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Surprise! Hasselblad Acquired By DJI !

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Luminous Landscape reports via trusted sources that Hasselblad got acquired By well-known chinese drone maker DJI ! We have yet no idea what DJI plans are but LL made an analogy that gives us some hope:

In all fairness, another Swedish iconic company – Volvo, is now owned by Chinese investors and  Volvo’s new models promise really well – if they sell. So there is hope. Or is this simply a brandname takeover?

Hasselbad always had a close to relation with Sony. And I also wonder if something will change here too…I guess the answer is no.

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