You are browsing the archive for news.

September 18, 2014
Posted in news

Sony: “We want to keep developing both the A mount and the E mount system”

$_12

BestMirrorlessCameraReviews posted an interview with three Sony managers. And let’s start with one of the key info regarding A-mount. Mr. Aoki from Sony said:

For the moment, we cannot see mirrorless technology overtaking the translucent sensor technology. Therefore, we want to keep developing both the A mount system and the E mount system. And in Europe, thanks to the Minolta heritage, many customers own Alpha lenses and these customers still want to use their lenses on current Alpha bodies. That’s why this summer we announced the Alpha 77 MK II and we strongly believe that its performance is very good.

There is no word about future A-mount camera and lens development yet but at least we finally got an official statement from Sony about A-mount.

And here are some more key info

1)when we launched the A7 and A7r, half of the lenses we announced yesterday hadn’t yet been decided

2) FE lens design development take: “One year to two years. For the easier ones, it takes around one year.

3) About curved sensor camera: “At this stage there is no product plan in the pipeline for a curved sensor. It’s maybe a long-term development so we can’t give you any more details“. SAR note: Keep ind mind two months ago Sony said mass production for a curved FF sensor is ready. SAR also spotted the patents for an RX with curved sensor. So I tink they have a product in pipeline but just want not to spill out the surprise ;)

4)we have a 40% market share in the mirrorless segment

5) It’s the kind of product that drives the mirrorless market: “Looking at the European market, the popular mirrorless products are always high-value cameras like the Fuji X-T1 or the Panasonic GH4 or the Olympus OM-D and our Alpha 7. All products are in the high-end segment

6) About the A7 success story: “From a reputation point of view, very much so. It really did more than we expected. From a business point of view, because of this price point, it is of course not the kind of product that sells to millions but it is on track.

7) Some fun: When asked about the future products Mr. Aoki answered: “You better visit SonyAlphaRumors for that!SAR note: Suprised you know me! I am honored :)
And here is the more “serious” answer: “Our spirit keeps pushing us to challenge the market. That’s why we are developing unique products and unique features. We are not sure if our customers or the market will be excited, but at least we will challenge.

Thanks BestMirrorlessCameraReviews!

P.S.: Gosh! Over 700 comments now on our A-mount frustration post!

New Sony stuff preorders:
Zeiss 16-35mm FE at Amazon, Adorama, BHphoto, Sony Store US.
Zeiss 16-35mm FE in Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
28-135mm powerzoom in Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
Sony FS7 4K camcorder at Adorama.
HVL-F32M Flash at Adorama, BHphoto.
HVL-F32M Flash in Europe at Sony DE, IT,
Sony RMT-VP1K Wireless Remote Commander & Receiver Kit at Adorama, BHphoto.
Sony XLR-K2M XLR Adaptor Kit (with microphone) at Adorama, BHphoto.
Sony LCS-PSC7 System Bag (Black) at BHphoto.

Loxia at BHphoto:
Zeiss Loxia 35mm f/2 Biogon T* Lens for Sony E Mount (Click here).
Zeiss Loxia 50mm f/2 Planar T* Lens for Sony E Mount (Click here)

September 17, 2014
Posted in news

Samyang announces the new 50mm f/1.4 A and E-mount lens!

Image courtesy: ePhotozine.

Samyang announced the new Samyang 50mm f/1.4 AS UMC full-frame lens. It comes for both Sony A and E-mount! The lens features 8 aperture blades, manual focus, 9 elements in 6 groups, 1 Asph. element, and 1 Hybrid Asph. element. There is no info yet about price and availability. But it shoudl cost $549 just like the previously released CINE lens version (here on BHphoto).

P.S.: ePhotozine also has hands-on picture with the 12mm Full Frame lens.

September 17, 2014
Posted in news

Hands-on with the new 15-30mm f/2.8 Tamron.


Image courtesy: DSLRmagazine

A very exciting new lens is the 15-30mm f/2.8 DI VC USD lens. And I have been told by trusted sources this lens is definitely coming as A-mount too. The Spanish DSLRmagazine is the first website to report a hands-on of the prototype. This is what they write:

- Is less bigger than it looks on the official pictures
- The Tamron is the first of a new kind of lenses with much more elegant design and new high optical performance
- The Tamron feels of very high quality and solid in your hand. Definitely better than any other Tamron lens made in the past
- The hood can be retracted
- Tamron goal was to deliver a lens of higher quality than those of Canon and Nikon.

Reminder: Press release of the new Tamron lens can be read here on SAR.

Here are imaes from DSLRmagazine and ePhotozine. Click on them to enlarge the image size:

Tamron-SP-15-30mm-VC-USD-Lens-5_1410935923Tamron-SP-15-30mm-VC-USD-Lens-6_1410935933 Tamron-SP-15-30mm-VC-USD-Lens-8_1410935955Tamron-SP-15-30mm-VC-USD-Lens-7_1410935944 Tamron-SP-15-30mm-VC-USD-Lens-1_1410935878

September 16, 2014
Posted in news

Sony video explains the 4D AF technique. Coming to all future new E-mount cameras.

Sony officially launched those two new videos to explain the 4D AF technique. Expect this to be available on all future new E-mount cameras!

found via Image Sensor World.

September 16, 2014
Posted in news

Bill Drummond from Sony explains the new XLR-K2M audio adapter.


Newsshooter at IBC 2014: Sony expand range of hotshoe audio adapters
from Dan Chung on Vimeo.

Sony did not only launch the new Zeiss 16-35mm lens but also new accessories. Among them we have the new XLR-K2M audio adapter for the A7s and RX10. Just watch the video on top to learn mroe about it.
found via Newsshooter.

Preorders, price and specs (Click on store name):
Zeiss 16-35mm FE at Amazon, Adorama, BHphoto, Sony Store US.
Zeiss 16-35mm FE in Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
28-135mm powerzoom in Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.
Sony FS7 4K camcorder at Adorama.
HVL-F32M Flash at Adorama, BHphoto.
HVL-F32M Flash in Europe at Sony DE, IT,
Sony RMT-VP1K Wireless Remote Commander & Receiver Kit at Adorama, BHphoto.
Sony XLR-K2M XLR Adaptor Kit (with microphone) at Adorama, BHphoto.
Sony LCS-PSC7 System Bag (Black) at BHphoto.

Loxia at BHphoto:
Zeiss Loxia 35mm f/2 Biogon T* Lens for Sony E Mount (Click here).
Zeiss Loxia 50mm f/2 Planar T* Lens for Sony E Mount (Click here)

Share News and Rumors

Click on the Share button below to write the message! Name and email are NOT required so you can stay anonymous. Also the IP-address will not be submitted to us. Use Imageshack to share pictures (anonymously).

Your name (not required)

Email (not required)

Rumor

×
×