Kenko Tokina to Cease Production of ZEISS “Loxia” Lenses

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It’s official: The Zeiss Loxia lens production has been discontinued. And as a side note, this is an info published by Kenko Tokina as they were the producers of those lenses. The more high end Milvus and Otus lenses are produced by Cosina.

If you still want to buy a Loxia lens get them now before they are no more available  at BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, WexUK, Clifton.

Source: Kenko Tokina

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Early Prime Day Deals have started on plenty of Sony battery chargers, Type A cards and storage

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Amazon’s early Prime Day Deals page features a wide range of Sony camera accessories, with plenty of practical and useful options already listed:

 

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The new Sigma lenses are now shipping!

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New Sigma Lenses Start Shipping Today!

Sigma 135mm f/1.4 preorder links at BHphoto, Adorama, Amazon, Fotokoch, Fotoerhardt, CalumetWexUK, Clifton.
Sigma 35mm f/1.2 II preorder links at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.
Sigma 20-200mm f/3.5-6.3 preorder links at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.
Sigma 28-45mm T2 Cine Zoom Lens with AF preorder at BHphoto. Adorama.

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Sony Tidbits…

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This TINY Lens Creates HUGE Images! Laowa 12mm f/2.8 Lite Zero-D FF Review

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
The Handmade Photograph | History, Evolution & Inspiration (Explora)
How to Do A Concept Photoshoot: From Concept to Capture (42West)
Viltrox 56mm f1.2 Pro – Weather Sealed Beast! (Thomas Fransson).
15 Years of Photo Editing Advice in 15 minutes (Micro Four Nerds)
You don’t need a “cinema” camera to shoot good video (George Holden).
Canon to Sony APS-C Stitching Adapter with a Twist! (Fotodiox).
What I’ve Learned from Photographing Birds from a Hide (42West)
Handheld Ice Light 3 Offers On-Location Creators Powerful Light (Explora)

Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group

 

 

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Sony manager about the future Cinema Line products: We want to go beyond expectations for the customers!

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In an interview published by CineD the leader of the Sony Cinema Line, Nobutatsu Takahashi-san said this about the future of the lineup:

Sometimes it takes time (to release new products) when there is a huge revolutionary change. We still need time to offer something new but we are trying our best. I want to go beyond expectations for the customers

This all sounds promising, but I really hope it won’t take too long. The Sony FX3 is struggling against the newer Canon C50 and Nikon Zr, which are both cheaper and generally perform better. On top of that, there’s still a strong need for proper updates to the FX6 and FX9—but I’m not sure if those will ever come.

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Effects of tariffs: Sony A7sIII now sells for $800 more than before!

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Back in May, the Sony A7sIII was still selling for $3,198—now it’s up to $3,998. That’s a 25% price hike on a camera that’s already over five years old…pretty remarkable. On the bright side, if you already own an A7sIII, its used value has gone up as well, meaning your camera just got more valuable.

Here’s how the prices have increased in percentage terms from May until today (most expensive cameras on top):

As you can see, some cameras have jumped by as much as 50%! Sony manufactures its top-tier models in Japan, where imports face a 15% tariff. Many entry-level and compact models are built in China (30% tariff), while a number of mid-range cameras come from Thailand (20% tariff).

Some examples on lenses:

The high-end lenses I mentioned are produced in Japan, which is why their price hikes have been relatively moderate. In contrast, lenses manufactured in China have seen much sharper increases:

I do expect some discounts during the holiday season, but looking ahead, it feels like affordability won’t be part of Sony’s strategy anymore. The big question is: once tariffs are factored in, how high will the price of the Sony A7V climb?

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