April 4, 2012
Posted in rumors

Sony A57 and FS700 news and reviews roundup…

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Before Sony introduces the new NEX-F3 and A37 camera let’s talk about the just announced A57 and FS700!

Whatdigitalcamera (Click here) is the first website posting a full A57 review. The camera earns a great Gold Award with the following motivation: “Anyone looking for a camera which marries entry-level simplicity with enthusiast control should, without question, add it to their shortlist along with the similarly-priced Nikon D5100 and Canon EOS 600D.

Another test has been published by the dutch guys from Focusmedia (Click here). They say it has a “combination of excellent image quality, powerful camera specifications and an attractive price.”

Den Lennie (Click here) posted a report about the Sony NEX FS700 on Location.

I searched for some NEX-FS700 video samples but didn’t find anything on the web. Sony marketing should release some video to promote their camera instead of leaving us in the dark :(

One more thing: On the NEX-FS700 official product page you can find the NEX lens picture including some of the new upcoming lenses. It says “Sony has big plans for the E-mount lens lineup“. Great, but the problem is that we are already waiting a long time for new high quality NEX lenses. It’s taking a  it too long and big words want make it good.

P.S.: And where is our 50mm f/1.8 for NEX lens? Search here: Amazon, B&H, Adorama, J&R, eBay :(

April 3, 2012
Posted in reviews

New Sony NEX-7 reviews (Fuji main competitor now for sale)

Sony NEX-7_behind the scene from post production on Vimeo.

Quesabesde (Click here for the translation) posted a new NEX-7 review. He easily recommends the camera as long as you are willing to pay a lot of money for top optics like the Zeiss 24mm f/1.8 lens.

Sony NEX-7 in Vegas with the Leica 35 Summilux ASPH and Zeiss 24 1.8 by Steve Huff (Click here).

A pretty “unfair” comparison between a new Canon 5DmarkIII fullframe camera and the APS-C NEX-7 by Mike Kobal (Click here).

By the way, the NEX-7 main competitor the Fuji X PRO 1 is now in Stock at Amazon and back on the top of the most sold mirrorless cameras (Click here to see the ranking). I think there is plenty of room above the NEX-7 for a NEX-9 with advanced new sensor technology. Hope Sony managers are thinking on the same wave like me :)

NEX-7 in Stock status link check: Amazon, B&H, Adorama, J&R, eBay.

April 3, 2012
Posted in news

The lens price increase in USA is real :(

Two months ago our friends over at Photorumors got the news that on April 1st Sony will increase the price on all Sony lenses. Sadly this wasn’t an April joke. And the bad news is that i have been told more price increases will arrive soon in other countries too :(

This is the price change list in USA:

Model Effective 9/1/11 Effective 4/1/12 Price Diff
SAL1635Z $1,899.99 $1,999.99 $100.00
SAL1680Z $849.99 $999.99 $150.00
SAL2470Z $1,799.99 $1,999.99 $200.00
SAL24F20Z $1,299.99 $1,399.99 $100.00
SAL85F14Z $1,499.99 $1,699.99 $200.00
SAL135F18Z $1,599.99 $1,799.99 $200.00
SAL70300G $899.99 $999.99 $100.00
SAL70400G $1,799.99 $1,999.99 $200.00
SAL35F14G $1,399.99 $1,499.99 $100.00
SAL300F28G $6,299.99 $6,999.99 $700.00
SAL100M28 $749.99 $799.99 $50.00
SAL1118 $699.99 $799.99 $100.00
SAL135F28 $1,299.99 $1,399.99 $100.00
SAL14TC $499.99 $549.99 $50.00
SAL16105 $649.99 $699.99 $50.00
SAL1650 $699.99 $799.99 $100.00
SAL16F28 $899.99 $999.99 $100.00
SAL18250 $599.99 $649.99 $50.00
SAL1855/BQ $199.99 $219.99 $20.00
SAL20F28 $649.99 $749.99 $100.00
SAL20TC $499.99 $549.99 $50.00
SAL2875 $799.99 $899.99 $100.00
SAL35F18 $199.99 $219.99 $20.00
SAL50F14 $399.99 $449.99 $50.00
SAL50F18 $149.99 $169.99 $20.00
SAL50M28 $529.99 $599.99 $70.00
SAL85F28 $249.99 $299.99 $50.00
SEL18200 $799.99 $899.99 $100.00
SEL24F18Z $999.99 $1,099.99 $100.00
SEL30M35 $249.99 $279.99 $30.00
no price increase:
SAL18200 $549.99 $549.99 $0.00
SAL1870 $179.99 $179.99 discontinued
SAL30M28 $199.99 $199.99 $0.00
SAL55200/2 $199.99 $199.99 $0.00
SAL70200G $1,999.99 $1,999.99 $0.00
SAL75300 $249.99 $249.99 $0.00
SEL16F28 $249.99 $249.99 $0.00
SEL1855 $299.99 $299.99 $0.00
SEL50F18 $299.99 $299.99 $0.00
SEL55210 $349.99 $349.99 $0.00

Yeah I know, some rumors should never become truth!

April 3, 2012
Posted in news

Official: Sony makes offer for a partnership with Olympus.

The worse financial results and fee scandal forced Olympus to seek for a new partnership. And according to the new Olympus president Sasa Sony (along other) made an official offer (Source Der Spiegel).

My guess is that Sony is interested in the medical business from Olympus, which is very healthy and profitable. What I don’t know if it’s good for Sony to join another new business. Sony is already facing a hard time in many sectors (like for example the TV business).

From a digital camera strategy point of view Sony could force Olympus to jump out of the Micro Four Thirds ship and join the NEX system. I don’t know if that is just a forced speculation or a real plan. Would be good for the NEX system, bad for Panasonic. I think it would be a good new for NEX users havng Olympus on board!

April 3, 2012
Posted in reviews

New Madoka and Hyperprime lenses +16mm conversion lens test.

SonyAlphaLab (Click here) tested the 16mm conversion lenses.


The japanese website DC.watch (Click here) tested the new Madoka 180 degrees lens for NEX. Once clicked on the link scroll down to see the image samples (Click on them to enlarge).

Where is my bike? from Peter Prevec on Vimeo.

New Cine HYperprime 50mm f/0.95 lens test on the NEX-FS100 at Domisljije (Click here) and a rolling review at 3Dkraft (Click here).

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