Sony launches world’s fastest smart Multifunction USB Hub and new SF-M tough card series!

Sony has just announced the  world’s fastest smart Multifunction USB Hub and new SF-M tough ccard series. Press text:

Sony launches world’s fastest smart Multifunction USB Hub with UHS-II SD/microSD reader for efficient workflow

Sony continues to make ultra-high-speed, reliable and efficient workflow a reality for professionals, with the introduction of the MRW-S3 – the world’s fastest UHS-II SD/microSD card reader and USB Hub with USB 3.1 Gen 2 and up to 100W USB Power Delivery (USB PD) and HDMI output capability support.

Sony also launches an addition to its TOUGH SD card range with the introduction of the TOUGH SF-M series.

Power through your projects

Professional photographers, videographers and creators no longer need to worry about carrying numerous adapters to utilise their various pieces of kit or fret about using up ports on their latest PCs with USB Type-C TM ports. The MRW-S3 is a one-stop solution for fast and reliable data transfer in the form of a handy USB Hub.

The world’s fastest[1] UHS-II SD and microSD card reader handles everything from high-resolution RAW image files to 4K videos. It also allows the user to maximise their creativity with more time to spend on retouching and editing content.

The MRW-S3 is also the fastest USB Hub supporting USB 3.1 Gen 2 and provides ultra high-speed data transfer of up to 1000MB/s.This brings out the full speed of each USB device so that professionals can make the most of their high-speed external SSDs like Sony’s SL-M and SL-C TOUGH specification series.

In addition, the MRW-S3 can receive up to 100W USB Power Delivery (USB PD)[2] to ensure stable and reliable connections with USB devices. Users can be notified by the USB power level indicators if each port is ready to be connected at max power supply levels, eliminating worries of sudden disconnection due to poor power management.

Simplify your work life

The MRW-S3 has a HDMI output with 4K 30fps capabilities, to connect to external monitors without the hassle of carrying extra adaptors or sacrificing limited ports on your PC[3].

The powerful USB Hub has a durable aluminium body with a wave surface to prevent scratches, while the grip makes handling easier than ever, especially when connecting and disconnecting devices. The MRW-S3 weighs a mere 95g and comes with a detachable USB-C to USB-C cable for connecting to the host PC and helps prevent cable damage. This cable also can be used for connecting to USB 3.1 Gen 2 devices or to a USB PD AC adapter up to 100W, thanks to its embedded eMarker.

More than TOUGH enough

The SF-M TOUGH specification SD card is the world’s toughest UHS-II SD card that is shockproof and has the highest-grade waterproof and dustproof levels. Even in extreme shooting conditions, your work is protected so you can focus on the job in hand.

With ultra-high-speed data transfer of up to 277MB/s read speed and 150MB/s write speed, both photographers and videographers can enjoy the speed benefits of the SF-M TOUGH SD cards, whether shooting high megapixel RAW photographs or recording 4K video. When used with the MRW-S3 USB Hub, backups are swift and buffer times reduced, resulting in a highly optimised workflow.

Also, the new conventional UHS-II SD card “SF-E” series follows to provide users with a wider range of choice. It has fast transfer speeds of up to 270MB/s read and 120MB/s[4] write.

Both the SF-M TOUGH specification SD card and SF-E series include file rescue software[5] to recover accidentally deleted data and photos.

Both series will be available in 64GB, 128GB and 256GB capacities.

The MRW-S3, SF-M series and SF-E series will be available from Autumn 2019.

For product specifications, please visit: https://www.sony.net/mrws3/

– Ends –

[1]Based on Sony investigation as of July 2019

[2]From USB PD supporting AC adaptors. Recommended to use 35W or higher USB PD AC adapter

[3]Providing the host PC can support DisplayPort output from USB Type-C port.

[4]Write speed of 64GB model is up to 70MB/s.

[5]MacOS and Windows supported

New Sigma 35mm f/1.2, 14-24mm and 45mm f/2.8 announced!

Sigma FE lenses:
Sigma 35mm f/1.2 FE at Adorama, BHphoto, FocusCamera, Henrys. In EU at ParkUK, WexUK.
Sigma 14-24mm f/2.8 FE at Adorama, BHphoto, FocusCamera, Henrys. In EU at ParkUK, WexUK.
Sigma 45mm f/2.8 FE at Adorama, BHphoto, FocusCamera, Henrys. In EU at ParkUK, WexUK.

Press text:
35mm press text on SAR and product page on Sigma Global. Full size images samples on Wetransfer.
14-24mm press text on SAR and product page on Sigma Global.
45mm press text on SAR and product page on Sigma Global.

Press coverage:
Press text on Explora. 35mm first impressions by Yoshino Adachi. 14-24mm FE first impressions by Takumi Hayato. 45mm first impressions by Hiroshi Haraguchi.

First Real world images of the new Sigma FE lenses on the Sony A7rIII:

via Fujiacamera via Bicsyasin

35mm f/1.2 FE graphs:

14-24mm f/2.8 FE graphs:

45mm f/2.8 FE graphs:

Videos:

https://www.youtube.com/watch?v=ZP_evCSEVcg?SAR

Poll:

Which new Sigma lens will you buy?

View Results

Loading ... Loading ...

Something cool:
Sigma also announced the world’s smallest Full Frame system camera! More info on MirrorlessRumors.

Press text: SIGMA 35mm F1.2 DG DN

Preorders:
Sigma 35mm f/1.2 FE at Adorama, BHphoto. In EU at ParkUK, WexUK.
Sigma 14-24mm f/2.8 FE at Adorama, BHphoto. In EU at ParkUK, WexUK.
Sigma 45mm f/2.8 FE at Adorama, BHphoto. In EU at ParkUK, WexUK.

Press text:

SIGMA 35mm F1.2 DG DN

Take your mirrorless to the next level

Benefit from the finest performance that the SIGMA’s first F1.2 large aperture prime delivers

  1. Newly developed high-performance lens series for full-frame mirrorless cameras
  2. SIGMA’s First F1.2 maximum aperture, large-diameter prime lens
  3. High operability that supports various shooting situations in both still and video
  4. Substantial functions enable user confidence, even in tough environments

Launch: July, 2019
Case, Petal Type Hood with Lock (LH878-02) supplied
Available AF mount: L-Mount, Sony E-mount

Note: The L-Mount Trademark is a registered Trademark of Leica Camera AG.

Appearance and specifications are subject to change without notice.

Bringing the “pursuit of ultimate image quality” to the next level with an F1.2 Art line lens for mirrorless cameras

First wide-angle AF lens with F1.2 maximum aperture for the full-frame Sony E-mount and L-Mount system. This lens enables a creation of artwork with astounding resolution and large bokeh effects, such as portraits that make use of a shallow depth of field. It brings the development concept of the Art line “pursuit of ultimate image quality” to the next level. While utilizing optical correction function inside the camera, aberrations that are difficult to post-process are thoroughly corrected thanks to the optical design and it thereby enhances resolution.

About Product Name: Product name includes “DG” when the lens is designed to deliver the ultimate in performance on cameras with full-frame sensors, and “DN” when the lens design is optimized for mirrorless cameras with the short flange focal length.

Key features

  1. Newly developed high-performance lens series for full-frame mirrorless cameras

With mirrorless cameras emerging at an accelerated pace, expectations towards lenses suited for high-performance full-frame mirrorless cameras are growing. Unfortunately, many photographers may feel that they have little choices for mirrorless lens systems in terms of performance, size, extensive lineup, and due to the burden of having to use multiple systems. SIGMA has thus developed and proposes this new full-frame mirrorless lens series as the optimal solution to this challenge.

SIGMA will develop interchangeable lenses with unprecedented specifications and performance by designs that benefit from the short flange focal length feature of mirrorless cameras while retaining the concepts of “Contemporary,” “Art,” and “Sports.” We will announce three models as the first lenses from this series.

  • 45mm F2.8 DG DN | Contemporary

Compact size is realized while maintaining high image quality and is compatible with full-frame mirrorless cameras. This prime lens refines the concept of the Contemporary line.

  • 35mm F1.2 DG DN | Art

The world’s first* 35mm F1.2 as L-Mount and Sony E-mount lens for full-frame mirrorless system. The high image quality of the Art line that pursues ultimate performance is realized by F1.2 maximum aperture.

* As an autofocus lens

  • 14-24mm F2.8 DG DN | Art
  1. Large-diameter, ultra-wide-angle zoom lens for full-frame mirrorless cameras.

While pursuing the ultimate image quality of the Art line, the size is reduced thanks to the exclusive design for mirrorless cameras.

  1. SIGMA’s First F1.2 maximum aperture, large-diameter prime lens

The “Art line in the age of mirrorless cameras” pursues ultimate performance as a large-diameter lens with a focal length of 35mm and also achieves a maximum aperture of F1.2. Three SLD glass elements and three aspherical lenses including a double-sided aspherical lens are optimally arranged in a lens construction of 17 elements in 12 groups. In addition to the optical design that makes use of the characteristic of the short flange focal length, it effectively takes advantage of the correction function inside the camera to correct distortion and peripheral illumination. Various aberrations that are difficult to correct by post-processing, such as sagittal coma flare, are thoroughly corrected by the compilation of the optical design technologies that SIGMA has cultivated, achieving an overwhelming resolution that can resolve over 50 million pixels.

  1. High operability that supports various shooting situations in both still and video

In autofocus photography, comfortable shooting for a F1.2 large-diameter lens is achieved by the large Hyper Sonic Motor (HSM) that gets desired torque required to drive the focus lens group. In manual focus photography, the focus ring driven by the focus-by-wire system with the optimized torque setting responds to fine operations of the photographer. The aperture ring is also mounted with a de-click function for removing clicks, enabling seamless operations that are especially useful during video shooting.

  1. Substantial functions enable user confidence, even in tough environments

The AFL button which can be assigned with various functions widens the range of operations available on the lens. Furthermore, the lens features a dust- and splash-proof structure, along with a water- and oil-repellent coating on the frontmost surface of the lens, which further supports shooting in various environments.

Other features

  • Full-time manual mode
  • Hood with lock
  • Available Mount Conversion Service
  • Designed to minimize flare and ghosting
  • Evaluation with SIGMA’s own MTF measuring system: A1
  • 11-blade rounded diaphragm
  • High-precision, rugged brass bayonet mount
  • “Made in Japan” craftsmanship

For more information about the SIGMA GLOBAL VISION lineup of fine products, please visit the official SIGMA global website:

SIGMA GLOBAL VISION: https://www.sigma-global.com/en/lenses/

Specifications

All figures calculated for L-Mount

Lens Construction: 17 elements in 12 groups|Angle of view (35mm): 63.4°|

Number of diaphragm blades: 11 (rounded diaphragm)|Minimum aperture: F16|

Minimum focusing distance: 30cm / 11.8in.|Maximum magnification ratio: 1:5.1|Filter size: φ82mm|Dimensions (diameter × length): φ87.8mm×136.2mm / φ3.5in. × 5.4in.|Weight: 1,090g / 38.4oz.

[Contact]

For further information, please contact your local authorized SIGMA Service Station listed in the link: http://www.sigma-global.com/en/about/world-network/

[Product information]

SIGMA GLOBAL VISION : http://www.sigma-global.com

Product information: https://www.sigma-global.com/en/lenses/cas/product/art/a019_35_12/

Press text: SIGMA 14-24mm F2.8 DG DN

Preorders:
Sigma 35mm f/1.2 FE at Adorama, BHphoto. In EU at ParkUK, WexUK.
Sigma 14-24mm f/2.8 FE at Adorama, BHphoto. In EU at ParkUK, WexUK.
Sigma 45mm f/2.8 FE at Adorama, BHphoto. In EU at ParkUK, WexUK.

Press text:

A | Art

SIGMA 14-24mm F2.8 DG DN

Astonishing starry skies at hand ―A wide-angle zoom with remarkable resolution that is perfect for full-frame mirrorless cameras

  1. Newly developed high-performance lens series for full-frame mirrorless cameras
  2. High-resolution image quality developed with exclusive low dispersion glass elements and NPC (Nano Porous Coating)
  3. Substantial functions enable user confidence, even in tough environments
  4. Rear filter holder as a standard accessory

Launch: August, 2019
Case, Cover Lens Cap (LC850-01) supplied
Available AF mount: L-Mount, Sony E-mount

Note: The L-Mount Trademark is a registered Trademark of Leica Camera AG. Appearance and specifications are subject to change without notice.

Ultimate large-diameter, wide-angle zoom lens optimized for full-frame mirrorless cameras -“The definitive lens for astrophotography” with astonishing resolution.

Many photographers like to use low sensitivity shooting to minimize noise as much as they can. Particularly in the photography of starry skies, bright wide-angle lenses are often selected because they can efficiently collect weak light. The 14-24mm F2.8 DG DN | Art has been developed as the ultimate large-diameter, wide-angle zoom lens by optimizing the standard specifications for photographing starry skies for full-frame mirrorless cameras. The uniform rendering performance and outstanding resolution to the edge of the frame make it the “definitive lens for astrophotography.” By utilizing the characteristics of the short flange focal length, this new-generation large-diameter zoom lens combines both compact body and unprecedented high-resolution image quality.

About Product Name: Product name includes “DG” when the lens is designed to deliver the ultimate in performance on cameras with full-frame sensors, and “DN” when the lens design is optimized for mirrorless cameras with the short flange focal length.

Key features

  1. Newly developed high-performance lens series for full-frame mirrorless cameras With mirrorless cameras emerging at an accelerated pace, expectations towards lenses suited for high-performance full-frame mirrorless cameras are growing. Unfortunately, many photographers may feel that they have little choices for mirrorless lens systems in terms of performance, size, extensive lineup, and due to the burden of having to use multiple systems. SIGMA has thus developed and proposes this new full-frame mirrorless lens series as the optimal solution to this challenge.SIGMA will develop interchangeable lenses with unprecedented specifications and performance by designs that benefit from the short flange focal length feature of mirrorless cameras while retaining the concepts of “Contemporary,” “Art,” and “Sports.” We will announce three models as the first lenses from this series.• 45mm F2.8 DG DN | Contemporary
    Compact size is realized while maintaining high image quality and is compatible with full-frame mirrorless cameras. This prime lens refines the concept of the Contemporary line.

    • 35mm F1.2 DG DN | Art
    The world’s first* 35mm F1.2 as L-Mount and Sony E-mount lens for full-frame mirrorless system. The high image quality of the Art line that pursues ultimate performance is realized by F1.2 maximum aperture.
    * As an autofocus lens

    • 14-24mm F2.8 DG DN | Art
    Large-diameter, ultra-wide-angle zoom lens for full-frame mirrorless cameras. While pursuing the ultimate image quality of the Art line, the size is reduced thanks to the exclusive design for mirrorless cameras.

  2. High-resolution image quality developed with exclusive low dispersion glass elements and NPC (Nano Porous Coating)One FLD glass and five SLD glass elements are appropriately arranged to suppress chromatic aberration to the edge of the frame. Three aspherical lenses, including a large-diameter aspherical lens at the foremost surface, are used to effectively minimize coma flare, etc., thereby achieving mind-blowing resolution. The super multi-layer coating is combined with a newly developed NPC (Nano Porous Coating)*. The lens has been designed to be less susceptible to strong incident light such as backlight.* SIGMA’s new unique coating technology “NPC (Nano Porous Coating)” incorporates porous silica as the coating material. The porous silica layer has nano-sized holes with air inside. Having holes of this size enables a large reduction in the refractive index, allowing the reflectance to be lowered more than conventional anti-reflective coatings. As a result, reflected light causing flares and ghosting is sharply reduced, achieving clear image quality.

     

  3. Substantial functions enable user confidence, even in tough environments Incorporating a stepping motor enables the high speed, quiet AF drive. Shooting is comfortable even in target AF such as Face/Eye Detection AF and during video shooting. The AFL button which can be assigned with various functions widens the range of operations available on the lens. Furthermore, the lens features a dust- and splash-proof structure, along with a water- and oil-repellent coating on the frontmost surface of the lens, which further supports shooting in various environments.
  4. Rear filter holder as a standard accessory The lens comes with a rear filter holder equipped with a fall prevention lock for attaching sheet type rear filters for shooting starry skies.

Other features

  • Full-time manual mode
  • Available Mount Conversion Service
  • Designed to minimize flare and ghosting
  • Evaluation with SIGMA’s own MTF measuring system: A1
  • 11-blade rounded diaphragm
  • High-precision, rugged brass bayonet mount
  • “Made in Japan” craftsmanship

For more information about the SIGMA GLOBAL VISION lineup of fine products, please visit the official SIGMA global website:
SIGMA GLOBAL VISION: https://www.sigma-global.com/en/lenses/

Specifications

All figures calculated for L-Mount

Lens Construction: 18 elements in 13 groups|Angle of view (35mm): 114.2°-84.1°|
Number of diaphragm blades: 11 (rounded diaphragm)|Minimum aperture: F22| Minimum focusing distance: 28cm / 11.0in.|Maximum magnification ratio: 1:7.3
Dimensions (diameter × length): φ85.0mm×131.0mm / φ3.3in. × 5.2in.|Weight: 795g / 28.0oz.

[Contact] For further information, please contact your local authorized SIGMA Service Station listed in the link: http://www.sigma-global.com/en/about/world-network/

[Product information] SIGMA GLOBAL VISION : http://www.sigma-global.com
Product information: https://www.sigma-global.com/en/lenses/cas/product/art/a019_14_24_28/

Press text: Contemporary SIGMA 45mm F2.8 DG DN

Preorders:
Sigma 35mm f/1.2 FE at Adorama, BHphoto. In EU at ParkUK, WexUK.
Sigma 14-24mm f/2.8 FE at Adorama, BHphoto. In EU at ParkUK, WexUK.
Sigma 45mm f/2.8 FE at Adorama, BHphoto. In EU at ParkUK, WexUK.

Press text:

C | Contemporary

SIGMA 45mm F2.8 DG DN

An enjoyable prime lens your camera can hardly part with

Admirably balanced performance and size for full-frame mirrorless cameras from our Contemporary line

  1. Newly developed high-performance lens series for full-frame mirrorless cameras
  2. Beautiful bokeh and rendering that can be enjoyed in every scene
  3. High-speed and highly accurate AF enabled by the stepping motor
  4. High build quality and outstanding operabilitySAR

Launch: July, 2019
Case, Lens Hood (LH577-01) supplied
Available AF mount: L-Mount, Sony E-mount

Note: The L-Mount Trademark is a registered Trademark of Leica Camera AG.

Appearance and specifications are subject to change without notice.

Embody the Contemporary line’s concept of “Pursuing optimum balance”

Achieve the best balance of a lens suited for everyday use

Designed for combination with relatively small full-frame mirrorless cameras, this standard lens pursues easy operability as a regular prime lens by balancing its easy-to-carry size and high optical performance, thereby embodying the Contemporary line’s development concept of “pursuing optimum balance,” and becoming the perfect first lens in the lineup dedicated for full-frame mirrorless cameras.

About Product Name: Product name includes “DG” when the lens is designed to deliver the ultimate in performance on cameras with full-frame sensors, and “DN” when the lens design is optimized for mirrorless cameras with the short flange focal length.

Key features

  1. Newly developed high-performance lens series for full-frame mirrorless cameras

With mirrorless cameras emerging at an accelerated pace, expectations towards lenses suited for high-performance full-frame mirrorless cameras are growing. Unfortunately, many photographers may feel that they have little choices for mirrorless lens systems in terms of performance, size, extensive lineup, and due to the burden of having to use multiple systems. SIGMA has thus developed and proposes this new full-frame mirrorless lens series as the optimal solution to this challenge.

SIGMA will develop interchangeable lenses with unprecedented specifications and performance by designs that benefit from the short flange focal length feature of mirrorless cameras while retaining the concepts of “Contemporary,” “Art,” and “Sports.” We will announce three models as the first lenses from this series.

  • 45mm F2.8 DG DN | Contemporary

Compact size is realized while maintaining high image quality and is compatible with full-frame mirrorless cameras. This prime lens refines the concept of the Contemporary line.

  • 35mm F1.2 DG DN | Art

The world’s first* 35mm F1.2 as L-Mount and Sony E-mount lens for full-frame mirrorless system. The high image quality of the Art line that pursues ultimate performance is realized by F1.2 maximum aperture.

* As an autofocus lens

  • 14-24mm F2.8 DG DN | Art

Large-diameter, ultra-wide-angle zoom lens for full-frame mirrorless cameras.

While pursuing the ultimate image quality of the Art line, the size is reduced thanks to the exclusive design for mirrorless cameras.

  1. Beautiful bokeh and rendering that can be enjoyed in every scene

With the SIGMA 45mm F2.8 DG DN | Contemporary, bokeh expressions are especially featured. Spherical aberration has been controlled to ensure not only the large bokeh in the front and rear of the subject but also the rear bokeh near the area in focus create a gradient to a soft blur. This lens softens the periphery of blurred images suppressing the double-line bokeh etc. and enhances the three-dimensional impression of the subject with the smooth expressions in the foreground and the background. In addition, its minimum focusing distance of 24cm makes it possible to enjoy shooting snapshots and tabletop photos taking advantage of the angle of view. The design gives consideration to vignetting to achieve beautiful round bokeh and subdue swirly bokeh in the whole bokeh effects.

While this lens produces smooth bokeh effects of which one could say as “classical expression” when the aperture is wide open, it also realizes modern sharp rendering when it is stopped down. It is reassuring to hold this lens as the regular lens for everyday use.

  1. High-speed and highly accurate AF enabled by the stepping motor
    The lens is capable of smooth, quiet and high-speed AF made possible by a stepping motor, as well as supports Face/Eye Detection AF and video AF. The design gives consideration to MF operations, and a ring of appropriate torque provides good operability.
  2. High build quality and outstanding operability

Because this lens is intended for everyday use, particular attention has been given to build quality and operability. The bayonet hood feels comfortable when removing and attaching, and the lens barrel incorporating metal material as the main part achieves improved durability. Furthermore, thanks to the aperture ring with the right click feeling, comfortable operability during various shooting styles is ensured.

Other features

  • Mount with dust- and splash-proof structure
  • Full-time manual mode
  • Available Mount Conversion Service
  • Designed to minimize flare and ghosting
  • Evaluation with SIGMA’s own MTF measuring system: A1
  • 7-blade rounded diaphragm
  • High-precision, rugged brass bayonet mount
  • “Made in Japan” craftsmanship

For more information about the SIGMA GLOBAL VISION lineup of fine products, please visit the official SIGMA global website:

SIGMA GLOBAL VISION: https://www.sigma-global.com/en/lenses/

Specifications

All figures calculated for L-Mount

Lens Construction: 8 elements in 7 groups|Angle of view (35mm): 51.3°|

Number of diaphragm blades: 7 (rounded diaphragm)|Minimum aperture: F22|

Minimum focusing distance: 24cm / 9.4in.|Maximum magnification ratio: 1:4|Filter size: φ55mm|Dimensions (diameter × length): φ64.0mm×46.2mm / φ2.5in. × 1.8in.|Weight: 215g / 7.5oz.

[Contact]

For further information, please contact your local authorized SIGMA Service Station listed in the link: http://www.sigma-global.com/en/about/world-network/

[Product information]

SIGMA GLOBAL VISION : http://www.sigma-global.com

Product information: https://www.sigma-global.com/en/lenses/cas/product/contemporary/c019_45_28/

Live coverage from the Sigma Tokyo announcement

Check out the Dpreview Twitter account for live updates! Official presss text and preorders will be online at 9am London time!

Preorders:
Sigma 35mm f/1.2 FE at Adorama, BHphoto. In EU at ParkUK, WexUK.
Sigma 14-24mm f/2.8 FE at Adorama, BHphoto. In EU at ParkUK, WexUK.
Sigma 45mm f/2.8 FE at Adorama, BHphoto. In EU at ParkUK, WexUK.

Stay tuned for the Sigma FE lens announcement at 9am London time! 35mm FE confirmed price of $1,499.

Preorders:
Sigma 35mm f/1.2 FE at Adorama, BHphoto. In EU at ParkUK, WexUK.
Sigma 14-24mm f/2.8 FE at Adorama, BHphoto. In EU at ParkUK, WexUK.
Sigma 45mm f/2.8 FE at Adorama, BHphoto. In EU at ParkUK, WexUK.

Sigma officially announce the new lenses at 9am London time:

1am in Los Angeles time
4am NYC time
10am Berlin time
16:00 Peking time
17:00 Tokyo time

We know they will announce the new 35mm f/1.2, 14-24mm f/2.8 and 45mm f/2.8 FE lenses. UPDATE: The fast prime will cost $1,499!

What’s unclear is if Sigma will also officially announce a roadmap of future lenses. We know from reliable the sources the 24-70mm f/2.8 FE and 70-200mm f/2.8 FE are on this roadmap. The 24-70mm f/2.8 FE is likely to be announced in autumn.

Curiosity: Seems like Sigma will also unveil some details about their first Full Frame L-mount camera. Nice to see a company trying to do something seriously different!