So folks, at first I called this rumor bullshit because I didn’t trust the source of the info and odd timing (right after A7sIII launch). But now reliable sources who also gave me the correct A7sIII rumors confirmed this camera is real (although with some changes on the other rumor…like price info and additional Megapixel info). So here is what they told to me:

• Sony will launch a new High End camera in Q1 2021
• It will be named as an A9x series camera and not A7x (not sure if it’s “A9s” or “A9III”)
• It has a new ~50 megapixel sensor
• 8k30p video confirmed with no overheating. It’s still an “infant” 8k mode…meaning it’s not 8k60 which would be crazy and there will be limitations in the quality you can record internally.
• Other specs similar to A7sIII (EVF, autofocus, and so forth)
• At least $1,500 more expensive than the EOS-R5 (but price hasn’t be finalized yet) Expect something like $4,999-$5,499

Apparently Sony wants to show they can outperform the EOS-R5. And they do not consider it a threat to A7sIII sales because of the way more expensive price. This camera is also meant for the use at the Olympics (so I have been told) which seems to suggest that this might be more of a A9II successor on steroids.

The sources will try to give me some more hints the coming weeks…stay tuned on Twitter, Facebook, Instagram and chat with me live on Discord to not miss any rumors!

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P.S.: Somebody wants to buy Sony A7rIV? :)

Within 24 hours the preorders for the new Tamron 70-300mm F/4.5-6.3 Di III RXD will open. Nokishita reports the lens will start shipping out on October 29.

UPDATE: This is the leaked brochure:

On September 30th, 2020 (Wednesday) JST 21:00 / CEST 14:00 / EDT 08:0  Sigma will announce multiple DN lenses! This is their teaser text:

We are pleased to announce the holding of an online event “SIGMA STAGE Online”, which is a presentation of new DN series (dedicated to mirrorless interchangeable-lens cameras) interchangeable lenses. It will be held on 30th, September, 2020, from JST 21:00 / CEST 14:00 / EDT 08:00.

So we will not only get the already leaked Sigma 105mm f/2.8 macro lens (images here). I hope they will also announce the development of the 70-200mm f/2.8 FE!

The Covid-19 outbreak postponed the Sony roadmap. And it appears that the long awaited Sony A7IV camera will not be released this autumn. A trusted source told us we should expect no new E-mount camera announcement in 2020.

At the same time trusted sources confirmed new lenses will be announced in October/November. Comment this post with your wishlist :)