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August 15, 2016
Posted in news

Amazon issues “High Demand” warning on the 70-200mm GM


The new Sony 70-200mm GM FE lens isn’t Stock in USA nor in and Europe. Amazon US (Click here) just added a note on the lens page:

Because of high demand, we anticipate being unable to fulfill all customer orders with our first allocation. Product supply from Sony is very limited. Your place in line will be maintained and your credit card will not be charged until the product is shipped.

I got word from store owners that Sony will ship them a new Stock starting from mid-late September.

Check the 70-200mm GM in Stock status at BHphoto, Amazon, Adorama, Focuscamera. Amazon PhotoPorst. Jessops. WexUK.

There is also a new 70-200mm GM lens test by Jason Vong:

August 15, 2016
Posted in news

EISA award for the Sony RX1rII, A7sII, A6300 cameras and the 85mm G lens


The European Media group EISA announced the 2016-2017 photography awards:
Best Professional compact system lens is the Sony 85mm f/1.4 G (Amazon, B&H, Adorama, eBay).
Best Premium compact camera is the Sony RX1rII (Amazon, B&H, Adorama, eBay).
Best Photo&Video camera (Amazon, B&H, Adorama, eBay).
Best Prosumer compact system camera (Amazon, B&H, Adorama, eBay).

Here are the videos from EISA:
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August 15, 2016
Posted in news

Sony Tidbits…

Canon to Sony autofocus Adapter – Portrait shoot

Full list of todays Gold Box deals at,, Bhphoto, eBay and
Sony RX10 III Review by Craig Litten.
Can Schneider’s new 95mm variable ND filter turn the Sony 28-135mm f4 and a7S II into the ultimate small run-and-gun solution? (Newsshooter).
Not joking: Pokemon Go could revive the 3D camera market! (Mirrorlessrumors).
6 Ways a Formal Education Can Benefit Your Photography (Explora).
Sony is expanding its line of SRG robotic cameras with the introduction of the SRG-360SHE 30x robotic model at InfoComm 2016 (Sony Blog).
To write a guest post on SAR follow the instruction on that page.

Twan:I have a request for A7RII owners with a 85mm G-Master lens. I have a very strange issue. I have a a7Rii and when i put de 85mm G-Master on my camera, with camera off but battery in the camera, it will NOT autofocus on a subject beyond 30 feet AND I am not able to MANUAL focus beyond 30 feet, belive it or not…
This is fixed by removing the battery from the camera and put it back in, then the lens on the camera does autofocus and manual focus to infinity again.
Can someone check if he/she has the same problem so I know I need to take the lens in for repairs.

August 14, 2016
Posted in news

New primers for the Sony A7sII


Hrvoje from Omeneo (Click here) made the primers for the Sony A7sII:

Happy to announce that A7S2 is now optimized as well. I tested in thoroughly and made appropriate transformation setups for both S-Log2 and Cine4 gammas. S-Gamut3Cine is used as a color basis with both.
S-Log2 gives about a stop more of DR at the cost of usability in 8 bit video with high luminosity gradients, such as sky. It is usable in many other scenarios, when more DR is important for highlight information, such as interior shots with windows and bright exterior. Cine4 gamma (additionally modified in camera as suggested on the Primers page) gives more all-around performance and dynamic range sufficient for majority of shooting scenarios. Primers improve both profiles, achieving:

1) Improved color accuracy across the signal range
2) More natural looking image
3) Getting the most out of available DR
4) Stabilized spectral response as quality basis for further grading

Primers are specific, per-camera designed, in-depth color response optimizations and now Sony A7S2 is covered as well and its users can see what it is capable of. Make sure you setup the camera for both profiles as suggested on the Primers page and apply them on material before any further color modifications and final look creation.
I’ve been asked about usage of Primers in photography. Yes, they work as long as they are used for the camera and gamma and color profiles they are designed for. I’m using them with both stills and video. Photoshop and Affinity support their 3DLUT form.

August 14, 2016
Posted in news

This week SAR readers photos selection

Smedeiros on SonyAlphaForum
Sony a6300 and my Kit Lens at Venice Beach

1) Submit your picture with a message and picture here: or on the SonyAlphaForum image section.
2) Like and comment the pictures from other readers here: and on SonyAlphaForum.
3) A selection of most liked pictures by the community and by me SAR admin will be posted weekly on SAR.

Note: When sending a pic feel free to also add a link to your site to promote yourself!

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