Viltrox 2x TC firmware update adds Sony 100mm GM support
You can preorder it now at BHphoto (Click here).
Viltrox updated the 2x TC firmware and it finally supports the new Sony 100m GM lens.
You can preorder it now at BHphoto (Click here).
Viltrox updated the 2x TC firmware and it finally supports the new Sony 100m GM lens.
The Ultimate Guide to Premium Camera Bags
Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Top 10 Lenses for Shooting Pro-Caliber Portraits (BHphoto).
Photographer’s Guide to Short-Form Content in 2026 (42West).
A World of Kando | Kando Trip | Sony
Meike 85mm F1.8 SE II review by SonyAlphaBlog.
Sony a7 V studio scene: is there a cost to speed? (Dpreview).
Sony’s Partnership with Syracuse University’s Newhouse School of Public Communications
What is Cinematic Triangle and How Does It Help You Light Your Videos (42West).
Godox Announces AD400Pro II All-in-One Outdoor Flash (BHphoto).
Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors
We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group

The large Japanese store Yodobashi shared the best seller list of the second half of December:
Best selling cameras:
Best selling lenses:
The Budget Camera I’d Buy if I Started Again in 2026
Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Matching Film to your Personal Shooting Style (BHphoto).
How to Avoid Heat Distortion in Your Photography (42West)
THE FULL EPIC GLORY of the WIDE-ANGLE LENS! (Mads Peter Iversen)
SongRaw 50mm F1.2 Moonlit review by SonyAlphaBlog.
Sony PXW-Z300 Hands-On: Specs & Test Footage
How to Prepare for an International Trip as a Creator (42West)
10 Landscape Photography Tips (BHphoto).
Follow our new Youtube channel.
Join our SonyAlphaForum.
I kindly invite you all to follow our Discord channel, Instagram, Facebook, Threads and Twitter to not miss news and rumors
We have our own Facebook camera groups you can join to discuss the upcoming new cameras in detail:
Sony Alpha group. Sony A1 group. Sony A9 series group. Sony A7r series group. Sony A7s series group. Sony A7 series group
You can now preorder the new NexusFocus F1 on Kickstarter (Click here). This PL/E adapter adds AI autofocus on manual focusing PL lenses.

Sony announced the new IMX928 sensor. It’s a 68MP square global shutter sensor and the smaller brother of the IMX927 105MP sensor that was announced in autumn.
Even though the IMX928 is nearly as “tall” as a Full Frame sensor (22.5mm vs 24mm), it is much narrower (22.5mm vs 36mm). Overall, a Full Frame sensor is about 70% larger in total surface area. It’s a sensor made for industrial use so it won’t be in any cinema or Alpha camera in this form. But surely some of this tech will find it’s way what could become a new 50MP global shutter sensor for the future Sony A1III. Yes you heard me…I am betting a higher resolution global shutter Full Frame camera is coming sometimes in late 2027 or 2028.
If you can’t buy the Sony A7V…you can still print it and pretend to own the camera :)
Via Rednote
Sony A7V:
In USA at at BHphoto, Amazon, Adorama, Henrys.
In EU at Fotokoch, FotoErhardt, Calumet, Foto Köster, WexUK, Clifton, Park UK, Fnac FR.
In Australia at: Camera Pro, Sony Australia.
One a more serious note…here is a new Sony A7V review from Dustin Abbott:
And here another one from David Zhou: