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BHphoto launched their impressive list WPPI specials and there are many Sony (or thrid party company) deals. Certain specials are valid only by using this unique promo code during checkout: “194517320679478786163“. Click on the box to open the deals page:

German photo market: DSLR sales in RED. Mirrorless sales in Grey (Unit sold in tausend).

The last few years Sony launched an impressive amount of cameras. But something changed lately. The last six months Soy did announce only one new camera, the Sony A7II. No other E-mount or A-mount or RX camera got announced. I guess Sony just like all other companies is now aware that the camera market is shrinking and it’s time to refocus the strategy.

An interesting and extremely detailed analysis of the German market has been posted on MirrorlessRumors. In very short it shows that:
– The DSLR market is shrinking
– Lens sales are dropping too
– Mirrorless system camera market is slowly growing
– Action camera market is booming

It’s not that people is stopping to take pictures..actually quite the opposite! It’s just that the tools used to take pictures and videos are becoming different and more differentiated. People nowadays uses Smartphones, Actioncameras and Wearables too. And most of the times the new tools are very user-friendly (APP support) and made to fulfill very special needs. According to the German GFK organisation the “classic” System Camera market is expected to shrink further in 2015. Sony just like all other companies now have to try to understand what’s needed to attract new buyers with their A and E-mount system.

On Wednesday March 4 at 5-6 am London time Sony will announce all four new FE lenses. You can follow the live blogging here on SAR where I will link to all incoming reviews, tests and preorder options.

And those are the full lens specs and images:

Zeiss FE 35mm f/1.4 lens:
– Focal length: 35mm
– Max. Aperture: f/1.4
– Minimum aperture: f/16
– Filter size: 72mm
– Number of diaphragm blades: 9
– Field of view on APS-C: 52.5mm
– Minimum focus distance: 30 centimeter
– Weight: 630 gram
– 1699 Euro

Sony FE 90mm f/2.8 OSS macro:
– Focal length: 90mm
– Max. Aperture: f/2.8
– APS-C equivalent: 135mm
– Minimum aperture: f/22
– Magnification 1:1
– Filter size: 62mm
– Image stabilization: Yes
– Minimum focusing distance: 28 cm.
– Number of diaphragm blades: 9
– Weight: 602 gram
– Price 1149 Euro

Sony FE 24-240mm OSS lens:
– Focal length: 24-240mm
– Aperture: f/3.5-6.3
– Minimum aperture: f / 22
– Filter size: 72mm
– Number of diaphragm blades: 9
– Focus on APS-C: 36mm to 360mm
– Minimum focus distance: 50centimeter
– Optica Steady Shot
– Weight: 780gram
– Price 999 Euro

Sony FE 28mm f/2.0 lens:
– Focal length: 28mm
– Max Aperture: f/2.0
– Minimum aperture: f / 22
– Filter size: 49mm
– Number of diaphragm blades: 9
– Focus on APS-C: 42mm
– Minimum focus distance: 29centimeter
– Weight: 200gram
– Price 449 Euro
 

This is a guest post by Dierk Topp. Feel free to send me yur articles to be posted on SAR at sonyalpharumors@gmail.com. Thanks!

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You save $250 on the refurbished Zeiss FE 55mm FE lens sold on eBay (Click here). It comes with a 90 day warranty. And there is also a $170 off on the SEL 55-210mm lens sold on eBay (Click here).

Adorama:
Special Sony deal page at Adorama (Click here). Check it out!

Amazon:
1) Save Big on Select Sony RX Series Cameras with a Qualifying Trade-in (Click here).
2) Free Premium Jacket Case with the RX100m3 (Click here).
3) Free case with the A7,A7s,A7r cameras (Click here).
4) Up to $200 off on A5000/A5100/A6000 double lens kits (Click here).

A-mount camera owners can buy some of the Open Box lenses on offer ay KenmoreCamera:
$400 off on the Sony 16-35mm f/2.8 (Click here).
$300 off on the Sony 28-75mm lens (Click here).
$300 off on the Sony 16mm Fisheye (Click here).
$50 off on the DT18-55mm (Click here).
$150 off on the 2x Teleconverter (Click here).