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(SR4) Also the A78 summer launch has been withdrawn!!!


Editor’s note: Please keep in mind that this is a rumor and not an official news: Sony itself never unveiled any A-mount camera roadmap. Every info I post is based on information I get anonymously and is not based on any official facts.

The Sony A-mount revolution:
Months ago I told you how the A-mount roadmap has been dramatically changed after the new Sony CEO started the company restructuring program. The two FF-SLT that according to our information should have been announced within 2013 have been withdrawn. And now according to brand new rumors we got from trusted sources also the planed A77 successor (the A78) that should have been announced this summer has been take off the roadmap!

The reason for it is that the A78 had too little improvements over the current A77. And it is Sony’s new policy to release a camera only if it brings considerably major advancements in features and image quality. And now before you become depressive here are the good news: Sony is developing new A-mount cameras that can outperform the competition. The status quo between Nikon-Sony-Canon is over. Sony wants to become “serious” and start a real war in the camera market. The A78 simply was not good but not really a game changer camera. This means that we only have to wait til 2014 to see new A-mount camera and by than we will see if it was worth to wait for it!

Personally I think this is the way to go. Sony will release a new firmware update for the A77 this summer and I think that’s the way to go. Work on making current cameras better and release a new camera when there is really something new coming along with it!


A note: I may start a column about the new Sony roadmap where I could start my thoughts and discussion I have with my sources. If you want every Wednesday on 12:00 GMT time I can give you some bits about the new Sony strategy. it’s a mix of rumors-speculations and discussion. Would that be good for you?


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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

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