As you know the new Sony CEO Hirai forced a complete revamp of the A-mount strategy. The planed release of the A78, and FF SLT cameras has been deleted in order to focus resources and push the development of the new generation A-mount mirrorless cameras. So here are some general info I got form very high trusted sources:
1) I have been told that 2014 will be THE YEAR for A-mount. It means that Sony is aware that they have to succeed in the High End camera market to make profit. And Sony does believe that the DSLR form factor and the A-mount are the key success to achieve this gold (and not small E-mount cameras).
2) First A-mount mirrorless FF and APS-C cameras to hit the market in early 2014. They will be all mirrorless but maintain the current DSLR form factor.
3) AF, EVF and other key aspects have been considerably improved. The sensor is definitely 30+ megapixel and with phase detection pixels on sensor.
4) The cameras are not cheap. So I have been told :(  Anyway, if they are really good than this aspect can be not so important anymore.
5) As I told you before Sony expects a great increase in A-mount lens sales for 2014 due of the impact of the new A-mount cameras.

Now let’s hope this become true! Meantime stay tuned on SAR on June 27. Big RX camera announcement day coming!

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Message to sources: You can send me more info anonymously by using the contact form you see on the very right of your browser. You can also contact me directly at sonyalpharumors@gmail.com.

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

By June 27 Sony will announce the new RX cameras. But those of you waiting for NEX news don’t worry, your showdown is shceduled for end of August-early September!

For now this is what we can expectt o be announced:

1) SR5: After some delay Sony finaally has set the shipping period for the new NEX-7 successor. The camera is set to ship in worldwide stores by mid October. Announcement of course will be made earlier. I still have no confirmed specs but now that Sony has finally set the date it will be only a matter of (short) time until I get them ;)
2) SR4: The 85mm f/1.4 lens will be announced too.
3) SR4: A high quality zoom is coming too.
4) SR3: NEX-5 successor and more lenses.

The big new A-mount mirrorless cameras will ship in early 2014. I still don’t know if Sony will unveil some of their new A-mount strategy info in autumn. Let’s see…

For now stay tuned on SAR. On June 27 at 6-7am London time we will follow live the RX announcement!

——–

Message to sources: You can send me more info anonymously by using the contact form you see on the very right of your browser. You can also contact me directly at sonyalpharumors@gmail.com.

For readers: Subscribe the RSS feed (Click here) and Twitter (Click here) stream and the Facebook fan page (Click here) in order to not miss any news!

——–

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

It has been a busy weekend and in case you missed the many rumors here is a short roundup. First of all a news:  If you can read Japanese than download the RX100MII manual here: http://ux.getuploader.com/nokishita/download/1/44659720M-JP.pdf

The RX showdown:
The RX1R and the RX100MII will be announced on Jun 27. I guess the news will be official at 6-7 am London time. As usual you are invited to be online at SonyAlphaRumors where I will update you live with all hot links to reviews, image samples and tests. I am still not sure but It could be that Sony also announce a sort of “Mobile Cybershot” camera. And that is rumored to feature the new Sony JPEG engine that could find his way in A and E mount cameras with the next coming firmware updated (in July). And here are in short the new features of both RX cameras:
The Sony RX1R: It’s exactly the same camera as the current RX1 but it misses the Anti Aliasing filter. That’s why Sony will present it as the “High Reoslution” RX1 version. Don’t know what the price will be. But I guess they will charge you a bit extra for removing the Filter :)
The Sony RX100MKII: It has an “updated” 20 megapixel sensor with Exmor R technology. The same Zeiss lens as the RX100. But there are plenty of other changes: new tilt screen, longer battery life, ISO 100, Built-in Wifi, 24p recording and Hot Shoe.

One more thing: I am working on many new NEX and A-mount rumors. So if you don’t care abotu RX camera news don’t worry. Your time is coming soon ;)