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Strange humor: Why does Sony add a piece of chees inside the RX1? :)

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SAR reader Mark linked me to that great Sony site: http://discover.store.sony.com/be-moved/ It shows you some famous Sony product constructions displayed in a nice interactive way. Now the weird thing is that Sony added a piece of cheese on the Sony RX1. Is it a marketing gag or what?

Let’s see if you can give us an answer :)

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