You are browsing the archive for news Archives - Page 516 of 519 - sonyalpharumors.

November 17, 2009
Posted in news

Sony announces 3.0-inch LED backlit 921K LCD

Sony introduces the ACX396AKS LCD module, a 3-inch LED backlit LCD that uses low-temperature polysilicon transistors. The panel features ultrahigh resolution (271 ppi) and through its Window-On antireflection process technology it can display strong blacks and increases display visibility. In traditional LCD panel structures there are large losses due to reflections in the air gap between the protective cover and the LCD module. By directly applying the protective cover to the LCD, the loss from reflections can be reduced significantly…

More about LED backlight technology at WikipediaThe ACX396AKS is a built-in driver diagonal 7.5 cm LED backlit Window-On module that uses low-temperature polysilicon transistors.

This panel features ultrahigh resolution (271 ppi) and provides a detailed and smooth display. Furthermore, by adopting the Window-On antireflection process technology, the ACX396AKS can display strong blacks and increases display visibility.

â–  Visibility increased by the Window-On antireflection process technology
■ VSPECIIITM (wide viewing angle technology) achieves the wide viewing angle of 160° in the up/down and right/left directions (CR 100:1)
â–  Wide color gamut: sRGB 100%
â–  New LCD mode adopted Contrast: 800:1
â–  Number of display dots: 921k dots in an 7.5 cm (3.0″) stripe arrangement panel

Window-On (Antireflection Process Technology) Adopted
In existing LCD panel structures there are large losses due to reflections in the air gap between the end product’s protective cover (window) and the LCD module. The ACX396AKS, however, adopts the Window-On antireflection process technology.
By directly applying the customer’s protective cover (window) to the LCD, the loss from reflections can be reduced greatly and the display’s visibility can be increased. As compared to a reflectivity of 12% when there is an air gap, the reflectivity is reduced to 4% when there is no gap. (See figure 2.)

VSPECIIITM (Wide Viewing Angle Technology) Adopted
This device adopts a wide viewing angle mode based on Sony’s new VSPECIIITM technology. Visibility is increased at every viewing position and the panel achieves a viewing angle of 160° in the up/down and right/left directions.

Wide Color Gamut
Due to adoption of the new VSPECIII TM wide viewing angle mode, the ACX396AKS achieves the wide color gamut of sRGB 100% (NTSC 74%). (See figure 4.)

High Contrast
The ACX396AKS achieves the high contrast of 800:1 by adopting the VSPECIIITM wide viewing angle LCD mode.

Finer Detail
Due to its ultrahigh resolution (271 ppi), the ACX396AKS produces smooth and detailed images. The number of pixels displayed is 640H × 3 × 480V, or 921,600 dots.

Source: DCviews

November 17, 2009
Posted in news

a little bit of everything…


A new fake Sony mirrorless camera image! Source:

Sony Alpha 380 test at Read the text in japanese (or google english translation)
Sony Cyber-shot DSC-WX1 finally reviewed at DCresource
Sony 30mm f2.8 DT ships at for $200

November 13, 2009
Posted in news

a little bit of everything…(and some fun!)

The best Sony..oh no Canon..oh no Nikon camera review ever made ;)

Sony A900 Hisgh Iso test inside the dpreview forum
Official Sony news: “Sony relocates DSLR, PC business operations“. the most interesting part of the press release is: “Operations relating to the company’s Alpha DSLR line will be relocated from Sony’s Shin-Osaka Business Center in Osaka City to the Shinagawa Technology Center in Minato-ku, Tokyo. The move brings DSLR, fixed-lens still camera and camcorder development closer together, allowing the company to improve its efficiency, and is expected to be completed by March 2010. …translated -> Video feature will be added in future DSLR cameras :)
As usual no Sony camera came into the weekly top 10 japanese DSLR sales! :(
P.S.: Thanks to everyone who supports us by buying products through our affiliate links. When you click on those links it doesn’t matter what you buy (book, CD’s or electronic items) we get a small commission for it and you don’t pay any penny more! Thanks!
Amazon US / BHphoto / Adorama / J&R / Calumet Photographic for digital cameras /
Amazon JapanAmazon Deutschland / Amazon France / Amazon United Kingdom / PIXmania Austria / Pixmania Deutschland / Pixmania Belgium / Pixmania Holland / Pixmania Italia / Redcoon Deutschland / Redcoon Spain / Redcoon Italia / Redcoon Poland

November 12, 2009
Posted in news

SIGMA 70-300mm F4-5.6 DG OS for Sony to be released on November 27!

The official news comes from

For comparison only, the Canon version costs you $399.99 at amazon.

November 11, 2009
Posted in news

The giants battle: Sony vs Samsung

Both companies want to fight hard against Canon and Nikon in the digital camera segment.
Following article talks about their financial situation:
Sony Can’t ‘Breathe’; Samsung Profit Surges as Yen Strengthens” (source: bloomberg)

November 10, 2009
Posted in news

a little bit of everything…

Sony Strengthens Retail Distribution Channels Via Sony Retailer Network (source: imaging-insider)
Sony Cyber-shot DSC-T90 Review at
Latest all-weather camera bags from Lowe Pro (source: cnet)
Sony Alpha DSLR-A230 tested by a polish website ( And here the google english translation.
————————————- tested the Sony Alpha 550. Read in japanese or google english translation.

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

What are Cookies?
A cookie is a small file of letters and numbers that is stored in a temporary location on your computer to allow our website to distinguish you from other users of the website. If you don't want to accept cookies, you'll still be able to browse the site and use it for research purposes. Most web browsers have cookies enabled, but at the bottom of this page you can see how to disable cookies. Please note that cookies can't harm your computer. We don't store personally identifiable information in the cookies, but we do use encrypted information gathered from them to help provide you with a good experience when you browse our website and also allow us to improve our site. You can watch a simple video from Google to find more information about cookies.

Cookies used by our Website
The Sonyalpharumors website,, uses the following cookies for the collection of website usage statistics and to ensure that we can . These are anonymous and temporary. By using our website, you agree that we may place these types of cookies on your device.
Read how Google uses data when you use our partners' sites or apps:
Google Analytics Cookie Usage on Websites: Addthis cookies:
Disqus cookies:
Vimeo cookies:
Youtube cookies:

Disabling/Enabling Cookies
You have the ability to accept or decline cookies by modifying the settings in your browser. Please note however that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our site. For information about how to disable cookies in your browser please visit the About Cookies website.