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October 7, 2014
Posted in news

This is how the A7r looks as “Silver edition”!



Recently both Olympus (Silver E-M1) and Fuji (X-T1) launched the sort of Silver special editions. Don’t know if that is something SAR readers would like to get too. If you want to see how this would look for real Antonius Widjaya posted those images of a custom paint Sony a7r.



October 6, 2014
Posted in news

Adobe now supports the A5100 and QX1. Also adds plenty of A and E-mout lens profile supports.

Bildschirmfoto 2014-10-06 um 20.39.45

Adobe now addes full support for the A5100 and QX1 E-mount cameras. There are also plenty of new lens profiles. All the info can be read here:

October 6, 2014
Posted in news

Loxia 35mm FE to ship from December 31 only :(


Of the two new Loxia FE lenses the 35mm prime is the most wanted according to SAR readers. Well exactly that one will ship from December 31 towards only according to BHphoto (Click here). Pity :(

And here is the first 50mm Loxia unboxing video:

Zeiss Loxia preorders:
Zeiss Loxia 50mm f/2 Planar T* Lens for Sony E Mount at BHphoto, Adorama., WexUK, CameraPro.
Zeiss Loxia 35mm f/2 Biogon T* Lens for Sony E Mount at BHphoto, Adorama, WexUK, CameraPro.
Zeiss Lens Hood for Loxia 50mm f/2 Planar T* Lens at BHphoto and Adorama.
Zeiss Lens Hood for Loxia 35mm f/2 Biogon T* Lens at BHphoto and Adorama.
Zeiss 52mm Front Lens Cap for Touit and Loxia Lenses at BHphoto and Adorama.
Zeiss De-Click Key for Loxia Lenses (5-Piece Set) at BHphoto and Adorama.
Zeiss Rear Lens Cap for Loxia E-Mount Lenses at BHphoto and Adorama.

October 5, 2014
Posted in news

Sony Tidbits…(with A7r review by Matt Granger).

Sony A7r review by Matt Granger.

Sony Imaging PRO Support comes to European photographers (Sony UK).
Tamron 28-300mm f/3.5-6.3 Di VC PZD Lens Review (ePhotozine).
6K arrived with a new Arri camera (Nofilmschool).
A5100 review at Digitalversus.
Capture One 8 review at Captureoneblog.
Tamron 10-50mm F3.5-5.6 VC Fisheye patent at Egami.
Sony A7r vs Nikon DF at Soundimagesplus.

43rumors reader E. sent us links to his 4 Sony Photokina/Ifa videos:
#Alle neuen Sony Objektive Photokina 2014
#Sony A7s + FE 16-35
#DSC-QX1 & QX0 ifa berlin
#Sony Alpha ILCE-5100 IFA Berlin

October 5, 2014
Posted in news

New FS7 test (And Sony freezes bubbles in 4K)

This is a first video sample shot on that fantastic new 4K E-mount FS7. XDcam-User writes:

Where this camera will be really good is when combined with the new 28-135mm f4 servo zoom lens. Typically par-focal lenses with this kind aperture and zoom ratio cost in excess of $30K. The FS7 combined with this lens will be a killer combination and that’s why I have ordered one.

Sony PXW-FS7 body only at BHphoto (Click here).
Sony PXW-FS7 with 28-135mm lens at BHphoto (Click here).
Sony VCT-FS7 Lightweight Rod Support System for PXW-FS7 at BHphoto (Click here).
28-135mm at Amazon (Click here), Adorama (Click here), BHphoto (Click here).
28-135mm powerzoom in Europe at Sony DE, UK, ES, IT, FR, CH, AT, NL, BE, FI, SE, NO, PT.

And to promote 4K Sony Germany had the strange idea to show how bubble freeze :) The effect is quite cool although I don’t see what’s the 4K advantage here. But that doesn’t matter i guess…it’s all about going viral here:

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