Stay tuned for the Sigma FE lens announcement at 9am London time! 35mm FE confirmed price of $1,499.

Preorders:
Sigma 35mm f/1.2 FE at Adorama, BHphoto. In EU at ParkUK, WexUK.
Sigma 14-24mm f/2.8 FE at Adorama, BHphoto. In EU at ParkUK, WexUK.
Sigma 45mm f/2.8 FE at Adorama, BHphoto. In EU at ParkUK, WexUK.

Sigma officially announce the new lenses at 9am London time:

1am in Los Angeles time
4am NYC time
10am Berlin time
16:00 Peking time
17:00 Tokyo time

We know they will announce the new 35mm f/1.2, 14-24mm f/2.8 and 45mm f/2.8 FE lenses. UPDATE: The fast prime will cost $1,499!

What’s unclear is if Sigma will also officially announce a roadmap of future lenses. We know from reliable the sources the 24-70mm f/2.8 FE and 70-200mm f/2.8 FE are on this roadmap. The 24-70mm f/2.8 FE is likely to be announced in autumn.

Curiosity: Seems like Sigma will also unveil some details about their first Full Frame L-mount camera. Nice to see a company trying to do something seriously different!

Sony 35mm f/1.8 FE officially announced!

Preorders (start at 11am ET, Thu Jul 11):
Sony 35mm f/1.8 FE in the USA at Adorama, Amazon, FocusCamera and BHphoto.
Sony 35mm f/1.8 FE in EUROPE at Calumet DE, ParkCameras, WexUK, Calumet NL.

Press coverage (SEL35F18F):
Press text on Explora. Hands-on at Dpreview. Image samples at Sony.net. Samples Gallery at Dpreview. Image samples on Alphauniverse. Product page on Sony.net. Review by ThePhoBlographer. Hands-on review by Ken Rockwell.

Video:

Press text:

Sony Boosts Full-Frame Lens Line-up with Introduction of 35mm F1.8, Lightweight Prime

Sony today announced the latest addition to its E-mount full-frame lens line-up with the introduction of a FE 35mm F1.8 large-aperture wide-angle prime lens, model SEL35F18F.

The compact dimensions and light weight of this full-frame, large-aperture prime lens provide mobility and convenience for shooting a wide range of subjects from everyday snapshots, food photography, landscapes, night scenes and more. The new lens provides outstanding corner-to-corner image quality from a maximum F1.8 aperture and its quiet autofocus and tenacious tracking performance make it a great choice for both stills and movie shooting. Its small size mean it is equally suited to APS-C as well as full-frame bodies, offering a 52.5mm equivalent[i] focal length that is perfect for snapshots, portraits and more.

Product Highlights:

High resolution and large-aperture full-frame performance in compact and lightweight lens

  • Large F1.8 maximum aperture, weighing in at just 280 grams and measuring 65.6 mm (diameter) by 73.0mm (length); this new lens sets a new standard for portability.
  • Smart optical construction including an aspherical element to suppress aberration and deliver high resolution throughout the entire image frame. 9-blade circular aperture enables beautiful bokeh.
  • Minimum focus distance of 0.22m and maximum magnification of 0.24x offer easy access to the world of close-up photography.

Versatile control and handling for a wide range of imaging needs

  • Conveniently placed, customisable focus hold button and a focus mode switch for instantaneous switching between auto and manual focus.
  • Linear Response Manual Focus for fine, responsive manual focus control.
  • Dust and moisture resistant design[ii] add to the versatility and reliability of this new lens and invoke a feeling of confidence in the user.

Quiet AF with excellent tracking for movies as well as stills

  • Fast, precise and quiet linear-motor AF drive system for precise focus for both stills and movies where “wobbling” is employed for delicate continuous focus control.

“A 35mm prime lens is a go-to lens for so many photographers as its versatility means that it is the right choice for so many different kinds of shot,” said Yann Salmon-Legagneur, Director of Product Marketing for Digital Imaging, Sony Europe. “Our new 35mm FE lens combines brilliant corner to corner clarity with a truly lightweight design and we are confident that it will appeal to a wide range of stills and movie shooters.”

Pricing and Availability

The FE 35mm F1.8 will ship in Europe in August 2019, priced at approximately €700.

For full product details, please visit: https://www.sony.co.uk/electronics/camera-lenses/sel35f18f

A product video on the new FE 35mm F1.8 canbe viewed at: https://youtu.be/5DCL7tYmEnE

A variety of exclusive stories, videos and exciting new content shot with the newest cameras and other Sony α products can be found at

https://www.sony.co.uk/alphauniverse. Sony’s European photography hub is available in 22 languages and details product news, competitions and an up-to-date list of Sony events in each country.

[i]35mm full frame equivalent

[ii]Not guaranteed to be fully dust and moisture resistant

POLL:
The PROS of this lens seems to be the great IQ (see image samples) and features (focus switch and hold button). But the price is quite high. So here is the question:

Will you buy this new Sony 35mm f/1.8 FE lens?

View Results

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HOT REMINDER: There will be two more announcements soon!

Sigma FE lens launch on July 11 at 9am London time:
– 35mm f/1.2 FE (Premium construction, Lot of HR elements in construction, record low aberrations, Record MTF of any FF lens at F1.2, Ultra fast and silent AF, made also for video).
– 14-24mm f/2.8 FE (smaller than currentDSLR version)
– 45mm f/2.8 FE (retro model with physical aperture ring, however it still has AF. Very nice build and small size).
– 24-70mm f/2.8 FE and 70-200mm f/2.8 FE are on the roadmap (unclear if Sigma will unveil this on July 11)
Important: All these lenses are designed from ground up for Mirrorless Full Frame systems only (no DSLR version)

Sony camera/lens launch on July 17 at 3pm London time:
– At least one “secret camera model” which we have been told it’s not APS-C
– There will be a new RX camera

 

Irix announced the new Cine 150mm T3.0 Macro 1:1 Full Frame E-mount lens

 

Irix has announced the Cine 150mm T3.0 Macro 1:1 Full Frame E-mount lens. No info about the price and shipment start.

Press release:

Irix Cine 150mm T3.0 Macro 1:1
into the art of cinematography

IRIX, known for high mechanical and optical quality, pleasantly presents the 150mm T 3.0 macro 1:1 – the first of a new cinematography line of the full-frame sensor lenses.

The new line of Irix Cine Lenses is created in close cooperation with professional filmmakers; their ideas and suggestions were an important factor in the design process. The designers earlier experience in the field of photography led us to create new and better solutions for the Irix Cine products.

Proven optics
The Irix Cine 150mm T3.0 Macro 1:1 is the first lens in a new line of full frame sensor cine lenses, ready for 8K UHD. It’s complex optical system is based on the same optical layout used in the Irix 150mm f/2.8 Macro 1:1. The lens consists of 12 optical elements arranged in 9 groups, four of which are high refractive index (HR) glass, and three low-dispersion glass (ED). Because of these elements, this lens offers superb high resolution, nearly zero chromatic aberration and has almost no visible distortion (as low as 0,1%). The optical system is equipped with an internal focusing system. The lens was designed to have as little breathing as possible.

Refined mechanics
In the eyes of a camera operator, a good and tough housing is of major importance. Irix is known for fine mechanical constructions, and in the Cine range we pushed this even further, focussing on superb operation ergonomics and a high precision mechanism. Quiet and smooth rotation of the focus ring was achieved thanks to the new MST lens positioning system – created specially for the Irix Cine range. The Multi Start Thread mechanism, in combination with a sealed housing, ensures durable and long-term operation of the lens in various atmospheric conditions even in the most demanding situations. The rotation angle of the focus ring is increased to 270 degrees, which makes focusing easy and accurate at any range. The lens will be available with both metric and imperial markings.

Highest attention has been paid to the aperture mechanism in these optics, where eleven iris blades with rounded edges create great bokeh and sharpness. The Irix Cine 150mm also significantly reduces the diffraction effect when filming at low aperture values. The de-clicked aperture ranges from T3.0 to T32. The aperture ring rotates 75 degrees.

Unique design and well thought-out ergonomics
The Irix Cine 150mm T3.0 Macro 1:1 lens stands out for it’s great ergonomics and design. The side edges of the focus gear-rings are shielded by a special ring, providing a larger area for better manual handling – whilst still compatible with follow-focus systems. Further information about the Adaptive Ring System will be provided later. The markings on the lens are laser engraved and treated with UV fluorescent paint, to improve the readability in low light conditions.SAR

Prepared for all weather conditions
The Irix Cine 150 mm T3.0 Macro 1:1 has been designed as a versatile tool in the hands of a filmmaker, built to withstand various weather conditions. The housing is equipped with several seals to create a barrier for dust, rain and accidental splashes of water. The sealed construction ensures the safety of both the optical lens system and the camera sensor.

Innovation as standard
The exceptional functionality and innovative solutions are a distinctive feature of all Irix products. This lens has been equipped with an unique Magnetic Mount System for accessories. The MMS system allows quick and easy attachment of variety dedicated accessories. The first of the new MMS accessories is the detachable and reversible lens hood (included with a lens). More accessories coming soon.

Created to be part of the cine gear family
Making innovations doesn’t mean we resign from the industry standards. We know how important compatibility is for a filmmaker, with other accessories. Irix Cine lenses have standardized front diameter 95mm for matte box, 86mm front filter thread, unified distance between gear-rings within the whole family range (future developments), standardized 0,8 pitch module gears, unified angles of rotation, and similar weight. The Irix Cine 150mm T3.0 lens is equipped with a removable support foot with a 1/4 thread, which stabilizes the lens when using a follow focus system, and protects the camera mount. The support foot can be attached on the bottom or top of the lens for convenience of use.

Available camera mounts
The new Irix Cine 150mm T3.0 Macro 1:1, as well as future Irix Cine lenses, will be offered in following lens mounts: Canon EF, Sony E, MFT and PL.

Price and availability
The price and availability of the Irix Cine 150mm T3.0 Macro 1:1 lens will be announced shortly.

UPDATED: Official White House photographer Sheilah Craighead spotted using the Sony A9 at the Kim Jong meeting

SAR reader Raul sent me these pictures and the following text:
Not sure who she is, but seems to be part of his team considering the exclusive view/location she had when Trump met Kim Jong Un at the DMZ in the Korean Peninsula.
She seems to use at least a pair of a9, 100-400GM, and a 16-35GM
UPDATE: Our reader Nathan just messaged me to tell that this is the Official White House photographer Sheilah Craighead!
 
SAR note: No political comments allowed. We are only here to talk about the gear :)

Curiosity from Yodobashi store Japan: 4 of the 10 best selling lenses and 5 of the best 10 cameras are for the Sony E-mount system

Yodobashi store unveiled the 10 best selling lenses in June. We have four E-mount lenses in the list:

First place: Sony FE 24-105mm F4 G OSS (Amazon, Adorama and BHphoto.)
Second place: Tamron 28-75mm F 2.8 Di III RXD (BHphotoAmazon, BuyDig, FocusCamera and Adorama.)
Sixth place: Sony FE 100-400mm GM (BHphoto, Amazon, Adorama, BestBuy.)
Seventh place: Sony FE 16-35mm GM (Bhphoto, Adorama, BestBuy, Focus and Amazon.)

 

UPDATE: 5 of the 10 best selling system cameras are Sonys:

Second place: Sony A7III
Third place: Sony A7III with kit lens
Fourth place: Sony A7rIII
Sixth pace: Silver A6400 kit lens
Tenth place: Sony A6400 with kit lens

Sony Tidbits…


Viltrox AF 85mm F1.8 STM (Sony FE): First Look | 4K

Camera Conspiracies: Panasonic S1H Bores Me :)
Daniel Loeb calls on Sony to spin off sensor business (Nikkei).
New Nisi filter holder for the RX100m6
Tokina Firin 20mm FE test at GetNavi.
CANON 5Ds vs SONY a7R3 SHARPNESS comparison test (Mads Peter Iversen).
Sony’s Biggest Lenses Yet! 600mm f/4 GM and 200mm-600mm G (Explora).

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

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