Sony released the full Q2 financal statements. The company as a whole is doing great but in the Imaging market they report a decrease in sales. Sony writes:

In the imaging market, demand has slowed in two regions: China, where government subsidies that lasted through Q1 FY25 significantly declined, and the U.S., primarily due to the impact of additional tariffs. However, this decrease in demand is essentially in line with our previous forecast, and global demand remains solid, primarily because of demand in Asia.
There are no major changes to the demand outlook for the year-end sales season and 2H FY25, and we intend to continue controlling costs and inventory.

Nothing to worry about — this dip was fully expected. Let’s just hope the new U.S.–China tariff agreement will help smooth things out in 2026.

On youtube you can now find a ton of AI generated videos repeating the videos I post on my REAL Youtube channel. And in their fake world this is the the Sony A7V  cooling fan :)

Benefits and Improvements

• Fixes an issue where the battery level warning or “Battery exhausted.” message may still appear even after charging
• Fixes an issue where the camera may fail to power on after turning the power OFF during a USB streaming connection
• Improves the operational stability of the camera

Venus Optics is about to announced this new Laowa 35mm f/2.8 Til Shift E-mount lens. A partner for the current 55mm f/2.8 TS lens.

Til November 16 you save up to 10% on a ton of second hand gear sold by Calumet Photo Germany (Click here).

The large Japanese store Yodobashi shared the October Bestseller list:

1. Nikon Zf Body – BHphoto, Amazon, Adorama
2. Hasselblad X2D II 100C Body – BHphoto, Amazon, Adorama
3. Sony α7C II Zoom Lens Kit – BHphoto, Amazon, Adorama
4. Fujifilm X-M5 XC15-45mm Lens Kit – BHphoto, Amazon, Adorama
5. Sony α7C II Body – BHphoto, Amazon, Adorama
6. Nikon Z50II Double Zoom Kit – BHphoto, Amazon, Adorama
7. Canon EOS R50 Double Zoom Kit – BHphoto, Amazon, Adorama
8. Sony ZV-E10 II Double Zoom Kit – BHphoto, Amazon, Adorama
9. Nikon Z5II Body – BHphoto, Amazon, Adorama
10. Canon EOS R5 Mark II Body – BHphoto, Amazon, Adorama

Lenses:

1. Nikon NIKKOR Z 24-70mm f/2.8 S II – BHphoto, Amazon, Adorama
2. Nikon NIKKOR Z 24-120mm f/4 S – BHphoto, Amazon, Adorama
3. Sony FE 24-70mm f/2.8 GM II – BHphoto, Amazon, Adorama
4. Sony FE 70-200mm f/2.8 GM OSS II – BHphoto, Amazon, Adorama
5. Canon RF 100-400mm f/5.6-8 IS USM – BHphoto, Amazon, Adorama
6. Sigma 20-200mm f/3.5-6.3 DG Contemporary (E-mount) – BHphoto, Amazon, Adorama
7. Canon RF 100-500mm f/4.5-7.1 L IS USM – BHphoto, Amazon, Adorama
8. Nikon NIKKOR Z DX 16-50mm f/2.8 VR – BHphoto, Amazon, Adorama
9. Hasselblad XCD 2.5/55V – BHphoto, Amazon, Adorama
10. Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD (RF mount) – BHphoto, Amazon, Adorama

You can get it now for $103 at BHphoto. It is compact on-camera TTL mini flash designed for everyday shooting.

Features:

• Tilt head for bounce lighting
• Detachable body with the X5 magnetic base
• One IT32 body can pair with different X5 bases for cross-brand camera compatibility
• Small, fast to deploy, and travel-friendly