Sony announced a new impressive 200MP sensor for Mobile phones

Sony has announced a new 200MP sensor. Some of this tech might be implemented on future larger sensor too!

Press text:

Sony Semiconductor Solutions Corporation (Sony) today announced the upcoming release of the 1/1.12-type large-format LYTIA 901 mobile image sensor with a high resolution of approximately 200-effective megapixels.*1 This product uses a pixel array format that delivers both high resolution and high sensitivity, further incorporates an image processing circuit utilizing AI technology within the sensor. It achieves high-definition image quality even with high-powered zooming of up to 4x on monocular cameras and offers new experiential value when shooting on mobile cameras.

Main Features


Approximately 200-effective megapixels and Quad-Quad Bayer Coding (QQBC) array deliver both high resolution and high sensitivity

  • The new sensor uses a pixel pitch of 0.7 μm for an approximately 200-effective megapixel resolution on a 1/1.12 large-format sensor. Advances in pixel structure and color filter design increase the saturation signal level, contributing to improved dynamic range.
  • To leverage the high resolution of approximately 200-effective megapixels, the new product employs a Quad-Quad Bayer Coding (QQBC) array in which 16 (4×4) adjacent pixels are clustered with filters of the same color. During normal shooting, the signals of the 16 clustered pixels are processed as a single pixel unit, allowing the camera to maintain high sensitivity even at night and in dim indoor shooting conditions. On the other hand, during zoom shooting, a form of array conversion processing known as remosaicing reverts the clustered pixels to a normal pixel array, to deliver high-resolution imaging.

Equipped with an AI learning-based remosaicing function for high quality imaging while zooming

Array conversion processing (remosaicing), which reverts the QQBC array to a normal pixel array, requires extremely advanced calculation processes. For this product, Sony has developed a new AI learning-based remosaicing for the QQBC array and mounted the processing circuit inside the sensor, for another Sony industry-first.*2 This new technology makes it possible to process high-frequency component signals, which are generally difficult to reproduce, offering superior reproduction of details such as fine patterns and letters. Furthermore,incorporating AI learning-based remosaicing directly in the sensor enables high-speed processing and up to 30 fps high- quality video capture when shooting with up to 4x zoom in 4K resolution.

*2  Among CMOS image sensors for mobile applications. According to Sony research (as of November 27, 2025).

High dynamic range and rich tonal expression enabled by various HDR technologies

  • DCG-HDR and Fine12bit ADC technologies deliver high dynamic range and tonal expressions across the entire zoom range up to 4x
    In addition to Dual Conversion Gain‐HDR (DCG-HDR) technology, which composites data read at different gain settings in a single frame, the new sensor is equipped with Fine12bit ADC (AD converter) technology that improves the quantization bit depth from the conventional 10 bits to 12. These features deliver a high dynamic range and rich tonal expression across the entire zoom range up to 4x.
  • HF-HDR technology delivers over 100 dB*3 high dynamic range performance
    Hybrid Frame-HDR (HF-HDR) is an HDR technology that composites frames captured in short exposures with DCG data on a post-processing application processor. HF-HDR significantly improves the dynamic range compared to conventional HDR technology, delivering performance of over 100 dB.*3 This significantly suppresses highlight blowout in bright areas, as well as blackout in dark areas, delivering images that more closely resemble what the human eye actually sees.*3  Effective in 16-pixel additive mode.

To enhance recognition of the LYTIA product brand, all future products launched under this brand, beginning with “LYTIA 901” will follow the unified naming format “LYTIA (product number).”

November data: Sony ZV line saves the sales in Japan!

BCN tracks roughly 50% of Japan’s retail camera sales. These were the best-selling models in November. Without the ZV lineup Sony would be in trouble :) The only full-frame camera entering the top 10 is the Sony A7C II.

Best selling system cameras:

  1. Canon EOS R10 RF-S18-150 IS STM Lens Kit — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  2. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit ZV-E10M2X(B) — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  3. Canon EOS R50 Double Zoom Kit Black EOSR50BK-WZK — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  4. Canon EOS R50 Double Zoom Kit White EOSR50WH-WZK — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  5. Olympus PEN E-P7 EZ Double Zoom Kit Silver — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  6. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit Black ZV-E10M2K(B) — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  7. Nikon Z50II Double Zoom Kit — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  8. Nikon Z30 Double Zoom Kit Z30WZ — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  9. Olympus PEN E-P7 EZ Double Zoom Kit White — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  10. Sony a6400 Double Zoom Lens Kit Black ILCE-6400Y(B) — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  11. Canon EOS R6 Mark III Body — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  12. Nikon Z5II — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  13. Panasonic Lumix G100D W Kit DC-G100DW-K — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  14. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit Black ZV-E10Y(B) — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  15. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit White ZV-E10M2X(W) — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  16. Fujifilm X-M5 XC15-45mm Lens Kit Silver — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  17. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit Black ZV-E10L(B) — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  18. Sony a7C II Zoom Lens Kit Silver ILCE-7CM2L(S) — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  19. Sony a7C II Zoom Lens Kit Black ILCE-7CM2L(B) — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  20. Canon EOS R50 RF-S 18-45 IS STM Lens Kit Black — BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton

Best selling compact cameras:

  1. Kodak PIXPRO C1 (BN) – BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  2. Kodak PIXPRO WPZ2 – BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  3. Panasonic LUMIX TZ99 (White) – BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  4. Canon IXY 650M (Silver) – BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  5. OM SYSTEM Tough TG-7 (Red) – BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  6. Kodak PIXPRO FZ55 (Red) – BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  7. Pentax WG-1000 Gray – BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  8. OM SYSTEM Tough TG-7 (Black) – same links as item #5
  9. Canon IXY 650M (Black) – same link structure as item #4
  10. Escura InstantSnap White – BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  11. Kodak PIXPRO FZ55 (Black) – identical to FZ55 Red above
  12. Fujifilm Instax mini Evo Black – BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  13. Panasonic LUMIX TZ99 (Black) – same as item #3
  14. Fujifilm Instax mini Evo Brown – same as item #12
  15. Kodak PIXPRO C1 (Black) – same as item #1
  16. Canon PowerShot SX740HS (Silver) – BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  17. Fujifilm Instax mini Evo Gentle Rose – same instax link
  18. Kenko KC-AF11 BK – BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton
  19. Canon PowerShot SX740HS (Black) – same as #16
  20. Kodak PIXPRO FZ45 (Black) – BHphoto, Amazon, Adorama, Fotokoch, Foto Erhardt, Calumet, Clifton

The absence of RX compact cameras is a surprise!

Hurry up! The Sony A7V is now available for preorder on Amazon, with delivery guaranteed before Christmas!

After a full week the Sony A7V is finally available for preorder on Amazon (click here). The good news: It says “Arrives before Christmas” :)

Sony A7V preorders:
In USA at at BHphoto, Amazon, Adorama, Henrys.
In EU at  Fotokoch, FotoErhardt, Calumet, Foto Köster, WexUK, Clifton, Park UK, Fnac FR.
In Australia at: Camera Pro, Sony Australia.

One more thing: The Sony A7V is a Dynamic Range monster!

PetaPixel digged into the results and reports:

Bill Claff notes in his charts, the a7 V’s RAW files include some baked-in noise reduction, which Sony also applies to RAWs captured by its global-shutter-equipped a9 III. While that camera had fairly pronounced image quality tradeoffs to achieve its groundbreaking performance, the a7 V doesn’t seem to pay a similar price. The baked-in noise reduction is essentially indiscernible in practical applications, and nothing about the camera’s RAW images raised our hackles during testing.

Sony, like all companies, keeps sensor technology advancements very close to the vest. We will do our best to wrestle some more information out of Sony about how the a7 V achieves its exceptional dynamic range performance, but for now, we know it has at least something to do with baked-in noise reduction, and it may go even further than that. We also know something else of significance for photographers: One way or another, the Sony a7 V’s new partially stacked 33-megapixel image sensor captures excellent images with unprecedented dynamic range.

Sony A7V impresses — Bill Claff reports a 1-stop dynamic-range boost compared to the A7IV and even rivals medium format cameras!

Sony A7V preorders:
In USA at at BHphoto, Amazon, Adorama, Henrys.
In EU at  Fotokoch, FotoErhardt, Calumet, Foto Köster, WexUK, Clifton, Park UK, Fnac FR.
In Australia at: Camera Pro, Sony Australia.

The hype is real! Bill Claff of PhotonsToPhotos has measured the dynamic range of the new Sony A7V, confirming a full 1-stop improvement over the previous A7IV between ISO 50 and 400:

It clearly beats the other two cameras with partially stacked sensors (Nikon Z6III and Lumix S1II) and even outperforms the 61MP Sony A7rV:

Bill Claff has not tested the Canon R6III yet so just for fun I checked how close the new Sony A7V comes to the best in class cameras from the medium format world:

At ISO 100 to 400 the Sony A7V even stays slightly ahead of the FujiFilm GFX100II and beats the heck out of the Hasselblad X2DII.

This makes the new Sony A7V the best-value photo camera on the market! I am totally impressed!

Sony A7V preorders:
In USA at at BHphoto, Amazon, Adorama, Henrys.
In EU at  Fotokoch, FotoErhardt, Calumet, Foto Köster, WexUK, Clifton, Park UK, Fnac FR.
In Australia at: Camera Pro, Sony Australia.

Technical note:

Yes — what you are seeing on the chart is still real-world usable dynamic range, regardless of whether the camera reaches it through:

  • pure analog sensor performance (solid dots), or

  • digital scaling / noise reduction (triangles or diamonds).

From a photographer’s perspective, dynamic range is dynamic range — if the RAW file gives you more usable shadow detail and less noise, then the camera truly performs better, even if part of the gain comes from clever digital processing.

New Sony A1 firmware update and new ZV-E10II 120fps support

Good new for Sony A1 owners as they just got a massive firmware update!

Benefits and Improvements

  • Adapts the display layout of shooting information for both horizontal and vertical viewing
  • Adds the Spot: XL and Spot: XS options to the Spot section of the Focus Area menu
  • Adds the Custom 1, Custom 2, and Custom 3 options to the Custom section of the Focus Area menu
  • Adds the Tracking: Spot XL, Tracking: Spot XS, Tracking: Custom 1, Tracking: Custom 2, and Tracking: Custom 3 options to the Tracking section of the Focus Area menu
  • Allows simultaneous deletion and rating of images stored on both memory card slot 1 and slot 2
  • Allows the display of folder and file names during playback
  • Allows you to cancel the scheduled transfer of selected images during FTP transfer
  • Adds support for the following Transfer & Tagging settings:
    • A setting to automatically schedule FTP transfer of protected still images from FTP Import
    • A setting to automatically schedule FTP transfer of protected still images and videos from FTP Upload Preset
    • A setting to automatically protect still images transferred via FTP from FTP Upload Preset
      • The latest version of the Transfer & Tagging app is necessary.
      • The Transfer & Tagging setting may not be available in some countries or regions.
  • Supports the following Monitor & Control app functions:
    • Focus map display
    • IRIS operation bar display
      • The latest version of the Monitor & Control app is necessary.
      • The Monitor & Control app may not be available in some countries or regions.
  • Supports the Write Digital Signature function for movies as part of Sony’s Camera Authenticity Solution
    • The timing for the provision of licenses (paid) to customers other than certain media outlets is yet to be determined.
    • Services may not be available in some countries or regions. For more information, please visit the Authenticity Catalog Page.
  • Supports Scan and Tag, Photo Cropping, and Volume Photography Commands under the Volume Photography License
    • Installation of a paid license is required for use.
    • Services may not be available in some countries or regions.
  • No longer supports the Security (IPsec) functionality. Please enable and use Access Authen. for enhanced protection and security
  • No longer supports WPA and WEP functionalities. You will no longer be able to select WPA or WEP when connecting to Wi-Fi. Please use the more secure WPA2 or WPA3 security setting moving forward
  • Fixes an issue where continuous shooting may not resume for 1 to 2 seconds after the end of a continuous shooting session
  • Fixes an issue where the multi-selector on the vertical grip may not function correctly
  • Improves the operational stability of the camera

Note: Please refer to the Help Guide for details on all updated functions.

Sony is now also offering a paid upgrade license for the Sony ZV-E10II. This is their press text:

Upgrade your creative potential with 4K 120p*1 recording now available for the ZV-E10 II.

The camera enables in-body 4K capture at up to 120 fps, delivering exceptionally smooth slow-motion imagery up to 5x at QFHD resolution*2 with full autofocus performance. This opens the door to richer visual expression, whether you’re shooting fast action, expressive motion, or cinematic detail. For even greater slow-motion flexibility, the XAVC S format allows recording at 240 fps (24p recording), enabling up to 10x slow motion in Full HD*3. Perfect for capturing dynamic sports, artistic motion, and action scenes from fresh, dramatic perspectives.

*1 Requires downloading and installing a free license key from Sony’s camera upgrade website. Availability varies by country or region. QFHD (3840 × 2160) recording is captured with approximately 38% image crop. Details: https://creatorscloud.sony.net/camera…

*2 Requires post-production editing and S&Q mode recording.

*3 Requires downloading and installing a free license key from Sony’s camera upgrade website. Availability varies by country or region. Effective sensor readout is approximately 1396 × 788 pixels.