Sony announced the new “updated” A7rIIIa and A7rIVa cameras

In a surprising move Sony announced two small updated version of their current A7rIII and A7rIV cameras. In both cases the cameras get a small “a” suffix.

So what’s new?

  1. LCD resolution has changed from 1.44 million dots to 2,359,296 dots
  2. They both support USB 3.2.
  3. The Sony logo under LCD monitor has been removed
  4. There are also small changes in their battery life

https://www.sony.com/electronics/interchangeable-lens-cameras/ilce-7rm3a

https://www.sony.com/electronics/interchangeable-lens-cameras/ilce-7rm4a

via Nokishita

Sony Tidbits…


Viltrox AF 24mm f/1.8 FE lens review with samples

What to Do with Your New “Nifty Fifty” Fast Prime Lens (Explora).
My Base Settings for Sony Mirrorless Cameras – a7R IV, a1, a7C, a7S III, a6000, a6600, a9 II (TheSnapChick).
Tamron 70-300mm f/4.5-6.3 Di III RXD lens review with samples (Christopher Frost).
Sony FX3 The REAL Pocket Cinema Camera (Armando Ferreira).
Sony 50mm GM test at DC.watch
50mm GM test at Xitek.
Sony FE 100-400mm f/4.5-5.6 G Master OSS review (DigitalCameraWorld).

Personal photos and tests from SAR Admin Andrea on Instagram, Facebook, Flickr and 500px.

Join the new Sony Alpha Camera Facebook group.
To get news from our Forum subscribe that RSS feed.
I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors

We have our own Facebook camera groups and pages you can join to discuss the upcoming new cameras in detail:
Sony A9 group and Sony A9 page.
Sony A7rIV group and Sony A7rIV page
Sony A7sIII group and Sony A7sIII page
Sony A7III group and Sony A7III page
Note: In groups you can post your own stuff like images, news and questions. While on pages you will read the specific camera news from SAR.

 

Sony Tidbits…


Sony G Master VS G: does the 24mm f/2.8 hold up?

Sony a1 Photographing Wolves With The 200-600mm G Lens (PhotoPXL).
Crispy Quality. Sigma 35mm F2 DG DN Contemporary Review (ThePhoBlographer).
What Makes the New Tokina 65mm T1.5 Cinema Vista Lens So Sweet? (Explora).
Test Tamron 17-70mm F/2,8 Di III-A VC RXD : un zoom APS-C performant et stabilisé pour hybrides Sony (Lesnumeriques).
Pergear 10mm f/8.0 (inkl. vs. Samyang 12mm f/2.0) | Review [Deutsch] by Toby Horn.
The Northrups call it: DSLRs are DEAD!

Personal photos and tests from SAR Admin Andrea on Instagram, Facebook, Flickr and 500px.

Join the new Sony Alpha Camera Facebook group.
To get news from our Forum subscribe that RSS feed.
I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors

We have our own Facebook camera groups and pages you can join to discuss the upcoming new cameras in detail:
Sony A9 group and Sony A9 page.
Sony A7rIV group and Sony A7rIV page
Sony A7sIII group and Sony A7sIII page
Sony A7III group and Sony A7III page
Note: In groups you can post your own stuff like images, news and questions. While on pages you will read the specific camera news from SAR.

Latest CIPA report gives hope the camera market downtrend might have bottomed out

2020 was a terrible year for the camera industry because of the corona outbreak. It would have been a real bummer if 2021 would underperfom it. The new CIPA data shows that indeed we might do better than 2020. The February shipments were about the same as in 2020. I am pretty sure the upcoming months Japanese manufacturers will produce, ship and sell more cameras than they did in Spring and Summer 2020.