Sony Alpha digital cameras

Surprise: Sony raises full-year forecast as gaming thrives under COVID

October 28, 2020
news
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Sony released the full Q2 financial report. Nikkei writes:

Sony said it expects full-year net profit to grow 37% to $7.6bn after a strong second quarter, improving from its previous forecast of a slight decline, as pandemic-related demand boosted gaming revenue.

When it comes to camera sales Sony says there was a “decrease in unit sales of broadcast and professional use products and digital cameras.“. Interesting to note that in the Sensor business they forecast an “increase in sales of image sensors for digital cameras”

Probably means they expect camera sales to recover from now on.

Sony Tidbits…

October 28, 2020
news
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Sony FE 90mm F2.8 G Macro OSS Review

Best Cameras for the Beach (Explora).
Samyang 85mm F1.2 XP Lens Review | John Sison
Sony ToF Sensor Use Cases (Image Sensor World).
In-body Image Stabilisation (IBIS) Test – Panasonic Lumix S5 vs Lumix S1H vs Sony A7III vs Nikon Z6 (Richard Wong).
WeMacro Automatic focus stacking rail (SonyAlphaBlog).
13 recommended E-mount lenses by Fujiablog.
Heliar 75mm f/1.8 tested by Mapcamera.

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

Join the new Sony Alpha Camera Facebook group.
To get news from our Forum subscribe that RSS feed.
I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors

We have our own Facebook camera groups and pages you can join to discuss the upcoming new cameras in detail:
Sony A9 group and Sony A9 page.
Sony A7rIV group and Sony A7rIV page
Sony A7sIII group and Sony A7sIII page
Sony A7III group and Sony A7III page
Note: In groups you can post your own stuff like images, news and questions. While on pages you will read the specific camera news from SAR.

View this post on Instagram

New Easycover for the Sony 100-400mm GM (DC.watch).⁠ -⁠ ⁠ #mirrorlesscamera #mirrorlessgeeks #cameragear #camerageek #mirrorlessgeeks #camerasetup #camera⁠ #sonyimages #sonyalphasclub #sonyalpha #sonyphotography #sonyphotogallery #sonyalpharumors #sonyalphagear #SonyPhotoGallery #SonyAlphasClub #SonyMirrorless #sonyalphaphotos #sony #sonyalphauniverse #sonyalphaclub ⁠ ⁠

A post shared by Andreas Photography world (@andrea_pizzini_photographer) on Aug 7, 2020 at 11:40pm PDT

Today only: Save up to $300 on Vello Nikon F and Canon EF to E-mount autofocus adapters

October 27, 2020
deals
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Today only you save big on these Vello adapters sold by BHphoto (Click here). And this also runs today only: Up to 35% off Seagate External Hard Drives at Amazon US.

NEW SONY US DEAL

Sony US launched a ton of new savings. Some of them are here for the very first time like:

Sony A7III for $1,698 only at BHphoto, Amazon, Adorama, FocusCamera.
$200 off on the Sony 24-70mm f/2.8 GM lens at Amazon, Adorama, BHphoto.
$200 off on the Sony 70-200mm f/2.8 GM Amazon, BHphoto, Adorama.

Here are all the new Sony US camera deals:

$500 off on the Sony A7rIV at BHphoto, Adorama, FocusCamera, Amazon, BuyDig.
$300 off on the Sony A7III at BHphoto, Amazon, Adorama, FocusCamera.
$1000 off on the Sony A9 at Buydig, BHphoto, Adorama, Amazon, BestBuy. FocusCamera.
$500 off on the SonyA7rIII at BuyDig, BHphoto, Amazon, Adorama, FocusCamera.
$500 off on the SonyA7rIII at BuyDig, BHphoto, Amazon, Adorama, FocusCamera.

Here are the new Sony US lens deals:

$200 off on the Sony 16-35mm f/2.8 GM lens at Amazon, Adorama, BHphoto.
$200 off on the Sony 24-70mm f/2.8 GM lens at Amazon, Adorama, BHphoto.
$200 off on the Sony 70-200mm f/2.8 GM Amazon, BHphoto, Adorama.
$200 off on the Sony/Zeiss 24-70mm f/4.0 lens at Amazon, Adorama, BHphoto.
$200 off on the Sony/Zeiss 16-35mm f/4.0 lens at Amazon, Adorama, BHphoto.
$50 off on the Sony 50mm FE f/1.8 lens at Adorama, BHphoto, Amazon, Focuscamera.
$50 off on the Sony 85mm f/1.8 FE at Buydig, BHphoto, Amazon, Adorama and Focuscamera.
$50 off on the Sony 20mm f/1.8 FE G at BHphoto, Amazon, Adorama. FocusCamera.
$300 off on the Sony 24-105mm FE at BHphoto, Amazon, Adorama, FocusCamera, BuyDig.
$50 off on the Sony 35mm f/1.8 FE at Adorama, Amazon, FocusCamera, BHphoto.
$100 off on the Zeiss 55mm f/1.8 lens at Amazon, Adorama and BHphoto.
$100 off on the 70-300mm lens at Amazon, Adorama and BHphoto.
$100 off on the 12-24mm f/4.0 lens at Bhphoto, Adorama, BestBuy, Focus and Amazon.
$100 off on the 24-240mm lens at Amazon, Adorama and BHphoto.

Sony a7C review at Dpreview: “having this kind of quality in a genuinely small camera is extremely attractive”

October 27, 2020
reviews
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Preorders: BHphoto, Adorama, Amazon, FocusCamera. Calumet DE. Foto-erhardt DE. Fotokoch DE. Wex UK. Park UK.

Dpreview tested the new Sony A7c and concluded:

The Sony a7C is gives up very little in the way of features in order to achieve its small size. Its image quality is very good and its AF is excellent, but its small viewfinder takes away from the experience a little. Its video and menus aren’t as polished as its rivals but its size and battery life make for a powerful combination.

The a7C’s appeal can really be summed-up in a single phrase: ‘full-frame image quality in a compact body’. When using the a7C it’s easy to forget the size of the sensor that Sony has packed inside it, and while there are frustrations (the viewfinder experience is adequate but not amazing, and I wish there was a front control dial) having this kind of quality in a genuinely small camera is extremely attractive.

RUMOR: Sony will update some current E-mount glass starting from 2021

October 27, 2020
rumors
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A couple of sources told me that we can expect some of the current existing FE lenses to be updated in 2021. I think particularly some older zoom needs to get a boost in optical quality performance…what say you?

Infographic: Do I need a second camera?

October 27, 2020
news
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ThePhoBlographer created this Infographic to help you understand if you really need a second camera. Truth be told…we already knew the answer…of course we need it! :)

Sony Tidbits…

October 27, 2020
news
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SIGMA 14-24mm F2.8 DG DN Art Lens for Sony e-mount

Sennheiser MKE 200 Compact Mic Tested on GoPro HERO9, Sony a7S III, and iPhone (Ryan Mense).
Sony A7c vs A7III: CRAZY Difference (Camera Conspiracies).
Sony a7siii vs Sony a7iii stills (David Oastler).
Opinion: Camera names are getting ridiculous (Dpreview).
Zhiyun-Tech Announces the CRANE 2S Gimbal for Cameras Small to Large (Explora).
Sigma 100-400mm FE test by Focusnumerique.
Sony Alpha7SIII time-laps of sunset at Weser, Porta Westfalica (Udo Kellner).

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.