January 25, 2012
Posted in news

New Olympus share acquisition rumor. New CMOS sensor. One hundred NEX-7 in Sweden.


Sony Japan (Click here) presented the next-generation Back-Illuminated CMOS Image Sensor (See graph on top): “as the pixel section and circuit section are formed as independent chips, a manufacturing process can be adopted, enabling the pixel section to be specialized for higher image quality while the circuit section can be specialized for higher functionality, thus simultaneously achieving higher image quality, superior functionality and a more compact size. In addition, faster signal processing and lower power consumption can also be achieved through the use of leading process for the chip containing the circuits.

The well informed Japanese website Nikkei (Click here) said that Sony will acquire 20-30% of Olympus shares. While Sony’s mail goal is to have a control over Olympus highly profitable medical business this may will influence the camera division too. Only time will tell!

P.S.: A swedish source told me that there will be around 100 units of the Nex-7 body in Stock on the 4th of February (Check Sonystore Sweden). More pre order options: Amazon, B&H, Adorama, J&R, eBay



January 24, 2012
Posted in reviews

Sony NEX-7 moire test and negative impression by RiceHigh.

With all those super positive reviews it’s good to hear a voice of someone that after a first hands-on isn’t really happy with the NEX-7. Read the first impressions by RiceHigh (Click here). Let me know what you think about his critics.

And one of my favorite little blogs 3Dkraft (Click here) toke a close look at the moire effect with the NEX-7. As you know the NEX-7 has a very weak Anti-Aliasing filter so you will notice the moire on fine textures. 3Dkraft made a “pioneering” work by testing the beta version of Lightroom 4. Watch the results on his website!

In Stock status:
Some USA readers sent me emails that their NEX-7 shipment has been delayed (again!). I am really sorry to hear that. All I know is that in February first batch of body only camera will arrive in your stores. Amazon (Click here) isn’t accepting preorders yet so get for Adorama (Click here), BHphoto (Click here) or any other store you like. There are some cameras on eBay (Click here) but price is well over the $200 for the body only. For my European friends, I haven’t found any NEX-7 in Stock :(

January 24, 2012
Posted in rumors

(SR4) Three new NEX cameras coming within the next eight months.

Image on top shows the “OLD” Sony prototypes. Expect a completely new lens roadmap for 2012 :)

The past weeks months Sony changed the product for 2012. So it hasn’t been easy to get reliable info about their camera and lens release. Finally I got a more reliable overview of Sony’s strategy. There will be three new NEX cameras within the next 8 months. Sony will announce the first camera in April, another camera in Summer and another one at Photokina. As I wrote many times what we really need is new lenses rather than new NEX cameras. But the good news here is that at least 5-6 lenses will be announced within 2012. I am right now collecting the specs of every single product.

It’s clear that Sony will push the new NEX camera and lenses but I have been told that you should expect A-mount lenses and SLT cameras too. Soon it will get pretty busy here on SAR :)

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!



January 23, 2012
Posted in deals

Sony A77 and NEX-5n back in Stock (NEX on top of all Amazon rankings).

Hurry: A few A77 bodies are in Stock at Bhphoto (Click here). Alos the A77+16-50mm is in Stock at BHphoto (Click here).

If you want to know why NEX has become so important for Sony just look at the worldwide Amazon rankings.
The NEX-3 is on top of the mirrorless camera rankings in USA (Click here).
The NEX-5n is on top of the mirrorless camera rankings in UK (Click here).
The NEX-5n is on top of the mirrorless camera rankings in Germany (Click here).
The NEX-5n is on top of the mirrorless camera rankings in France (Click here).


January 23, 2012
Posted in news

Sony reinvents the sensor with “RGBW Coding” and “HDR Movie” Functions!

My guess is that to bring some real major image quality jump you have to abandon the classic Bayer sensor design. Fuji has shown us what’s possible by a “simple” re-arrangement of the pixel array. And today Sony (Click here) announced a new sensor technology for small sensors that improves the dynamic range. The past months I posted some Sony patents disclosing a sensor with RGB and White pixels. That new pixel allows to capture images with a much greater dynamic range for both images and videos. Sony plans the mass production of these sensors for compact and phone cameras within summer 2012. And maybe one day the new technology will be used on APS-C and FF sensors too!

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