May 23, 2015
Posted in deals

Sony FE 28mm is finally in Stock in Europe too.


At last also European readers can get their new Sony FE 28mm lens! it is now in Stock and shipping in many stores like:
Germany: Fotomundus, Amazon DE, Sony DE.
UK: Amazon UK, Sony UK.
Other countries: Sony FR, IT, ES, NL, BE, AT, CH, SE, FI, NO, PT.

May 22, 2015
Posted in deals

Sigma 70-200mm f/2.8 Gold Box ($250 off). New refurbished Sony E-mount stuff (30 day back guarantee).


You have few minutes left to grab the Sigma 70-200mm Sigma A-mount lens with a $250 Gold Box disctount at Amazon US (Click here). UPDATE: Deal now over!

And here is a new list of Sony refurbished cameras. These cameras/lenses have been refurbished by Sony, but are sold with a 1 year warranty from Secondipity. Some readers expressed concern about the seller but note that there is a 30 day return guarantee. I listed all E-mount stuff with the biggest savings on top:

$400 off on the Zeiss 24-70mm FE lens (Click here).
$330 off on the 18-200mm lens (Click here).
$300 off on the Sony A7II with kit lens (Click here).
$270 off on the NEX-F3 with kit lens (Click here).
$260 off on the Sony A6000 double lens kit (Click here).
$230 off on the Sony FE 28-70mm lens (Click here).
$200 off on the Sony A5100 double lens kit (Click here).
$200 off on the Sony A7II body (Click here).
$270 off on the Sony A7II with kit lens (Click here).
$170 off on the Sony 55-210mm lens (Click here).
$170 off on the Sony 55-210mm lens (Click here).
$120 off on the Sony A5000 with kit lens (Click here).
$100 off on the Sony A5100 with kit lens (Click here).
$100 off on the Sony A7 body (Click here).
$100 off on the Sony NEX-3n with kit lens (Click here).
$90 off on the 20mm lens (Click here).
$80 off on the Sony 30mm lens (Click here).
$20 off on the Sony 50mm lens (Click here).

Not that the same stuff can be found on their Amazon store too (Click here).


May 22, 2015
Posted in news

Jesse Lim: “I Have a Dream – Mirorless A Mount with on Sensor PDAF?”

Our reader Jesse Lim raised an important aspect of the future A-mount strategy. And his “dream” could really become true in the near future:

I Have a Dream – Mirorless A Mount with on Sensor PDAF?

I know this might sound ridiculous or not economical realistic, or technically impractical, but as a long time FF A mount user who haven’t made the move to FE just yet, I always had this thought in my mind.
I was wondering will Sony ever consider making the next FF A mount body mirrorless with on sensor PDAF? If so, it will be great beause I don’t like the idea of adding a LA-EA4 between my lenses and the FE body since I have bad experience with the A77 and its SLT mirror.
Do educate me if I’m wrong because for the last few years, CDAF on mirrorless seems to be fast enough to compete with traditional phase detection AF (Well, at least for a portrait photographer’s pont of view). My OM-D EM-5 focus as fast or faster than my A850 / A300 and it is using only CDAF, of course m43 have a deeper DOF thus much more easy to focus. And the A6000’s4D Focus seems fast enough to fulfill many photographic challenges.
So, if FF E mount can achieve adequate AF performance with I don’t know CDAF? Why can’t A mount just be made the same way while be able to maintain legacy lenses mount without adapters and the beefy ergonomics I like because in my experience I tend to grip more harder on smaller bodies, which is not comfortable.

A Mount = Mirrors, Traditional Ergonomic, Bigger Battery,
     E Mount = Mirroless, Compact Form Factor ?
             The Mirror, it is still necessary? Flange Distance, Achilles Heel? T

he Paradox always kept me thinking… or maybe I’m just plain silly…

For 2 mount system with identical sensor size (Different in flange distance of course), what is the best strategy for Sony to differentiate both product rage while both series are getting more and more convergence in terms of IQ, feature and characteristic for each iteration of product release. Of course if the key factor is the flange distance which ultimately decides the ease, size and quality of the lens designed for both cases (I don’t know, longer flange distance is better or the shorter one for the long run? do let me know)
Imagine fitting the entire A7mk2 architecture inside a A99 body size, with less volume/size constrain to worry with, Sony can really go creative with A mount system with ample amount of card slots, ports, dials & knobs real estate, and maybe fitting in a bigger EVF, Display, bigger buffer memory, on-board storage and file manager, bigger heat sink for sensor thus 4K with 5-axis IBIS… I don’t know, creativity is the limit.

Anyways, just sharing my thoughts~ no biggy~ and cheers~

First posted on SonyAlphaForum.

Should future Sony A-mount cameras get rid of the semitransparent mirror?

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May 22, 2015
Posted in news

Meyer-Optik-Görlitz launches a new “soap bubble” focused Trioplan 100mm f/2.8 E-mount lens.

Bildschirmfoto 2015-05-22 um 06.24.49

If you need to get a special “soap bubble” effect than this lens may be the right one for you! Meyer-Optik-Görlitz Trioplan announced that their Trioplan 100mm f/2.8 E-mount lens will ship in December for 1.400 Euro. It’s a lens made with the only purpose to create that kind of bubble effect. You can see some low resolution samples below. The lens is a new version of the already existing m42 mount 100mm Trioplan available on eBay (Click here).




Read the rest of this entry →

May 22, 2015
Posted in deals

Big Sony UK Cashback action (Save up to £200).


The Big Sony UK cashback action started and you get all the info here: The cashback is also available at Amazon UK.

P.S.: Zeiss Batis updated preorder list:
Zeiss Batis 85mm f/1.8 lens in US at Adorama, Bhphoto. In Eu at Amazon DE, WexUK. In Asia at Digitalrev.
Zeiss Batis 25mm f/2.0 lens at Adorama, Bhphoto. In EU at Amazon DE, WexUK. In Asia at Digitalrev.
Lens shade for 85mm at Adorama, Bhphoto.
Lens shade for 25mm at Adorama, Bhphoto.


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