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February 11, 2017
Posted in news

Ambivalence short film shot on the A7s

Ambivalence from Lammens & Lahousse on Vimeo.

Maximousse (SonyAlphaForum) shared this great short film shot on the A7s:

Two female filmmakers,
one writer and director,
one director of photography,

are proud to present you …

AMBIVALENCE is a short that tells the story of Nora, who lives a very eccentric life.
She looks at her life as if it’s a rollercoaster that’s only going up.
But Nora doesn’t realize that her cheerful nature might also have a very dark edge.

Shot on A7S.
Samyang VSLR lenses – 24/35/50/85.
1080HD / 25 and 50 fps internal recording.
Grading in DaVinci Resolve.
No animals were harmed ;)

February 11, 2017
Posted in news

New Sony compatible Nissin Air10s 2.4Ghz wireless TTL strobe commander

Nissin (PDF press release here) announced the new Sony compatible Air10s 2.4Ghz wireless TTL strobe commander.

February 11, 2017
Posted in news

Sony Tidbits…

Sony Alpha a6500 Unboxing and First Look

Full list of todays Gold Box deals at Amazon, BHphoto, eBay,,,,,
Sony A-mount vs Sony E-mount: battle of the a99II & a7rII (Douglas Rahden)
Buying Guide: Gear for All Your New Year’s Resolutions (Adorama Learning Center)
User review of the Fujifilm GFX 50S and GF63mm F2.8 by Keith Wee Kheng (MirrorlessRumors).
Canon user asks: Should I make the switch? (SonyAlphaForum).
New “mygearvault” app helps photographers keep track of and insure their cameras and gear (Froknowsphoto)
Triggertrap Going out of Business FAQ (

Join the new Sony Alpha Camera Facebook group.
To get news from our Forum subscribe that RSS feed.
To write a guest post on SAR follow the instruction on that page

Fivepin:In the last year I purchased a Sony A77ii to fill the spot of my aging a77 apsc camera. The new model was a wonder of technology and a fantastic tool. That being said however I noticed using the same high end glass on the new camera as the original A77 was not giving me the same results. Many of the shots were not as sharp as they should have been. Well after doing many hours of testing on the system I figured out what is going on. I am not sure why the new camera with its new technology has this issue, but I can show you what feature is causing the issue, show you examples and show you how to solve the problem. You will have to shut off a new feature to fix this problem. I made this video months ago and have had hundreds of others confirm the issue with their A77ii. What I would like to see is if this issue persists in E mount or the new A99ii. As a community we need to test this further and work with Sony to fix the software. Shutting off the software will work. But in the end it would be nice to use the stabilized shutter feature as I am a nature photographer and shoot a lot of long lenses. Check out the video below to see my test comparison and results. Leave me message on the video link and lets get this resolved!


February 8, 2017
Posted in news

Sony Introduces 100mm F2.8 STF G Master, Full-frame 85mm F1.8 and Compact Radio-Controlled Flash

Our 100mm rumor and 85mm rumor were spot on! And so the announcement time rumor. Today Sony announced both new lenses along a new Radio Controlled Flash:

Preorders start 10am NYC time Thu Feb 9:
100mm f/2.8 STF FE at Amazon, BHphoto, Adorama.
85mm f/1.8 FE at Amazon, BHphoto, Adorama.
HVL-F45RM Wireless Radio Flash at BHphoto, Adorama.

Lens info:
100mm f/2.8 STF FE at Sony US
85mm f/1.8 FE at Sony US


What lens will you buy:

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Here is the press text:

LAS VEGAS, Feb. 7, 2017 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced two new lenses for their popular line of E-mount interchangeable lens cameras.

Sony’s new lenses include one of their flagship G Master Series – an FE 100mm F2.8 STF GM OSS mid- telephoto prime lens (model SEL100F28GM) built to deliver breathtaking bokeh with a unique STF™ (Smooth Trans Focus) design, and a new compact, lightweight FE 85mm F1.8 mid-telephoto prime lens (model SEL85F18) that is a welcome addition to the bag of any hobbyist or enthusiast photographer looking to create amazing portraits.

They have also introduced a new powerful, compact flash (model HVL-F45RM) with radio-controlled wireless communication that is ideal for professional shooting with Sony’s lineup of α7 full-frame cameras.

FE 100mm F2.81 STF GM OSS Telephoto Prime Lens

A specially designed mid-telephoto, full-frame prime lens, the new 100mm STF is built to produce truly unique, magnificent and beautiful bokeh while maintaining the exceptional standard of resolution that is showcased by Sony’s entire line of flagship G Master series lenses, making it a powerful photographic tool for any portrait, fashion, nature or wedding photographer.

These impressive defocus capabilities are made possible by the lens’ advanced optical structure, as it features a newly designed 11-bladed aperture and a unique optical apodization lens element. Similar to a neutral density filter that increases in density towards the edges, the apodization element creates beautiful transitions of in-focus to out-of-focus areas within an image, making for exceptionally soft, smooth bokeh that adds depth and dimensionality. This allows the subjects to stand out against beautifully defocused elements in both the foreground and background, producing an image that is naturally pleasing to the eye. The design of the lens also ensures that vignetting is kept to an absolute minimum, ensuring optimum image quality.

Additionally, the new 100mm lens supports both contrast AF and focal-plane phase detection AF, and has a high-precision, quiet direct drive SSM (Super Sonic Motor) system that ensures exceptionally fast and accurate AF performance. The SEL100F28GM also offers up to 0.25x close-up capabilities with a built-in macro switching ring, built-in Optical SteadyShot™ image stabilization, a customizable focus hold button, AF/MF switch, aperture ring and more. It is dust and moisture resistant as well.

FE 85mm F1.8 Telephoto Prime Lens

The new 85mm F1.8 mid-telephoto prime lens offers an extremely versatile, lightweight and compact telephoto prime lens solution for a variety of Sony camera owners ranging from working professionals to emerging enthusiasts that have stepped up to full-frame or APS-C cameras for the first time. With its wide F1.8 aperture, it can produce impressive, exceptionally sharp portraits with soft background defocus that take advantage of its 85mm focal length and wide F1.8 maximum aperture.

The new prime lens features a 9-bladed circular aperture mechanism that ensures smooth, natural looking bokeh, and a double linear motor system to allow for fast, precise and quiet focusing. It also has a focus hold button that can be customized and assigned together with functions in the camera body like the popular Eye AF feature. There is a smooth, responsive focus ring and AF/MF switch as well, and the lens is also dust and moisture resistant.

New Compact Radio-controlled Flash

Sony’s new HVL-F45RM flash enhances the radio-controlled lighting system capabilities of their growing system, offering a compact professional shooting solution when combined with the currently available wireless remote controller FA-WRC1M and receiver FA-WRR1.

The new flash, which is designed to complement the compact bodies of Sony’s E-mount camera lineup including full-frame α7 models, produces a maximum lighting output as expansive as GN45. This ensures sufficient illumination even when shooting with bounce lighting or high-speed-sync (HSS) flash. The radio capabilities of the HVL-F45RM allow it to be used as a transmitter or a receiver at up to 30m (approx. 98 feet5), making it an ideal fit for creative lighting with multiple flashes. Additionally, unlike optical flash systems, radio-control flashes do not require a direct line-of-sight between components to function properly, while also minimizing any impact that bright sunlight has on signal transmission and control.

The HVL-F45RM flash has an impressive battery life of up to 210 bursts, and can tilt up to 150o vertically, a complete 360o horizontally and up to 8o downward to maximize versatility. Usability has been maximized with a new large, bright and highly visible LCD display, an LED light, dust and moisture resistant design3 and a revamped menu system that mimics those of Sony’s newest camera systems.

Pricing and Availability

Both of the new lenses and the new flash unit will ship to authorized dealers throughout North America.

The new FE 100mm F2.8 STF OSS GM Telephoto Prime Lens will ship this March for about $1,500 US and $2,050 CA.

The new FE 85mm F1.8 Mid-Telephoto Prime Lens will ship this March for about $600 US and $800 CA.

Replacement lens hoods for each of the new models will also be available for purchase as well.

The new HVL-F45RM flash will ship this May for about $400 US and $550 CA.

A variety of exclusive stories and exciting new content shot with the new lenses and other Sony α products can be found at, Sony’s community site built to educate, inspire and showcase all fans and customers of the Sony α brand.

Content is also available at the global Sony Photo Gallery and the Sony Camera Channel on YouTube. Detailed information pages within for the new products can be found at:

SEL85F18 (US)
SEL85F18 (CA)


February 7, 2017
Posted in news

Sony Develops the Industry’s First 3-Layer Stacked CMOS Image Sensor with DRAM for Smartphones

Sony announced that it developed the Industry’s First 3-Layer Stacked CMOS Image Sensor with DRAM for Smartphones

Main Features
1. Industry’s first*1 3-layer stacked configuration with DRAM delivers high-speed readout of 19.3 million pixel image in only 1/120 second
2. Supports shooting of super slow motion movies with a maximum frame rate of 1,000 fps in full HD (1920×1080 pixels)

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