Zeiss had an official presentation in Japan and the image on top shows their strategy and planned activities (Source: DC.watch). As you can see they don’t think that compact cameras and classic DSLR are growing markets. Smartphones, mirrorless system cameras and the very high end cameras are the growing (or stable) markets. That’s why they want to focus on high quality lens productions for top DSLR and Mirrorless cameras. And they also anticipated a new line for the future. My guess is that this could be the new Full Frame Zeiss lenses for the NEX-FF system 🙂
As I told you months ago the new NEX-9 Full Frame camera is due for mid 2014. And there will be also a couple of primes coming along it. Yep, exciting and expensive 🙂
Zeiss Touit preorder links:
12mm f/2.8 at BHphoto, Adorama and Uniquephoto. In Europe at CameraCenter UK and FotoMundus.
32mm f/1.8 at BHphoto, Adorama and Uniquephoto. In Europe at CameraCenter UK and FotoMundus.