May 24, 2016
Posted in news

Sony expects significant decrease of digital camera sales due the earthquake damage at Kumamoto


Bildschirmfoto 2016-05-24 um 11.11.21

Sony released their forecast report which includes the Kumamoto damage estimation. And we have bad news to report:

  1. Sony estimated the impact from the quake on its image sensor and digital camera operations would total 105 billion yen this business year.
  2. Significant decreases in sales of digital cameras and broadcast- and professional-use products, including sales decrease resulting from a delay in the supply of components due to 2016 Kumamoto earthquake.
  3. In addition, Sony decided to terminate the development and manufacturing of high-functionality camera modules for external sale, the mass production of which was being prepared at the Kumamoto Technology Center, as a result of a reconsideration of the strategy of this business from a long-term perspective. Approximately 30 billion yen in expense is expected to be incurred due to this termination.

While we have no solid info yet…I guess that we can expect many Sony cameras like the rumored A99II or A9 to be announced much later than originally planed. Just like it happened with the A68 North America launch that got delayed by over 2 months.

I als wonder what exactly Sony means that they will “terminate the development and manufacturing of high-functionality camera modules for external sale“. Any idea?

Bildschirmfoto 2016-05-24 um 11.11.44

Bildschirmfoto 2016-05-24 um 11.11.13

Forecast files:
Earnings Release:
Presentation Slides:

via Image Sensor World.

May 24, 2016
Posted in rumors

Sony will soon announce a new action camera


Bildschirmfoto 2016-05-23 um 10.00.29

This is not an Alpha related news but it may be interesting for some of our readers: A source just sent me this:

Also a successor to the market leading FDR-X1000V will be introduced by appropriate partners and into the market. It will feature improved image quality and video resolution and frame rate.
From what I gathered this can mean the IMX318 Sensor will be used:

May 24, 2016
Posted in news

Sony Tidbits…


Cinematic wedding video by Tang Chi with his interview for PXW-FS5 | Sony Professional

Full list of todays Gold Box deals at,, Bhphoto, eBay and
A7RmkII autofocus test (Dario Cannone).
Filmmaking Test: How Format Size Affects Your Focal Length (Explora).
comparison between the RX1RII, A7RII with the 35 2.8 and 35 1.4 (
Review: Sigma MC-11 Adapter (thePhoBlographer).
The RX100M3 in Myanmar (Stockografie).
A68 review at Optyczne.
Commlite CM-ENF-E(1) Firmware Update Demo (Youtube).
Sony a6300 vs Canon 7DII Comparison (Thatcameraguy).

May 23, 2016
Posted in deals

New Veydra 85mm T2.2 Mini Prime Lens for Sony E-Mount on sale for $949



The new Veydra 85mm t/2.2 Sony E-mount Cine lens goes on sale for $949 at BHphoto (Click here).

BestBuy (Click here) listed a lot of new FE Open Box savings. Everything covered with the original 1 year Sony US warranty.


Refurbished RX100m2 superpackage for $379 at Amazon US and eBay US. It does come with 90 day Sony US warranty.

May 23, 2016
Posted in deals

(SR4) New rumors about the Sony launch product event in June


This one is a complex rumor: Different sources told me Sony invited people on special meetings in June. Usually that kind of “invitation” happens when there are new products to be alunched. So far so good. But the complexity comes from the recent unexpected events: It’s yet unclear if after the Komamoto desaster Sony will confirm or reduce or even postpone the launch of the new cameras. As you know just recently the A68 got a 2.5 month release delay. Last year Sony announce the a7rII, RX100m4 and RX100 in June.

Now I don’t know exactly what’s coming in June and what’s coming at Photokina. All I know from trusted sources is that a new A9 camera is one the way and also at least one A-mount camera (at last). But of course there is also a chance to see the new A7III and RX100m5. And highly unlikely to happen….the medium format camera.

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!


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