We all rolled our eyes when Sony revealed the RX1R III at $5,098 (with a tiny $100 cashback… lol). But maybe this will turn into another “Sony A1 II moment.” Remember how that camera initially sparked mixed reactions for offering only modest updates? In the end, it became a real hot seller.

At Mapcamera the FujiFilm cameras took the top three spots but the Sony RX1rIII was the best selling Sony camera:

1. Fujifilm X-E5 – BHphoto, Amazon, Adorama, Fotokoch, FotoErhardt, Calumet, WexUK, Clifton
2. Fujifilm X half X-HF1 – BHphoto, Amazon, Adorama, Fotokoch, FotoErhardt, Calumet, WexUK, Clifton
3. Fujifilm X-M5 – BHphoto, Amazon, Adorama, Fotokoch, FotoErhardt, Calumet, WexUK, Clifton
4. Ricoh GR IIIx – BHphoto, Amazon, Adorama, Fotokoch, FotoErhardt, Calumet, WexUK, Clifton
5. Sony Cyber-shot RX1R III – BHphoto, Amazon, Adorama, Fotokoch, FotoErhardt, Calumet, WexUK, Clifton
6. Nikon Z5II – BHphoto, Amazon, Adorama, Fotokoch, FotoErhardt, Calumet, WexUK, Clifton
7. Sony α7C II – BHphoto, Amazon, Adorama, Fotokoch, FotoErhardt, Calumet, WexUK, Clifton
8. Fujifilm X-T5 – BHphoto, Amazon, Adorama, Fotokoch, FotoErhardt, Calumet, WexUK, Clifton
9. Canon EOS R6 Mark II – BHphoto, Amazon, Adorama, Fotokoch, FotoErhardt, Calumet, WexUK, Clifton
10. Hasselblad X2D II 100C – BHphoto, Amazon, Adorama, Fotokoch, FotoErhardt, Calumet, WexUK, Clifton

And also the new Hasselblad medium format camera is selling hot considering the price tag!

This runs today only at BHphoto (Click here). They are fast reliable SD cards for an extremely low price!

E-mount camera and lens deals:

• Save big on Sony cameras/lenses at BHphoto, Amazon, Adorama.
• Save big on Sigma lenses at BHphoto, Amazon. Adorama.
• Save big on Tamron lenses at BHphoto, Amazon, Adorama.
• Save big on Viltrox lenses at BHphoto, Amazon, Adorama.
• Save big on Zeiss lenses at BHphoto, Amazon, Adorama.
• Save big on Voigtlander lenses at BHphoto, Amazon, Adorama.
• Save big on Venus Optics lenses at BHphoto, Amazon, Adorama.
• Save big on Tokina lenses at BHphoto, Amazon, Adorama.
• Save big on Sirui lenses at BHphoto, Amazon, Adorama.
• Save big on Samyang lenses at BHphoto, Amazon, Adorama.
• Save big on Mitakon lenses at BHphoto, Amazon, Adorama.

Storage and card deals:

• Save big on Sandisk cards+storage at BHphoto,  Amazon, Adorama.
• Save big on Lexar cards+storage at BHphoto,  Amazon, Adorama.
• Save big on OWC cards+storage at BHphoto, Amazon, Adorama.
• Save big on Nextorage cards+storage at BHphoto, Amazon, Adorama.
• Save big on PNY cards+storage at BHphoto, Amazon, Adorama.
• Save big on Seagate storage at BHphoto, Amazon, Adorama.

Sony USA just held a new Kando meeting — and the biggest news is… that there was no new gear announced 🙂

The New Sony lens Trinity: My Favorite 3 Full Frame lenses

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
How to Run a Successful Wedding Photography Business (Explora)
The camera setting 99% of photographers don’t understand (George Holden).
7Artisans 10mm f3.5 review at SonyAlphaBlog.
Turning a Vintage Telephoto into a Close Focusing Lens (Fotodiox).
Sony 16mm G lens review by Philip Reeve
Why Film Photography is Perfect for Travel (42West)
A Wedding Photography Primer for WPPI (Explora)

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Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors

We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group

You can get it now on Kickstarter (Click here). Here is how it works:

Marco Bakker posted this image of the Samyang booth at the IBC show in Amsterdam. And from left to right you see these lenses:

• 14-24mm f/2.8 L-mount lens (E-mount lens version is already listed here).
• 24-60mm f/2.8 L-mount lens (E-mount lens announced to come in autumn)
• A newly announced 60-180mm f/2.8 FE lens!
• And an impressive 28-135mm f/2.8 FE lens!

There’s no word yet on pricing or release dates, but 2026 is shaping up to bring a flood of fast f/2.8 zooms — and that’s seriously exciting!

Here is a closer look of the two new zooms:

I’m really excited about this 28-135mm f/2.8. It’s a one-of-a-kind lens in the E-mount lineup. What’s your take on it?

The new Samyang/Schneider 24-60mm f/2.8 lens is available for preorder at Fotokoch, Fotoerhardt,