A Sony Menu Redesign suggestion by Per Kylberg.

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SAR reader Per Kylberg sent me this:

Many complain about Sony menu system and user interface. In my professional work with virtual systems, the thing that differentiates between a success implementation is the usability. Easy to learn and use UI equals not only happy users, management see lead time go down and quality up and thus are happy too.
Below is my idea about a more logical, photographer perspective, menu system. It would be interesting to see how a discussion and proposals from SAR community can improve this starting point menu organisation!

Complain and propose!

Background
As with most camera manufacturers, Sony rightfully are critizised for the camera user interface and in particular for the menues. At the presentation of the A7Rmk2 a Sony official was asked about the UI and menues. The reply was (as I remeber): ”Menues are up to the engineers to decide”.
Engineers are very good at product development, yes. But they are not experts in using the products! Being in technical documentation and managing virtual systems (in automotive) for 40+ years, I have plenty knowledge from both sides of the matter. Engineers are great! They develop excellent cameras with great functionality! But the user interface should be developed by experts in UI and usage.
The reason for this is that engineers, naturally, think ”inside – out”. UI needs be developed ”outside – in! By UI experts
”Outside” are we: the photographers.

As – is analyse
The A7 cameras have about 17 outside physical controls. Nikon D8xx have 32 of them if I remember right.
In the menu structure the A7 has:
– 6 main menues
– 28 no-name sub menues
– 153 execution commands
Where is the logic in this hierarchical build? What is for instance the difference between ”Camera settings” and ”Custom settings”? And why no-name menues? There are 22 execution commands concerning focusing, spread out in 10 different no-name submenues under two different main menues. Why?

”Maybe To-be” alternative A – hierarchial structure
To reach execution commands, there should be no time/energy consuming search. The structure must have an easy to understand and remember structure. There must be a clear logic based on how photographers think. This should a core issue for Sony.
Below is my discussion proposal consisting:
12 Main menues
14 Named sub menues
153 execution commands

Photo/video setup
image quality mode and setting Shutter Flash Display
-image size Drive mode E-front curt Shutter Flash mode Grid line
-aspect ratio Auto Mode Silent shooting Flash comp Live view display
RAW/JPG Format) Scene select Auto slow shutter Red eye redux Auto review
Long exposure NR Reset EV comp Finder/Monitor
High ISO NR Bracket settings
Color space Zoom setting
Steady shot
Steady shot settings
Ten last used
My menu
JPG unique
Panorama size S Auto img extract
Panorama direction Soft skin detect
Creative style Auto object framing
Picture effect
Picture style
Zoom
Focusing
General AF MF
Focus mode Center lock-on AF MF assist
Focus area Smile face detect Peaking color
Focus settings Eye start aF Peaking level
AF illum Priority set in AF-S Focus magnify time
AF drive speed Priority set in AF-C Focus magnifier
AF track sens AF system
Disp cont Af area Per AF
Phase detect area Face registration
ISO and metering
Exposure comp Zebra
Exposure step Exp,comp,set
ISO
ISO auto
Metering mode
White bal
DRO/ Auto HDR
Video unique
File format Marker display 4K output sel
record setting Marker settings
dual video record Video light mode
Movie HDMI settings
Sound unique
Audio record
Audio record level
Audio out timing
Wind noise redux
Audio level display
Customizing
Memory Function menu set Movie button
Memory recall Custom key set Dial/wheel lock
Disp button My menu set
AEL with shutter Dial setup
AF with shutter Dial EV comp
Finder/monitor Zoom ring rotate
Wireless and apps
Send smartphone WPS push App list
Send Computer Edit device name Introduction
View on TV DMAC address
NFC SSID/PW reset
Airplane mode Reset network set
Camera setup
Control Display Help Connect Manage
Volume settings Monitor brightness Demo mode Remote ctrl Copyright info
APS-C/Super 35mm Viewfinder brightness Exposure set guide USB conn Format (card)
Release w/o lens Finder color temp Mode dilal Guide USB power supply Select rec folder
Release w/o card Display quality NTSC/PAL select New folder
AF micro adj Display media info File name
Lens comp PWR save start time Recover image DB
Audio signals Version
Language Setting reset
Date/time setup Cleaning mode
Area setting TC/UB settings
Playback
Delete
View mode
Image index
Display rotation
Slide show
Rotate
Enlarge image
Protect
Specify printing
Delete confirm

And what do you think?

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This week SAR readers photos selection.

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Vlad Shutov
‪#‎ILCE7RM2‬ ‪#‎SEL90M28G‬
http://vladshutov.com

1) Submit your picture with a message and picture here: facebook.com/sonyalpharumors or on the SonyAlphaForum image section.
2) Like and comment the pictures from other readers here: facebook.com/sonyalpharumors/photos_stream?tab=photos and on SonyAlphaForum.
3) A selection of most liked pictures by the community and by me SAR admin will be posted weekly on SAR.

Note: When sending a pic feel free to also add a link to your site to promote yourself!

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Unboxing The Neewer Vertical Grip For Sony a6000 (Gary Fong).

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Gary Fong made a video introduction to the Neewer Vertcial Grip for the Sony A6000. That grip can be bought at Amazon (Click here). The same company also makes the Neewer housing you can get on [shoplink 38838 ebay]eBay (Click here)[/shoplink].

A6000 grip alternatives:
Ownuser grip you can buy on [shoplink 32882 ebay]eBay (Click here)[/shoplink] or Amazon (Click here).
“Travor” A6000 battery grip on Alibaba (Click here).

A6000

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New Loxia 21mm and Samyang 50mm f/1.2 lens tests.

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1000-samyang_50mm_f12_mounted_on_sony_a6000_1446642516

ePhotozine tested the new Samyang 50mm f/1.2 lens on the Sony A6000:

Samyang are to be congratulated on a very interesting and relatively inexpensive lens. Sacrifices are made in terms of handling and convenience, but the results are there for the taking and with practice the success rate will definitely improve. An excellent lens for anyone who wants to work totally manually and is prepared to make the necessary effort. The reward will be some very fine images.

Rokinon 50mm f/1.2 Lens for APS-C E-mount at Amazon, BHphoto and Adorama.

DearSusans had a short Loxia 21mm hands-on test at Salon de La Photo:

Wow! Great detail, great sharpness, and absolutely not clinical! remarkable short-range performance. This lens puts paid to the theory that you can’t design a great wide angle that is small and light for the Sony A7.

Loxia 21mm FE lens at BHphoto (Click here) and Adorama (Click here). In Europe at WexUK (Click here).

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Sony Tidbits…

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Empty Hand Open Heart – A7SII and Sony PZ 28-135 f/4 G OSS

Norway – Aurora borealis shot on the A7s (Peter Schurte on Vimeo).
Adorama Must-Haves: Hot New Lenses For Serious Shooters

Oleh: “We shot today promo for teen bicycle bags in 4k on a7s + shogun. Its not a complete adv, but i managed to make short promo as my first 4k video =)
https://www.youtube.com/watch?v=fNsY3SDrIls

The Video Mode:We’ve just interviewed Daniel Kleinman. He is the man responsible for the opening credits of the recent Bond films (all but one since Golden Eye), including the latest, SPECTRE. He also shot the current Sony ‘Made For Bond’ TV advert, which features the RX100 IV and Naomie Harris as Moneypenny.
Anyway, we have interviewed him about how he shot the commercial and also a little bit about why he used the Sony F65 to shoot it with (mechanical shutter, great skin tones and footage looks close to film).
http://www.thevideomode.com/news/daniel-kleinman-shooting-sony-made-bond-advert-using-f65-1591/

Florian:I’ve just released the second part of my series “Urban Conformation”: Urban Conformation 74:19. I’ve created a parallel universe where time and space have been deformed. It has been shot with an A99. http://vimeo.com/florianrouzaudcornabas/urbanconformation7419

Benny:Low light 4K video I shot with the A7sii with the DJI ronin: https://youtu.be/lpWhQaXLJx8

Hyatt: Alec Soth wants to repurpose a used RV to create an art school on wheels based in Minneapolis, MN, that pairs artists with teens to reshape how art is taught. Along with Soth, local artists, teachers, and other mentors will show teens how they can venture out into the world and creatively engage with the people and places around them. In each area they visit, the group will create public pop-up events such as slideshows of the students’ work projected on the side of the RV, demonstrating how the teens can give back to their communities through storytelling. Learn more about the project here, and access images for the project here.

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You get the Sony A7sII for free(!) with the F5 sold by Adorama.

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If for any chance you plan to buy the Sony F5 know that you get the A7sII for free if you buy it at Adorama. Not bad :)

More deals:
16-70mm Zeiss lens for $699 at BHphoto (Click here).
Hasselblad 18-200mm E-mount lens sells for $499 only (Click here). $350 less than the Sony version.
Hasselblad 16mm E-mount lens costs $100 less than the Sony version.
Sony A7s: $300 off at Amazon, Adorama, BHphoto.
The A77II now sells for the lowest price ever: $848 at Amazon, Adorama and BHphoto.
There is a very large Stock of Sony refurbished items sold though their Secondipity partner page on eBay (Click here) and Amazon (Click here).

There is a growing amount of grey imported Sony stuff on sale on eBay. Here is a short list of deals which do include a full US valid seller warranty. You save up to $780 compared to regular non-imported prices:
$780 off on the [shoplink 42031 ebay]A7rII with Zeiss FE 55mm and Sony G 70-200mm bundle with 1 year US seller warranty and lot of free extras at DealsAllYear[/shoplink].
$580 off on the [shoplink 42029 ebay]A7rII with Zeiss FE 55mm bundle with 1 year US seller warranty and lot of free extras at DealsAllYear[/shoplink].
$365 off on the [shoplink 42027 ebay]Sony FE 70-200mm with 1 year US seller warranty at DealsAllYear[/shoplink].
$340 off on the [shoplink 42094 ebay]Zeiss 16-70mm E-mount lens with 1 year US seller warranty at DealsAllYear[/shoplink].
$330 off on the [shoplink 42030 ebay]Zeiss FE 24-70mm lens with 1 year US seller warranty at DealsAllYear[/shoplink].
$300 off on the [shoplink 42025 ebay]A7rII with 3 year US seller warranty and lot of free extras at DealsAllYear[/shoplink].
$250 off on the [shoplink 42026 ebay]Zeiss FE 55mm with 3 year US seller warranty at GetDigital[/shoplink].
$170 off on the [shoplink 42028 ebay]Zeiss FE 35mm with 1 year US seller warranty at DealsAllYear[/shoplink].
$130 off on the [shoplink 42093 ebay]Sony E 55-210mm with 1 year US seller warranty at DealsAllYear[/shoplink].

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(SR3) Sony working on Internal Compressed raw set of codecs for the FS cameras.

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FS

The Sony E-mount FS series is having a huge success among filmmakers. And this certainly helps to make the E-mount system as a whole even more popular. So let’s hope the following rumor turns out to be true:

A source told me Sony is developing an Internal Compressed raw set of codecs which will be released when the FS5 gets its (most probably paid) update. An internal raw would be huge for these cameras. He called it “FS Raw”.

This would certainly be a big news! And it would be even more impressive if it could be added on the A7sII too. But honestly I really think that’s just me dreaming. Don’t think the A7sII hardware could even handle this…

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

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