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March 14, 2017
Posted in news

Sony announces the new “Digital Filter” Camera APP

Today Sony released a new Camera APP named “Digital Filter”. Digital Filter allows you to divide the scene into two or three areas and optimize the exposure and white balance for each area, helping you to shoot the best image. This application is perfect for scenes containing vastly different brightness levels, such as in backlit landscape scenes. These above features enable you to enjoy the same wide dynamic range and expressive rendition as if using a graduated ND filter or reverse graduated ND filter.
For more details,…

This is how it works:

March 13, 2017
Posted in news

First videos and images of the fastest Sony FE wide angle lens: The new Laowa 15mm f/2.0 FE

This is the first video of the new Laowa 15mm f/2 FE Zero-D. This is also the the world fastest wide angle lens for Sony! Pricing and shipment date has yet not been announced.

March 13, 2017
Posted in news

BHphoto publishes the story of four “Women of Influence” Sony photographers

Women of Influence (here at BHphoto) is an inspirational look at the talent, drive, and perseverance that forged some remarkable photographic and filmmaking careers. Ten leading women explore their works, the stories of how each built careers, overcame challenges, and developed signature styles.

This is the interview with Sony Artisan Cristina Mittermeier:

March 13, 2017
Posted in news

Sony Tidbits…

Former Hasselblad and Canon Shooter Makes the Switch to Sony

Full list of todays Gold Box deals at Amazon, BHphoto, eBay,,,,,
Sony | FS7 II FS5 | Electronic Variable ND Filter Introductory Video
Sony Introduces the World’s Fastest SD Card (Sony Blog).
Raw or JPEG: when to use each file format (CameraJabber).
SD association doubles bus interface speeds with UHS-iii (MirrorlessRumors).
How To Shoot Perfect Panoramas and Timelapses (Adorama Learning Center).
Podcast: Canon, Epson, and Digital Printing Options for Photographers (Explora).

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Boris:I shot the new “Tokio Hotel” Music Video entirely on Sony Gear and i thought maybe i should share this with my favorite sony site. :)
I shot it on the Sony A7s II (B-Cam for Slow-Motion Shots was an second A7s II with the Sigma 18-35mm 1.8).
Lenses i used were the 85mm Gmaster, 24-70mm Gmaster and the 16-35mm Zeiss.
Everything on Slog-3 no custom settings.

March 12, 2017
Posted in news

This week SAR readers photos selection

photobynorb on SonyAlphaForum
This picture is the last of a series. I was asked to create a series of picture about this girl because she had problem to get over her depression. This last picture represents to leave all her sorrowbehind, that’s the reason there is no reflection of her in the water. I win 1st place in Hungarian Playboy/Sony ‘Sunset feelings’ photocontest with this picture in 2015.

1) Submit your picture with a message and picture here: or on the SonyAlphaForum image section.
2) Like and comment the pictures from other readers here: and on SonyAlphaForum.
3) A selection of most liked pictures by the community and by me SAR admin will be posted weekly on SAR.

Note: When sending a pic feel free to also add a link to your site to promote yourself!

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