Be fast and preorder now! Only a small batch will ship before Christmas!!!
Sony also announced an new updated Sony FE 28-70mm f/3.5-5.6 OSS II Lens: BHphoto. Amazon.
Note for EU readers:
200€ discount if you get the Sony A7V with a GMII lens. There is also a 100€ Welcome-to-Alpha and until tomorrow a separate 200€ on lenses. So you save $500 on the Sony A7V with a GMII lens purchase!
Press releases and reviews:
Hands-on at Explora. Live Talk event at Fotokoch.
Sony Electronics Launches Alpha 7 V and FE 28-70mm f/3.5-5.6 OSS II
Advanced AI Subject Recognition and Unmatched Autofocus Capabilities Deliver a Dramatic Evolution for Stills and Video
Sony Electronics introduces the Alpha 7 V (ILCE-7M5), the highly anticipated fifth generation in the popular Alpha 7 Full-frame mirrorless line-up, powered by the newly developed partially stacked Exmor RS™ CMOS image sensor with approximately 33.0 effective megapixels. The new image processing engine BIONZ XR2™1 incorporates the AI processing unit functions of the latest AlphaTM series. Through these innovations, the Alpha 7 V delivers a significant performance boost across every aspect of imaging, from Real-time Recognition2 AF (Auto-Focus) to Real-time Tracking3, speed, stable color accuracy, still capture, and video versatility.
Additionally, Sony launches the FE 28-70mm f/3.5-5.6 OSS II (SEL28702), a Full-frame compatible, compact and lightweight standard zoom lens that supports the Alpha 7 V’s high-speed continuous shooting.
“The Alpha 7 V resets expectations on what an all-around Full-frame camera can achieve,” said Yang Cheng, Vice President of Imaging Solutions, Sony Electronics Inc. “By evolving autofocus intelligence, color science, and system responsiveness, we’re enriching our expanding lineup with a powerful new option that provides creators with an advanced tool capable of keeping up with their creativity and bringing them one step closer to achieving their dreams.”
AI-Powered Performance Boosts
The Alpha 7 V integrates the AI processing unit into the BIONZ XR2 engine, delivering a substantial leap in autofocus speed, accuracy, and reliability. The Alpha 7 V has up to 30% improvement4 in Real-time Recognition AF that instantly recognizes targeted subjects and continues to capture them with high precision. With 759 phase-detection points and up to 94% frame coverage, the camera ensures precise subject tracking across nearly the entire image area, even in challenging low-light conditions down to EV -4.05.
High-resolution RAW processing is now supported through Imaging Edge Desktop application6 for unparalleled post-production flexibility.
No compromise High-speed Continuous Shooting
The combination of a partially stacked Exmor RS™ CMOS image sensor with approximately 4.5 times faster7 readout speed increased and the BIONZ XR2™ processor results in high image quality with minimal distortion.
Additionally, high-precision tracking with up to 60 times AF/AE calculations per second and blackout-free continuous shooting up to 30 fps8 with AF/AE tracking9 ensures no missed opportunities even with fast-moving subjects moving in complex patterns, such as in wildlife and sports photography. Even during 14-bit RAW shooting, it achieves high-speed continuous shooting at up to 30 fps with AF/AE tracking.
The Pre-Capture function10, which can record up to 1 second before the shutter is pressed, captures decisive moments even with subjects whose movements are difficult to predict, such as pets and sports.
Outstanding Still Image Performance
Engineered for maximum creative control, the Alpha 7 V achieves up to 16 stops of dynamic range11, ensuring remarkable tonal detail across highlights and shadows. Even in scenes with extreme contrast, it expresses natural and smooth gradations from dark to bright areas.
The newly introduced AI-driven Auto White Balance (AWB) leverages advanced scene analysis for consistent color rendering and uses light source estimation through deep learning technology. By automatically identifying the light source in the shooting environment with high precision and adjusting to appropriate color tones, it enables natural and stable color reproduction, resulting in more faithful colors and reducing post-production workload.
https://www.youtube.com/watch?v=x_hlDW5kmyc
Versatile Video Capabilities
Expanding creative possibilities for hybrid creators, the Alpha 7 V introduces additional 4K recording modes, including 7K oversampled 4K 60p recording12 available in full-frame mode and 4K 120p13 recording in APS-C /Super 35mm mode, delivering rich, detailed footage with exceptional flexibility in editing.
Full pixel readout without pixel binning enables highly detailed video recording, down to the finest details.
The image stabilization features Dynamic Active Mode14, enabling smooth and stable video expression even when handheld. Users can enjoy high-quality video recording in a wide range of scenes, from vlogs and creative productions to capturing family memories.
The camera also features an Auto Framing function that automatically maintains optimal composition of subjects during recording through AI-powered subject recognition. This enables stable composition video recording in various scenes.
New in-camera noise reduction and improved internal mic functionality15 ensures high-quality audio recording by reducing steady background noises, minimizing interference, and maintaining natural sound.
Enhanced Operability and Usability
Designed with efficiency in mind, the Alpha 7 V offers Wi-Fi® 6E GHz compatibility16 for high-speed, stable wireless transmission, along with dual USB Type-C® ports for improved workflow and flexibility.
Vertical format support and an adjustable electronic shutter sound make shooting adaptable across diverse environments.
The 4-axis multi-angle monitor combines tilt and vari-angle design, offering unrestricted horizontal and vertical adjustment for greater shooting freedom.
A better finger fit on the grip provides improved comfort, stability, and control during extended sessions.
Built for Reliability
The Alpha 7 V features upgraded power management and enhanced stamina performance, enabling longer shooting sessions without interruption. A new Monitor Low Bright mode extends battery life17 even further, while improved thermal management supports extended18 4K recording with uncompromised quality, approximately 630 shots when using the viewfinder, per CIPA standards.
FE 28-70mm f/3.5-5.6 OSS II – The All-Around Lens
Compact, lightweight, and engineered for speed, the FE 28-70mm f/3.5-5.6 OSS II is designed to fully leverage the continuous shooting19 capabilities of the Alpha 7 V sensor. When combined with compatible cameras, this new lens offers up to 120 fps AF/AE tracking20, continuous shooting, seamless body-lens coordinated image stabilization, AF available even during zooming, and built-in breathing compensation support. From dynamic action shots to fast-paced events or high-quality video capture, this lens delivers smooth, dependable responsiveness and flexibility.
Social Responsibility
Aligned with Sony’s ambitious ‘Road to Zero’ initiative, this product supports the company’s vision for achieving a zero environmental footprint by 2050. The Sony Group’s manufacturing facilities for imaging products, including the Alpha 7 V and FE 28-70mm f/3.5-5.6 OSS II, operate at 100% renewable energy. The packaging uses Sony’s proprietary environmentally friendly Original Blended Material21 instead of plastic22.
Pricing and Availability
The Alpha 7 V body will be available by the end of December 2025 for approximately $2,899 USD and $3,699 CAD. The Alpha 7 V with SEL2870-kit will be available in February 2026 for approximately $3,099 USD and $3,899 CAD. The FE 28-70mm f/3.5-5.6 OSS II will be available in February 2026 for approximately $449 USD and $599 CAD. They will be sold directly through Sony and at a variety of Sony’s authorized dealers throughout North America.
The massive Sony holiday savings started today and you can find them on those pages at BHphoto, Amazon, Adorama. And the additional $50 cashback has been extended to January 1st!
We confirmed that some ILCE-7M4 cameras may not operate properly after installing the version 6.00 update. We have suspended the update while we investigate the cause. If the issue (unstable operations such as repeated reboots) occurs immediately after installing the update, please contact our support center. We have also confirmed that the camera enters power saving mode when the monitor is closed, regardless of the setting for [Power Save by Monitor]. This issue can be resolved by Initializing all the settings to the default settings. (December 1, 2025)
I have been told the Sony A7V will have TWO hardware features that will be a first and implemented on future Alpha cameras:
The already mentioned dual USB-C port (with the killing of the micro-USB port)
This will be Sony’s first camera to combine the AI focusing chip with the main CPU!
Benefits of this chip+CPU integration should be lower consumption and potentially improved speed.
Another source also told me this:
Sony A7V has 8 stops of IBIS with no “Active” crop, similar to the A1 II at launch
Expect around 750–800 shots per battery, compared to the A7 IV’s 500–600
Still looks like no new lens will be announced (or max development announcement happening?)
A third source wrote:
the resolution on the LCD and the EVF is definitely way better than A7IV. Could be similar to the specs of the A1ii or A7R5, definitely 0.9x magnification when I tried it.
So that’s regarding the news I got today…maybe in the next hours I will get a more detailed spec list!
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