November 21, 2010
Posted in reviews

Triple lens review at Photozone

Image courtesy:

Photozone released a triple lens review:

1) Sony 30mm f/2.8 DT macro review: “Like most dedicated macro lenses it is extremely sharp straight from f/2.8. Possibly the nicest aspect of the Sony lens is its pricing. At less than 200EUR/US$ it’s really a steal in relation to its capabilities.

2) Sony 50mm f/1.8 DT review: “The Sony 50mm f/1.8 DT ( SAL-50F18 ) is pretty much a no-brainer for Sony APS-C DSLR users. The lens is very sharp even at f/1.8 and the resolution is about as good as it gets around f/5.6.

3) Voigtlander Nokton 50mm f/1.5 Aspherical review (on Sony NEX): “So all-in-all it isn’t really a perfect lens but it’s fairly affordable on the used market.

November 20, 2010
Posted in deals

Lensbaby for NEX now in Stock on eBay

Not all of you may kow that Lensbaby announced new Tilt-shift lenses for Sony at Photokina. Those lenses were first available for US citizens via Amazon (Click here). Now even the rest of the world can get it via Adorama on eBay (Click here). The Lensbaby is actually divided into two parts; the standard Composer optic and a Tilt Transformer, which allows photographers to mount any Nikon lens onto a Sony NEX camera.

Click here: Lensbaby-NEX auctions on eBay

Thanks Tyson!

November 19, 2010
Posted in rumors

(SR4) Sony A850/A900 firmware coming soon…(oh yes Sony Santa Claus does really exist!)

And here I am again with the next A850/A900 firmware rumor. Sony was expected to release that firmware a few months ago but as I learned from my sources Sony had many problems with the “old” minolta software architecture of the A850/A900. I confess that I thought we would never see a new firmware for these cameras. But a few weeks ago I received a new rumor and it looks like the impossible will (finally) become possible. The Sony Santa Claus will make a (well deserved) present for every A850 and A900 owners!

UPDATE: Another source said that “there are 4 updates which will come to A850/900 firmware. Most of them is exposure compensation, AF performance and Release w/lens in menu option..

There are three reasons why Sony releases the firmware:
1) To improve the autofocus performance and to give a big image quality boost! This is a major upgrade (I have been told). I hope this will bring the cameras closer to the Nikon D3X performance.
2) To push the christmas sales.
3) This is also a message to current users that Sony takes care of you and will support and soon expand the fullframe system!

So let’s cross the finger and hope that the firmware will REALLY be announced soon and REALLY bring some major improvement! Thanks Sony!
Stay tuned on SonyAlphaRumors! I hope to get some more details soon…

Check price and availabiltiy of the A850 at:
Amazon, Adorama and BHphoto.

Check price and availabiltiy of the A900 at:
Amazon, Adorama and BHphoto.

November 18, 2010
Posted in reviews

Sony DT 35mm F/1.8 SAM review at Kurtmunger!

Our friend Kurt Munger published the new Sony DT 35mm F/1.8 SAM review: “The little Sony DT 35mm F/1.8 SAM lens turned in a stellar performance.  The good points are; center sharpness is very high, even at F/1.8!  The mid-sections and corners sharpen up almost to match the centers at F/5.6-8, so it would make a great landscape/architecture lens. Color fringing is well controlled overall, and distortion is about average, but has a simple, easy to correct curve.

This is really a must have lens for all Sony APS-C camera owners (it’s not a fullframe lens!).

Click the links below to check price an availability of the lens:
Amazon US, BHphoto, Amazon DE, Amazon FR, Amazon UK.


November 18, 2010
Posted in news

First Sony F3 video sample!!!

compulsion – teaser from Jason Wingrove on Vimeo.

Finally we have the very frist Sony F3 video sample. This is of interest for us Alpha/NEX users becuase the F3 uses the same sensor of the E-mount NXcam. The main difference is the codec. The F3 uses ExmorHD at 34Mbit/s and the NXcam AVCHD at 24Mbit/s.

This is a teaser for a short shot entirely with the Sony PMW-F3. It will form part of Sea Pool.​channels/​seapool A documentary currently in production on the Australian ocean pool culture in Sydney and shot early morning at North Narrabeen on Sydney’s northern beaches.
Lenses were
Zeiss 40mm UltraPrime, Super Speeds, & 135mm prime.
I’ve done a subtle preliminary grade using Red Giant’s Magic Bullet Looks but we can already see the footage has great possibilities in the grade.
For more on the shoot & our experiences with the camera go to and listen to our podcast, Red Centre.​redcentre
The full version can be seen at Sony live events in Australia & NZ very soon, go to​pmwf3 to register. Thanks for dropping by.
Director/Cinematographer: Jason Wingrove
Cinematographer: Tom Gleeson
Talent: Bel Delia
Sound: Mario Pellegrino
Music: Jozef Vilk

Jason Wingrove
Freelance TVC /Film Director, Cinematographer.​wingrove