For a couple of years companies market “3D” as the huge future for the television and camera industry. It didn’t really work out fine (at least not on cameras). Nowadays “4K” is the big new marketing trend. And for the first time Sony has now 4k Televisions in Stock and shipping at Amazon (Click here) and Adorama (Click here). As you know the NEX-FS700 (here at BHphoto) can now shoot 4K via the use of the external HXR-IFR5 unit. I think that by end of next year also high end A or E-mount cameras could be able to shoot 4K. That is the “new” future.