January 17, 2012
Posted in news

Sony A55 officially discontinued in Japan!


It’s official! The A55 has been dicontinued in Japan (Source: DC.watch). The question now is: Is the A65 the natural successor of the A55 or not? My answer is no! :)

A55 price checks at Amazon, B&H, Adorama, J&R, eBay.

January 16, 2012
Posted in deals

Zeiss for NEX in Stock at Bhphoto. NEX-3 hotseller at Amazon.

The Zeiss 24mm for NEX is in Stock at Bhphoto (Click here). This is really a must have lens if you want to get out the best from your NEX.
One more deal: The recent price drops pushed the NEX-3 on top of the Amazon US mirrorless ranking list (Click here).

January 16, 2012
Posted in news

Optical versus Electronic viewfinder. A new POLL!


Today Sony made it clear once again that electronic viewfinders are the future while Nikon stated they are committed to optical viewfinders. A year ago I asked if users would prefer Sony to make camera with optical viewfinder or if they bet on the new electronic viewfinder “philosophy” from Sony. And the results were more on less on par. But one year ago we only had that not so good viewfinder technology from the A55 as reference and today we have that super high quality OLED technology from the A77/NEX-7. I am curious to see if you changed your mind and if in your opinion Sony is betting on the right horse:

Where lies the future?

View Results

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In Stock status:
The only new NEX-7 I found is in Denmark and on sale on eBay (Click here).
The A77 is in Stock at Sony US (ships end of the month), Expanys USA (Click here), Expansys Canada (Click here), Expansys UK (Click here), Amazon Germany (Click here), Amazon Japan (Click here) and Amazon Cina (Click here).

January 16, 2012
Posted in news

Sony Interview: The future is mirrorless!

Imaging Resource (Click here) interviewed Mr. Mark Weir, Senior Manager of Technology and Marketing at Sony Electronics Inc.

- Sony clearly says that Optical Viewfinder DSRL are…dead: “It’s hard to imagine that 10 years from now, cameras will operate the way they did 60 years ago“. The future are mirrorless cameras!
- There is a tremendous demand for our NEX-5N and for the NEX-7: “and that cuts across the grain from what you would expect if the mirrorless segment was originally designed to attract that step-up point and shoot user who wasn’t ready for an SLR.”
- Thai flood and production status: “we’re looking forward to ramping up to meet the demand of our consumers in February and March.
- Sony is clearly committed to Full Frame even if the vast majority of the market is APS-CI. It’s a big challenge to create a big size Translucent Mirror: “so it’s not for the faint of heart, but we’ll see.

There is much more in the Interview but the general picture is easy to understand. Sony is working on a Fullframe SLT camera. But the main affords goes to the NEX system.

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