Sony sent out an invitation for a press event related to the IFA show in Berlin. On September 3 at 16:15 Sony will unveil their new products which will certainly include the new Z3 smart phone (with curved sensor?) and the QX30 (with 30x zoom). This is normally NOT the place for regular A or E-mount announcements which are likely to be made before that date in late August.
P.S.: There may be also the chance that Sony splits the product unveiling in 2-3 separate announcements…
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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!