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October 20, 2016
Posted in news

Press text: Sigma Announces Cine High Speed Zoom Lens Pricing and Availability


Sigma Announces Cine High Speed Zoom Lens Pricing and Availability:

Cine High Speed Zoom 18-35mm T2 and 50-100mm T2 lenses begin shipping on December 9 for a retail price of $3999.00 USD

New York, NY – October 20, 2016 – Sigma Corporation of America, a leading DSLR lens, camera, flash and accessory manufacturer, announced today that the Cine High Speed Zoom 18-35mm T2 and 50-100mm T2 lenses will begin shipping on December 9, 2016 for a retail price of $3999.00 USD. Born from the new Sigma Cine family of products, the High Speed Zoom lenses leverage the outstanding optical design of the company’s world-renowned Global Vision still photography lenses. Combined with the 100% new mechanical lens body design, the Cine lenses meet needs of advanced 6k and 8k cinema production with the core optical quality DNA that has defined the Sigma benchmark of imaging excellence.

See the Sigma Cine Family of Products at PDN/PPE 2016 Expo
Demonstrated for the first time to the public in the United States, attendees to the 2016 PDN PhotoPlus International Conference + Expo (PPE), held at the Javits Convention Center in New York City from October 20-22, 2016, can see first-hand the new Sigma Cine family of lenses:

Cine High Speed Zoom Line – 18-35mm T2 and 50-100mm T2
The high speed zoom line, which is compatible with the Super35 image size standard, offers the constant aperture of T2 throughout the zoom range with superior optical performance that is capable of high-resolution 6K-8K shooting. Delivering the highest image quality in its class, the High Speed Zoom is ergonomically compact and designed for E, EF and PL camera system mounts.

Cine FF Zoom Line – 24-35mm T2.2 FF
Compatible with a full-frame image sensor, the FF Zoom’s outstanding optical performance also supports 6K-8K shooting. Because so few lenses cater to the requirements of the latest digital cinema cameras’ image sensors, this line provides a rare option for cinematographers. The FF Zoom is designed for E and EF camera system mounts.

Cine FF High Speed Prime Line – 20mm T1.5 FF, 24mm T1.5 FF, 35mm T1.5 FF, 50mm T1.5 FF and 85mm T1.5 FF
The Cine High Speed Prime lineup features lenses ranging from 20mm to 85mm, with all five touting an aperture of T1.5. Highly compact and compatible with full-frame sensors, these lenses offer superior resolution. They bring a consistent level of light to the production, offering greater consistency to any film’s color, contrast and overall look before it enters post-production. The FF High Speed Prime line is designed for E, EF and PL camera system mounts.

For more information on the Sigma Cine Lenses, please visit

October 20, 2016
Posted in news

Top 20 Features I Want in the Next Sony a7Riii and a7Siii Cameras (by Dave Dugdale)

Dave Dugdale (Learningvideo) listed the Top 20 Features he Wants in the Next Sony a7Riii and a7Siii Cameras:

  1. Better AF. The algo they have in the Sony fly-by-wire lenses is very frustrating when shooting video. Touch screen for pulling focus would kind of fix that.
  2. The colors science improved from the original a7s, but keep working on the colors. Perhaps they can come up with another Color Mode that emulates Arri, just call it Arri I am sure they would not mind.
  3. Touch screen (I skip 4 in the video because I combined it with the touch screen)
  4. Flip out to the side screen
  5. A easy to edit codec for Davinci Resolve. Not asking for Prores, but something that cuts like butter in Resolve like Prores and is not so CPU intensive when editing in 4ktop 20
  6. Custom WB in movie mode
  7. Assign APS-C to button!
  8. Film with shutter button
  9. Create another log profile that is a combination of slog2 and slog3. Slog3 is too flat but easier to grade by hand, Slog2 is about as flat as I want it to be but is harder to grade by hand. Keep the min ISO to 800 for this new log profile.
  10. Allow 3rd party besides Zeiss AF information to they can design lenses that work just as fast as the native glass, the more you can expand the E mount system the more you will sell these cameras.
  11. Faster chips to improve rolling shutter.
  12. Better menus, sounds like they are coming
  13. Apps don’t lose settings from before
  14. Make it so simple to transfer images to my smart phone
  15. Increase Battery life
  16. Improve IBIS
  17. Usb3
  18. Distance scale in movie mode
  19. Louder speaker like on the iPhone.
  20. RGB Histogram for video
October 19, 2016
Posted in news

Sony Tidbits…


Full list of todays Gold Box deals at,, Bhphoto, eBay and
Autumn | Zeiss Milvus 85/1.4 | Sony a7rII (SonyAlphaForum).
Photokina 2016: What’s New in Imaging at the Big Show? Part 2 (Explora).
From Light to Dark: High-Key and Low-Key Lighting in Portrait Photography (ALC).
This graph shows you the decline of the camera industry (Mirrorlessrumors).

To write a guest post on SAR follow the instruction on that page.

Lawrence:I just got my Sony FE 50mm 2.8 today.
after few test…Im not sure if is just me. but the focus are really noisy and slow. during video mode. auto focus is not really working.
I was test it on A6300
and here is link I post on youtube.
just wanna share with other people. wanna know if I am the only one like this

Egill:I would share with you a link to a feature I just published. I followed Sebastian Mok, his journey to Asia Olympia IFBB Men’s Physique Finals. Most of the feature is shot on A7SII + Sony FE PZ 28-135mm f/4 G OSS, some parts are with A7RII and FE 16-35mm f/4. Shot in Slog3 and Slog2, uploaded in 4K.

Maarten:Last week, at ProFusion in Toronto, I asked Jason Lanier what he was asking Sony engineers to work on.

October 18, 2016
Posted in news

Sony Tidbits…

Sony 4K/HD Slow Motion System Camera HDC-4800 (HD16x)

Full list of todays Gold Box deals at,, Bhphoto, eBay and
Sony A7R2/S2 lens choices by Sean on Youtube.
A Year After Mirrorless (Contrasty).
Voigtlander 10mm f/5.6 by Eric on Youtube.
Sony Showdown: A7II vs A7RII vs A7SII (Miguel Quiles).
Sind Elektronik-Fachmessen noch zeitgemäß? – Photokina VLog
Sony FE 85mm f/1.4 GM Lens review by Neil Van Niekerk
Tokina Firin (
#alphaddicted – mit Sony einmal um die Welt (
Voigtlander 12mm F5.6 Ultra Wide Heliar Review (Photographyblog).

To write a guest post on SAR follow the instruction on that page.

October 16, 2016
Posted in news

Sony can now print your photo on a coffea….yes on the coffea and not on the cup!!!


Sony announced their program for the PhotoPlus show (link 1, link 2 and link 3). Their coolest idea is certainly that one:

This year at PhotoPlus Expo, Sony’s VIP lounge gives Sony enthusiasts a chance to relax, mingle and take advantage of a deliciously-innovative photo op that’s sure to generate as much buzz as the one you’ll get from the caffeine. Get your photo taken and have it printed — that’s right, PRINTED — on a free cup of coffee! The photo is actually on the coffee, not the cup!


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