameraSize).

Yosuke Aoki (Sony) got interviewed by the folks from Focus Numerique (google translation here). When asked about the possibility fo Sony making a medium format camera he said:

Naturally, we can not talk about future products … However, we believe the 24×36 sensor currently has more potential. This is our most versatile opinion, and we are focusing our research on this type of sensor. Once again, we are vigilant and we look at the development of other sectors.

camera-sensor-size-comparison-650x492Sensor size comparison by Photographylife

I think the image quality difference between FF and the small 44×36 Medium Format sensor is too small to make a real difference. As reported by photographylife:

  • Full-Frame is 236% larger than APS-C and typically 2x-4x more expensive
  • Medium Format Small (Pentax 645Z, Hasselblad X1D-50c, Fuji GFX 50S) is 167% larger than full-frame and typically ~3.7x more expensive
  • Medium Format Large (Hasselblad H6D-100c) is 149% larger than Medium Format Small and 3.7x more expensive

The Full Frame system has much more potential in terms of flexibility, portability and costs for now. But if Sony is reading me…a fixed lens RX medium format camera with the larger 53.7 x 40.4 101 Megapixel sensor…well that would e quite a story! Do it do it do it! :)

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A bunch of new official Sony A6500 videos

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Sony uploaded a bunch of new official A6500 videos:
Sony | α | α6500 – High quality 4K movie ”Tezutsu (Large hand-held Cylindrical) Fireworks” (Youtube).
Sony | α | α6500 – 5x Slow Motion in Full HD ”Tezutsu (Large hand-held Cylindrical) Fireworks” (Youtube).
Sony | α | Fast Hybrid AF in 4K movies (Youtube).
Sony | α | α6500 – Product Feature (Youtube).

A6500 at BHphoto, Amazon, Adorama. In EU at Amazon.de. Calumet.de. WexUK. PCHstore.

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Special deal for SAR readers: $100 off on the Zeiss 25mm and 85mm lenses!

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This one is for SAR readers only: If you click on those links and enter the special coupon code “SONYALRUZEBAT100” you will get an instant $100 savings:

Zeiss Batis 25mm f/2.0 for $1,199 instead of the $1,299 at FocusCamera (Click here).
Zeiss Batis 85mm f/1.8 for $1,099 instead of the $1,199 at FocusCamera (Click here).
Expires – 11/5

Also new: Up to $220 off on the A6000 camera kits at BHphoto (Click here)
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There is also a massive saving on the Open Box 24-70mm GM lens sold by BestBuy (Click here).

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New Sony A6500 and RX100m5 preorder links:
A6500 at BHphoto, Amazon, Adorama. In EU at Calumet.de. WexUK. PCHstore.
RX100m5 at BHphoto, Amazon, Adorama. In EU at Calumet.de. WexUK. PCHstore.
New Underwater housing for all RX100 cameras at BHphoto, Adorama.

All other new Sony stuff on preorder:
Sony A99II at BHphoto, Adorama. Amazon. Calumet Germany and WexUK.
Loxia 85mm f/2.4 at BHphoto and Adorama.
Tamron 150-600mm G2 A-mount lens at Bhphoto.Rokinon 35mm f/1.2 APS-C E-mount lens at BHphoto.
Rokinon 14mm f/2.8 autofocus FE lens at Amazon and BHphoto.
Lensbaby Trio 28mm E-mount lens at BHphoto, Adorama and WexUK.

 

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Former Nikon PRO photographer Sporsheim says: “Sony are circling around Nikon’s camera division like a shark in the water smelling blood”

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A7rII vs D810 by CameraSize

Our reader Mistral pointed me to a quite extravagant discussion:

Kenneth Sporsheim is a Norwegian photographer, former Nikon PRO photographer, current Pentax ambassador. His alias on various fora is kenspo. This is what he wrote on Pentax Forums:

“Nikon are bleeding most of all camera brands at the moment! They have lay-offs in many countries. Just here in Norway, they had to reduce staff from 13 to 3..and get rid of locations and have office at home. This is how things are behind the numbers on the paper “

And now the juicy part:

“Its a big and hard ship to turn when things starting to go wrong  I know for a fact that Sony are circling around Nikon’s camera division like a shark in the water smelling blood. Its info from the “inside”. But how serious it is for Sony, i can’t tell. Just know that they have been looking at this possibility. Haven’t updated me for a while either“

UPDATE:  “Looking at this possibility” of doing what? Kennet Sporsheim now made clear he didn’t mean Sony is considering acquiring Nikon. Thom Hogan reports

The Nikon Ambassador quoted in the “rumor” has contacted me and says that what he meant by his shark quote is that Sony believes that they can take market share away from Nikon while Nikon is floundering (to keep the fish metaphor alive ;~).

–

Thanks Mistral!

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Sony Q2 financial report: Sales and profit decrease because of strong YEN and Kumamoto damage

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Sony published their full Q2 financial reports. Sales and operating income went down for both the company as a whole and the imaging business. The main reason is the strong YEN and the Kumamoto earthquake damage. Still despite the odds Sony still managed to make some profit in Q2.

The good news is that Sony revised upwards the forecast for the full 2016 year:

Sales are expected to be higher than the July forecast due to a faster-than-expected recovery in the supply of components and shipments of Still and Video Cameras which were impacted by the 2016 Kumamoto Earthquakes, as well as a shift to high value-added models. Operating in come is expected to be higher than the July forecast mainly due to the above-mentioned increase in sales.
Let’s hope this means we don’t have to wait too long to get our hands on the new generation A7 cameras :)
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Sony Tidbits…

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Sony A6500 Hands On First Test w/ the Buffer, Menu, Touch Screen, Grip and more!

Sony Cyber-shot DSC-RX100 V Review (Photographyblog).
Feature Film Shot On Sony α7S Wins Cinematography Award (Alphauniverse).
Zeiss New Lenses & a Look at the Company Different Lens Lines – Photokina 2016 (Video interview by Lensvid).
Sony fe 70-300mm review by Dale Matson.
A7rII with the MC11 + Canon 70-200 F4L, Sigma 24mm 1.4 and the FE 50mm 1.8 by Drasko Stojadinovic.
Hands-On Review: The Lensbaby Trio 28 (Explora).
Rolling Review Sony FE 2.8/50 Macro by Phillip Reeve.

To write a guest post on SAR follow the instruction on that page.

HunterPress: “https://youtu.be/OERzS_e0Ad0 Here is an interview I did with Sigma regarding the official pricing announcement of the CINE Lenses!”

Tim: “Here’s a link to a youtube video created using the rig I told you about https://youtu.be/oE3kUtruZUA“

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