Hi!

Let me begin with a personal note. After posting my direct message to one of my sources on SAR I got few critics from readers and I am here to explain you a couple of things:

1) A critic was that I posted the message to the source to make some sensationalism.
What can I say….most sources uses the anonymous contact form and sometimes the only way to ask them something is to post a message on SAR. That’s it, there is no other way. If you feel like I am not honest than simply ignore this website. But 99% of you know me well for being the first posting correct rumors like for example about the SLT technology. I remember how many attacked me when I insisted for one year that Sony would launch a SLT camera. Same for NEX and same for the FF NEX I am talking about now. Even recently when I said the VG900 with FF sensor would be launched I remember plenty of posts saying I was “sensationalist” because FF NEX is not possible..where are you now? :)

2) Another critic said…just post everything you know!
There are two reasons why I dont’ do this:
a) If I would post everything my credibility of this site would be like zero. You are here not because you want to hear all the rumors I get (many of them are simply not correct). You are here to get a possibly reliable idea of what’s coming next. Of course I am not perfect! Sometimes even trusted sources get not so correct information and many sources do not speak English and it’s not easy to translate correctly their message.
b) I have some key info that I do not post yet because I use it to check if rumors I get from other sources are correct or not. In the long term it’s very important for me to have multiple sources rather than be “sensationalist” and post everything I get at the moment I get it. This measure has many benefits a) I can recognize which new source is a “real” source b) In the long term I can count on multiple sources c) I can check if Sony (or someone else) is deliberately spreading out false info.

The current Sony rumor situation:
So please just accept that I need time to give you SR4-5 rumors. Sony indeed completely revolutionized their roadmap. And while I am waiting to get more info all I can tell for now is that it sounds like a very good and clear roadmap made to sincerely compete against the big ones. With the current economic situation Sony simply has to be as honest as possible with what they can or can’t do. As I told you before an SLT camera with the same 36MP sensor used by the Nikon D800 wouldn’t have been the dealbreaker. Simply because it comes long time after the D800 release and it would have been probably be as (or more) expensive as the Nikon. That’s why I can say it with a SR5 reliability that the A1X 36MPX SLT FF camera prototype has not been approved for final market release and mass production. And there is also no plan to introduce a cheaper A95 SLT FF. For the first half of the year you can expect the launch of plenty of A and E mount lenses, certainly an entry level NEX and two (or more) APS-C SLT cameras. The revolutionized roadmap I talked you before will take effect from end 2013 towards. And all I can promise is to post some of that highly sensible info as soon as I have the feeling I am correct about it. Once again, I repeat…there is reason to hope for some very nice surprise! Also Canon and Nikon guys may love what’s coming :)

So stay tuned on SAR, you will NOT regret it!

Big hug from Andrea!

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