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April 23, 2016
Posted in news

Sony Tidbits…

How Sony promotes the RX100m4 in Asia

Full list of todays Gold Box deals at,, Bhphoto, eBay and
G Master Engineers’ Interview at Sony Japan (google translation here).
Sony a7rii Studio Shoot Using The 55mm f1.8 AZ And The 135mm A Mount Lens w/ An LAEA4 Adapter (Stillsandvideo).
Low light showdown A7R vs A7RmkII (Dario Cannone).
Sony a6000 Astrophotography Review (LonelySpeck).
105mm f:1.8 Nikkor tested on the Sony A7 (SonyAlphaForum)
Sony 28-75mm f/2.8 SAM on mirrorless FF (Photoclubalpha).
There & Back Again: A Cross-Country Epic (Alphauniverse).

April 22, 2016
Posted in news

The Minolta FE rendering


Michael Christensen sent this images of an imaginary Minolta FE camera. He morphed the Minolta SR style (here on eBay) with the current Sony A7 design. Would be nice ot have a more “classic” looking FF E-mount camera don’t you agree?

April 22, 2016
Posted in news

Couple of news: Sony revises down eraning forecast in Camera Devices Segment . Apple adds A6300/A68 support.

Bildschirmfoto 2016-04-22 um 07.51.31
Yesterday Sony issues a press release to report this:

Due to a decrease in projected future demand, Sony has revised its Mid-Range Plan for the camera module business in the Devices segment from the period beginning with the fiscal year ending March 31, 2017.

In a second press release issued today Sony reports:

The survey of damage to the Kumamoto Technology Center conducted so far has revealed damage to certain parts of the building, clean rooms and production equipment. The timeframe for resuming operations has yet to be determined. The Kumamoto Technology Center is the primary manufacturing site for image sensors for digital cameras and security cameras as well as for micro-display devices.

But still the good news is that the company as a whole is doing better than expected:

The forecast for net income attributable to Sony Corporation’s stockholders is expected to increase from the January forecast despite the above mentioned downward revision in income before income taxes, primarily due to a reversal of valuation allowances on deferred tax assets for local taxes by a subsidiary in Japan.
One mroe news: Apple added A6300/A68 RAW support (info here).
April 21, 2016
Posted in news

Craft shows us how you could make a Sony E and A-mount hybrid camera!

Bildschirmfoto 2016-04-19 um 15.42.21

If you ever wondered how a hypothetical Sony hybrid A and E-mount hybrid mount camera could work look here:
Craft Camera just announced a camera where you can swap between PL, EF and MFT mount by a push of a lever. The image above shows a MFT mount on the left and the EF mount on the right. It’s a different concept than using adapters as in the Craft Camera there is no fixed basic lens mount. Just watch the video to see how this works:

Could be a solution for the perfect Sony A-E mount camera or not?

A bit of history: The “hybrid” mount concpet isn’t anything new. The Contax IIA (here on eBay) has such a kind of mount too!

April 21, 2016
Posted in news

Sony brings PRO support program to UK

Bildschirmfoto 2016-04-21 um 13.18.50
Sony had a press announcement today during the World Photo Award: They are expanding their PRO support program to the UK.

This is the press text:

Sony today announced the expansion of its Imaging PRO Support programme to include the UK. The programme is scheduled to start in the UK in September 2016 and continues to gain momentum as an increasing amount of professional photographers are switching to Sony cameras.
Imaging PRO Support offers advice and help to members including a dedicated telephone help desk offering professional photographers support in using their α camera equipment. There’s a free collection and return service for units requiring repairs, plus a free back-up loan unit to keep professional photographers up and running. In addition, members can benefit from a free twice-yearly image sensor cleaning service with filter glass replacement if necessary and firmware check-up to keep their cameras in top condition.
There’s no membership fee for the service that’s offered to professional photographers[i] who own at least two Sony α camera bodies and three Sony α lenses from the qualifying list detailed beneath.
The Sony Imaging PRO support programme is now live in Japan, South Korea, Hong Kong, Taiwan, Germany, Switzerland, Austria and the United States. Rollout in other European countries is currently under consideration.

Source: Sony Eu.

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