Zeiss managers do not keep secrets their plans about the Loxia lens range. A SAR reader wrote me this:

I was chatting with a Zeiss customer representative about choosing the right portrait lens a few months ago (shortly after the Milvus line came out). First he recommended the Batis 85, and I indicated I really enjoy the Loxia 50 which I have since autofocus on my first gen A7’s stink. After going back and forth for a while he recommended [shoplink 46212 ebay]the 135 APO[/shoplink]. He also hinted that if I liked Loxia that much I’d have to wait until Phototinka 2016 for a portrait option. So, in regards to your recent rumor that Zeiss is releasing 3 new lenses around October, I would expect/hope one of them will be the Loxia telephoto Zeiss has hinted at before. No idea what specific focal length is being considered though.

I guess that next Loxia will be a telephoto lens…85, 105 or 135mm???

Links to all Batis and Loxia lenses:
Batis 18mm at [shopcountry 47045].
Batis 25mm at [shopcountry 45790].
Batis 85mm at [shopcountry 45791].
Loxia 21mm at [shopcountry 46456].
Loxia 35mm at [shopcountry 47046].
Loxia 50mm at [shopcountry 47047].

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[shoplink 46941 ebay][/shoplink]

The last APS-C E-mount lens got announced on August 27 2013. It was the [shoplink 46941 ebay]Zeiss 16-70mm lens[/shoplink].

It’s nice Sony is still committed in making great APS-C E-mount cameras like the A6300. But they really need to focus back on making APS-C E-mount lenses too! I know we can use FE lenses on the A6300 but these are bigger and more expensive than “natively” designed APS-C E-mount lenses. I hope Sony will find some time and resources to make some of these new lenses. There is some hope as I just got this from a source:

I had the chance to talk with a street photographer in Japan who says he participated as a photographer in a Sony marketing research focus group. Those in the group used A6300 with all current APS-C and full-frame Sony lenses and were asked to complete questionnaries and answer interview questions about their experience and about their wishes for future lenses. The questionnarie and the interview asked about their preferences for prime vs zoom, focal lengths, max aperture, use of OSS stabilisation, low price vs high image quality, and whether they want and are prepared to pay more for depth-of-field scales and for pancake designs. They were also asked about their thoughts on specific hypothetical lenses, they were told these lenses don’t exist nor is Sony working on them but the marketing team wanted to know what they had to say assuming such lenses existed, these imaginary lenses were described in the questionnarie as an APS-C 23.5mm f/1.8 OSS and an APS-C 18.5mm f/1.8 OSS both with a price and image quality similar to the 35mm f/1.8 OSS.

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