https://www.youtube.com/watch?v=A_L0ZYaJ2f8

Sony Japan announced a firmware update for the SEL50F18F lens. Better autofocus and $50 price drop at Adorama, BHphoto, Amazon and Focuscamera? Now it’s getting interesting to own this lens!

Sony semiannual deals are back! Check out the very long list of deals at BHphoto page (Click here) and Adorama page (Click here).

Full Frame E-mount lenses:
$25 off on the Sony 21mm f/2.8-22 Ultra Wide Converter Lens at Amazon.
$25 off on the 24-240mm lens at Amazon, Adorama and BHphoto.
$25 off on the Sony 28mm FE lens at Amazon, Adorama, BHphoto.
$50 off on the Sony 50mm FE f/1.8 lens at Adorama, BHphoto, Amazon and Focuscamera.
$100 off on the Zeiss 35mm f/1.4 lens at Amazon, Adorama, BHphoto.
$100 off on the Zeiss 35mm f/2.8 lens at Amazon, Adorama and BHphoto.
$100 off on the Zeiss 55mm f/1.8 lens at Amazon, Adorama and BHphoto.
$100 off on the 70-200mm G lens at Amazon, Adorama and BHphoto.
$100 off on the 90mm macro lens at Amazon, Adorama, BHphoto.
$100 off on the 28-135mm PZ lens at Amazon, Adorama and BHphoto.

If you are going to visit the Photokina show check out the special Sony Photokina site. The full list of Sony Live Talks and Shows can be downloaded as PDF file.

Press text:

The world’s biggest photo and video trade show opens in just a few weeks and Sony will be there displaying the latest in gear, accessories and digital imaging technology. Photokina 2016 opens on September 20th and runs through the 25th in Cologne, Germany.
The Sony display will have live talks and demonstrations from filmmaker Philip Bloom, fashion & portrait photographer Felix Rachor, landscape photographer Ben Jaworskyj and many more. There will also be 2 special live action shows and a special Sony World Photo Awards gallery.
Stay up to date and see the full schedule of speakers and events at the special Sony Photokina 2016 website

Zeiss announced three new Milvus lenses. They come for Canon and Nikon mount only but you can use them adopted on any E-mount camera. Ming Thein and 3Dkraft  well explained why these lenses are interesting for Sony folk too. The full press text can be read at Lenspire. Price and preorder info here:

Milvus 15mm Nikon at BHphoto, Photo Porst Neuwied
Milvus 18mm Nikon at BHphoto, Photo Porst Neuwied
Milvus 135mm Nikon at BHphoto, Photo Porst Neuwied

Milvus 15mm Canon at BHphoto, Photo Porst Neuwied
Milvus 18mm Canon at BHphoto, Photo Porst Neuwied
Milvus 135mm Canon at BHphoto, Photo Porst Neuwied