Sony financial reports: Decline in sales in USA and China

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Sony released the full Q2 financal statements. The company as a whole is doing great but in the Imaging market they report a decrease in sales. Sony writes:

In the imaging market, demand has slowed in two regions: China, where government subsidies that lasted through Q1 FY25 significantly declined, and the U.S., primarily due to the impact of additional tariffs. However, this decrease in demand is essentially in line with our previous forecast, and global demand remains solid, primarily because of demand in Asia.
There are no major changes to the demand outlook for the year-end sales season and 2H FY25, and we intend to continue controlling costs and inventory.

Nothing to worry about — this dip was fully expected. Let’s just hope the new U.S.–China tariff agreement will help smooth things out in 2026.

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New firmware updates for the Sony A7cII, A7cR, ZV-E1 and ZV-E10II

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Benefits and Improvements

  • Fixes an issue where the battery level warning or “Battery exhausted.” message may still appear even after charging
  • Fixes an issue where the camera may fail to power on after turning the power OFF during a USB streaming connection
  • Improves the operational stability of the camera
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🔥 Don’t read this if you can’t handle unconfirmed HOT hope with no specs — the Sony A7V might have a big surprise in store!

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Premise: If you only want 100% confirmed rumors, stop reading now 😉

Here is the brand new rumor: A trusted source just gave me reason to hope that the Sony A7V might turn out to be much better than we expected. There are two important notes here:

  1. he asked me to NOT share the specs yet
  2. he got this spec list NOT directly from Sony…but from someone damn close.

This source often shared correct info in the past so all this gives to us is at least some hope that the Sony A7V might better than expected. In my video on top I share you my “feelings” about the specs I got and i do think it would kick the Canon R6III’s but.

But again…this is a hope only for now…and as Star Wars learned us...rebellions are built on hope ;)

Sony A7V Preorders (open on Dec 5?):
BHphoto, Amazon.

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The Sony A7V rumors are raising eyebrows — could it really ship without Open Gate, with a crop in 4K60p, and no pre-capture?

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I am yet not 100% sure about this part of the Sony A7V rumor yet…but it looks like the chance is there that the Sony A7V will:

  • NOT have Open Gate
  • NOT have Pre Capture
  • still have the crop in 4k60p

BIG UPDATE: One of the listed “misses” is definitely WRONG according to a 100% trusted source. And he told me Sony A7V has some new awesome tech. Stay tuned fo my next post!

Sony A7V rumored specs :

  • 33MP sensor (unclear if same of the A7IV or tweaked or new partially stacked)
  • improved fps rate (15fps?)
  • 8 stops IBIS
  • new AI chip like the Sony A1II
  • Free-Angle Tilting 3.2″ Touchscreen LCD
  • 2x dual Type A SD slot
  • no C5 button
  • UNCONFIRMED: No Open Gate, No Pre Capture and 4k60p crop still here.
  • improved EVF (5.6m dot?)
  • Same Sony A7rV body design.
  • price close to $3000
  • Announcement in early December
  • Limited batch ships before Christmas

Three lenses are on Sony’s roadmap:

  • 100-400mm f/4.0 GM
  • 100-400mm G (variable aperture)
  • ultra wide angle f/2.0 GM zoom

All leaked Sony A7V images:

To share rumors please reach out using my anonymous contact form or contact me via eMail, Signal, Telegram. Thanks!

To not miss any new rumor subscribe our Newsletter:

Subscribe to our newsletter and join 4,861 other subscribers.
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