Sony Alpha digital cameras

Improve All Aspects of Your Photography With This 11-Course Bundle: Now Just $30

March 25, 2021
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Most photographers like thinking and talking about new gear. However, your skills are far more pivotal to the quality of your work.

20% off on Adobe Cloud in Europe

March 25, 2021
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Europeans now save 20% on all the Creative Cloud apps sold by Adobe Germany, Adobe UK, Adobe France, Adobe Italy, Adobe Spain, Adobe Netherland, Adobe Belgium.

You can now preorder the new Sony G compact primes in the USA

March 24, 2021
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US preorders are now open::
24mm f/2.8 at BHphoto. Amazon. Adorama. FocusCamera. BuyDig. Fotokoch DE. Park UK. Calumet UK.
40mm f/2.5 at BHphoto Amazon. Adorama. FocusCamera. BuyDig. Fotokoch DE. Park UK. Calumet UK.
50mm f/2.5 at BHphoto. Amazon. Adorama. FocusCamera. BuyDig. Fotokoch DE. Park UK. Calumet UK.

Some new reviews:
24mm lens review by CameraLabs.
40mm lens review by CameraLabs.
24mm lens review by CameraLabs.
Spanish test at Photolari.

Japanese market share analysis: Sony and Fuji on the rise, Canon and OM Digital decline

March 24, 2021
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According to BCNranking Sony increased it’s mirrorless market share on the Japanese market up to 34%. Canon had a slight decline down to 22% and Fuji is getting closer to Canon at 20%. There has been a quite dramatic sales drop for OM Digital which is somewhat to be expected after the transition. What’s really worth to be noted: Nikon is far behind all of those companies. Quite worrisome!

DpreviewTV: a 4K video from the Sony a1’s 8K capture

March 24, 2021
reviews
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Preorders:
Sony A1 at BHphoto. Adorama. Amazon. Focuscamera.
Sony XPeria 5G PRO at BHphoto. Adorama. Amazon.
Sony A1 in Europe at FotoErhardt DE. Calumet DE. Fotokoch DE. Park UK. WexUK.
Join the Sony A1 Facebook group here.

Dpreview tested the 8K feature of the Sony A1:

8K might sound like it’s completely unnecessary, given how few people have 8K displays and the diminishing returns that higher-resolution panels show at comfortable viewing distances. However, just like the early days of 4K, there’s a distinct value to being able to capture footage at higher resolution than you intend it to be viewed.

In this instance, most of the footage has been downsampled to 4K resolution, which should give higher levels of detail than you’d get from native 4K capture. The higher resolution also offers the possibility to crop and pan within the larger 8K region, while still offering at least 4K quality. Such examples are marked in the video.