Preorders for the new Tamron 17-70mm f/2.8 are now open at BHphoto, Adorama, Focuscamera. In Europe at Calumet Germany and Wex UK.

Preorders:
Tamron 17-70mm f/2.8 at BHphoto, Adorama, Focuscamera. In Eu at Calumet Germany and Wex UK.

News and reviews:
Product page at Tamron.

Video:

Personal note: The video below was shot in my new home place :)

Specs:

Image samples:

• Focal length：44mm
• Aperture：F2.8
• Shutter speed：1/500sec
• ISO：100
• Image size：6000× 4000px

• Focal length：53mm
• Aperture：F4
• Shutter speed：1/200sec
• ISO：100
• Image size：4000× 6000px

• Focal length：41mm
• Aperture：F2.8
• Shutter speed：1/400sec
• ISO：125
• Image size：3200× 4800px

Images of the lens:

Press release:

Tamron Announces World’s First[1] 17-70mm F2.8 Wide Range 4.1x Standard Zoom Lens with VC For APS-C Mirrorless Cameras

17-70mm F/2.8 Di III-A[2] VC RXD (Model B070)

December 2, 2020, Commack, NY – Tamron announces the launch of the 17-70mm F/2.8 Di III-A VC RXD (Model B070), a high-speed standard zoom lens for Sony E-mount APS-C mirrorless cameras on January 14, 2021 at approximately $799. Due to the current global health crisis, the release date or product supply schedule could change.

The new 17-70mm F2.8 is Tamron’s first high-speed zoom lens for mirrorless cameras with APS-C size sensors. It features a maximum aperture of F2.8 across the entire 4.1x zoom ratio covering a focal length of 17-70mm (a full-frame equivalent of 25.5-105mm) ideal for everyday use, and superb optical performance. It is a small, lightweight lens that is also equipped with Tamron’s VC (Vibration Compensation) mechanism to minimize camera shake. This VC mechanism leverages AI technology when shooting video.

[1] Among interchangeable F2.8 standard zoom lenses for APS-C mirrorless cameras (As of November 2020: Tamron)

2 Di III-A: For APS-C format mirrorless interchangeable-lens cameras

The lens features Moisture-Resistant Construction, Fluorine Coating and a Ø67mm filter size – the same as the Tamron series of lenses for full-frame mirrorless cameras. Compatible with many of the features that Sony builds into its cameras, including Fast Hybrid AF and Eye AF, the lens is the ideal everyday zoom for a multitude of situations. It is a highly practical lens that enables photographers to attain high image quality while enjoying the benefits of the large F2.8 aperture.

PRODUCT HIGHLIGHTS

World’s first high-speed standard zoom lens for APS-C cameras with the focal length range of 17-70mm 4.1x zoom ratio

The Model B070 has a focal length range of 17-70mm, equivalent to 25.5-105mm on full-frame cameras. It is the first F2.8 high-speed zoom lens in the world for APS-C mirrorless cameras to achieve a 4.1x zoom ratio.

Outstanding optical performance

The optical construction of the new 17-70mm F2.8 features 16 elements in 12 groups. Two GM (Glass Molded Aspherical) lens elements and one hybrid aspherical lens element are precisely arranged to maintain high-resolution performance from edge to edge.

Upgraded VC effective in combination with Sony APS-C mirrorless cameras, leveraging AI for video shooting

The 17-70mm F2.8 features Tamron’s proprietary VC mechanism. Additional sophisticated algorithms optimized for this model and a dedicated, independently operating MPU all combine to superbly compensate for vibration. This feature is available when the lens is used with cameras with or without in-body image stabilization. When shooting video, by leveraging AI technology, image stabilization performance improves compared to conventional models.

Close focusing−MOD is just 7.5” at the wide-angle end

The 17-70mm F2.8 zoom focuses close, down to 7.5” MOD (Minimum Object Distance). This is far superior to the performance achieved by conventional high-speed zoom lenses for APS-C cameras. In addition, the 15.4” MOD at the 70mm telephoto end ensures good close-range shooting performance allowing photographers to enjoy compelling close-up shots.

A highly portable compact design

The 17-70mm F2.8 zoom measures a scant 4.7” in length and 74.6mm in maximum diameter and weighs only 18.5 oz. The lens also maintains the same small Ø67mm filter size of each lens in the Tamron mirrorless lens line-up. This is remarkable for a lens with built-in VC image stabilization. When used with Sony’s APS-C mirrorless cameras, this zoom is nicely balanced and provides a comfortable user experience.

The RXD (Rapid eXtra-silent stepping Drive) stepping motor unit is exceptionally quiet and perfect for video use

Moisture-Resistant Construction and Fluorine Coating provide extra protection

Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF

Sony announced the new iOS App For Professional Wedding & Event Photographers (check it out here on iTunes).

Press release via Alphauniverse:

SAN DIEGO – December 1, 2020 – Today, Sony Electronics announced “Visual Story” – a new application for wedding and event photographers that simplifies gallery creation, cloud storage and web delivery ².  Unique to Sony camera users and available for iOS, Visual Story offers professionals a solution to expand their business and increase overall client satisfaction by allowing them to immediately share their gallery with their friends and family via social media.

Visual Story Allows for Fast Editing and Instant Delivery of Curated, Edited Galleries for Clients

• Free iOS app for wedding and event photographers
• Automated image transfer from compatible Sony Alpha cameras to the Cloud
• Immediately edit and deliver curated digital albums to clients
• Utilizes AI and camera metadata to assist image selection and organization

The new Visual Story app for iOS is free and gives photographers a streamlined workflow to upload images to the cloud and send to clients in real time.

TWEET THIS

“The voice of our customer is at the center of everything we do,” said Neal Manowitz, deputy president of Sony Imaging Products and Solutions Americas. “Today’s professional photographers constantly challenge themselves to deliver higher quality content faster than ever to their clients. Visual Story allows them to streamline their workflow, ultimately giving them the ability to edit, select and send photo galleries to their clients on the day of the ceremony or event. Sony continues developing innovative hardware and software solutions empowering content creators to capture, communicate and share in ways never before possible.”

A Professional Workflow Simplified

With Visual Story, photographers can now deliver a fully edited and curated photo gallery instantly, on site and on the day of the big event – eliminating days of work previously spent organizing and editing assets.  This is made possible by the connection of the app to a compatible Sony camera.  While the photographer is shooting, all images are automatically transferred from the camera to a connected smartphone or tablet, as well as Sony’s cloud service ³. Images are then automatically organized using Artificial Intelligence (AI), and can be sorted based on metadata, star ratings, shooting timeframe, focus position and more.

AI will also sort based on different types of images from the event, including cake and ring ceremony, speeches, first dances and others, automatically detecting if a subject’s eyes are closed in an image.  Additionally, when reviewing images shot with more than one camera, the photographer can also filter images by camera for added sorting options.

Effortless Edits

Using Visual Story’s auto preset application, wedding photographers can automatically apply edit presets that they have created or fixed presets – significantly reducing time spent editing images. By simply registering an edit preset prior to shooting, users can apply that preset to all images saving time and effort all while maintaining a consistent look throughout the entire shoot. The application is also equipped with a variety of editing functions, from basic corrections such as exposure, white balance and contrast, to more advanced corrections such as hue, saturation and luminance.

Sharing Made Simple

Using cloud collaboration, images can be synchronized on multiple mobile devices for easy viewing. Visual Story also allows wedding photographers to automatically create an online gallery for their clients, which can be delivered instantly on site. This can be offered to their client as an additional service, or complimentary and included in their wedding or event package.

Ratings and selections made while creating a photo gallery can be downloaded as an XMP file, then transferred to another application on a PC to simplify the final delivery process. As a bonus, photographers can also embed a logo, their social media information and more, directly on the images within the photo gallery – making it easier than ever to brand and market their business, especially when their clients share the images on various social media platforms.

Visual story is perfect for a variety of events from weddings to parties and corporate events to family photos and more. It is ideal for any situation where many photos are taken that need to be delivered instantly. Visual Story will continue to evolve in these various applications, reflecting our customers’ needs.

Compatibility and Availability

Visual Story is available now for iOS in the Apple App Store for free and is compatible with select Sony cameras including: Alpha 7C, Alpha 7R IV, Alpha 7S III, Alpha 9, Alpha 9 II ¹. Alpha 7 III will be supported in a future firmware update planned for Spring 2021.

Sony’s new Visual Story is available to download for free HERE, and development on additional platforms is under discussion.

Exclusive stories and exciting new content shot with Sony’s imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α – Alpha.

NOTES:

1. Please refer to the website for a full list of compatible models. Firmware must be updated on cameras to ensure compatibility.

2. Membership to “Visual Story” account and app on smartphone required with connection to Wi-Fi.  See “Visual Story” terms and conditions/privacy policy for details.

3. iPhone/iPad: iOS 13.0 -14.2.

About Sony Electronics Inc.

Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Corporation (Japan), one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information.

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