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June 27, 2015
Posted in news

Trioplan 100mm f/2.8 for Sony E-mount is now on Kickstarter!



If you want to help to bring back the “legendary Trioplan soap bubble bokeh f2.8/100″ lens for Sony E-mount than jump over at Kickstarter (Click here). You can see the whole story behind the lens development and image samples on the projects site.

P.S.: The original m42 mount 100mm Trioplan is available on eBay (Click here).


June 27, 2015
Posted in news

Sony Tidbits…

Sony A7RII, RX100IV & RX10II: Just Announced in 60 Seconds

Sony FDR AX100 review (Cinema5d).
Sony aims for more clients, 20 pct sales growth in image sensors (Reuters).
Sydney (AUS) – Vivid Light Festival 2015 – A6000 + SEL24F18Z (SonyAlphaForum).
Even older “selfies”: Self-portraits from early 20th and 19th century (TheNakedCamera)
Sony A7 II Compared To Nikon D750 And More On The ‘Mirrorless Myth.’ (Soundimagesplus).
Zeiss C-Sonnar 1.5/50 ZM (on Sony A7r): Moody Modern Retro (DearSusans).
90mm FE lens test at Mobile01.
24-240mm FE lens review at SonyAlphaLab.

Robbert:Last week I got my new DJI Ronin M and shot a Brazilian Zouk dance party with it and my A7s + Sony/Zeiss 24-70 f/4. Left the OOS in the lens on to correct for small shakes and used autofocus all the time which did surprisingly well in the poorly lit environment. Shot everything with 50 frames/sec in S-Log2. The link:

June 26, 2015
Posted in news

Hasselblad strategy change: No more luxury Sony cam versions for David Beckham (LOL). Focus on unique Medium format cameras (made with Sony?).


This is a very bad day for David Beckham (see him here with the HV). Hasselblad just “unofficially” confirmed they will stop selling “redesigned” Sony-Hasselblad cameras for 10x the regular Sony price. The newly announced the new “Lusso” A7r clone camera is the last of such “luxurified” Sony cameras. They also dramatically dropped the price of current “Sony clones” like the Hasselblad HV (-$8,000 at BH!).
New Hasselblad CEO, Perry Oosting released an important interview at Dpreview. And here are some key info:

1) Hasselblad Lusso: The Lusso is a strictly limited edition of fewer than 100 units that will be sold mostly through Hasselblad distribution channels in Hong Kong. It will not be sold elsewhere, and there will be no more units made.

2) Sony Luxury clones: Hasselblad will from now on “go back to our core and make the most of the expertise that exists in this company“. In short this means no more Luxury Sony camera clones will be made.

3) Partnership with Sony: Oosting says: “We still have a very good relationship with Sony, and in fact we have recently restarted that good relationship. In the long term we will work together, but there are no co-branded products on the horizon. All our design work will be done in Gothenburg, along with our concepts and production.

Summary: It’s very clear from the interview that Hasselblad wants to focus on medium format cameras. And I bet they will work together with Sony to develop new sensors. As the Ceo said they “recently restarted” the partnership. It means something completely new is on the horizon.
My very personal dream-wish to Hasselblad: Make an interchangeable mirrorless medium format system with Sony sensors. A sort of digital Hasselblad X-Pan (here on eBay). That would be amazing or not?

June 25, 2015
Posted in news

Coming soon: World’s first translucent E-mount adapter for Canon lenses!


Lately we have quite some good news for Canon owners here on SAR. The new Sony A7rII with Canon lenses focuses as fast as on “native” Canon cameras. And now we have another great news:

DEO Techart is about to release a the world’s first E-mount translucent adapter for Canon EOS lenses! The adapter is scheduled to be released in August and I hope to get final specs and images soon. B

UPDATE: For unknown reasons MXcamera removed the three videos showing the adapter at work. Hope they will be back online soon :(



June 25, 2015
Posted in news

Sony Tidbits…

Sony FE 24-240mm OSS Lens Review – Real World, Lab and More…

For German readers: At 9:00 Gold Box deal on the Sony A99 (Click here). Discounted price will be online from 9:00 only!
4K Battle: Sony FDR X1000V Vs. GoPro Hero 4 Silver (ActioncameraRumors).
Movcam’s cable adapter to turn Sony’s a7S (Newsshooter).
Wedding in Almyrida Crete (SonyAlphaForum).
Price drop on the A6000 at Amazon Spain.

Kasper:It is with great pleasure I can announce my Youtube channel Alpha Lens is on air. On the channel you can see various Sony Alpha cameras with different lenses. If you are looking for a new lens and would like to know how it looks on you camera then visit my new channel. The channel already has over 25 different videos, primarily Zeiss and G-lenses. The site will regularly be updated with more videos so you can benefit from subscribing to the channel or like the facebook page.
Youtube channel:
Facebook page:

Anonymous:Hi there, I just wanted to share a new music video that we just published today, shot entirely on the Sony A7S. It showcases the slow motion capabilities of the Sony A7S shooting in 60fps mode (particularly in the 2nd half of the clip). The song is called ‘Waiting’, and it is by Queensland rock band ‘Collins Class’. Hopefully your readers will be interested. Thankyou.

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