Sony TidBits

Sony NEX-FS100 Demo Footage (Click those links to check if the camera is on preorder: [shopcountry 6170]).

70-200mm F/2.8 telephoto zoom comparison (Kurtmunger).
A crazy test: Hasselblad 45mm f/4 lens on the NEX-5 (
Sony Ranks as the Highest Rated Consumer Electronic Company in the United States (
Sony Cyber-shot DSC-H70 review (Cnet US).
More image samples of the new chinese 28mm f/2.8 lens for NEX (Xitek forum).

As you know a few days ago we posted the first images of the NEX-C3. In our poll we asked you if you like the new camera and your answer was largely positive! ThePhoBlographer explains: “Why The Sony NEX-C3 May Be Really Awesome”. I do agree and you?

A Happy Easter time to all SAR readers!

Dear SAR readers!

I wish all of you a happy time with your families and friends. I will have a long dinner with my parents and you might excuse me if I am not going to post any news or rumors today :)

Enjoy your time and take nice pictures! Feel free to post the links as a comment to that post.

P.S.: You sent me many links to news reviews and new videos during the last week. I will all post them starting from tomorrow! Thanks for your very precious help!

Sony shows a 18 Megapixel sensor with 120 fps

Sony announced a new near APS-C sensor with 19,3 Full and 17,7 effective pixels. But the really amazing feature of the sensor is that it can capture 120 fps (frame per second) at a full 12 Bit resolution. And it takes 60 fps at 14 Bit! The only real limit here is the mechanical shutter (that’s why the final fps could be lower). The sensor has been designed to limit the Rolling Shutter effect while recording video. The sensor has consumes less power than the current 16 megapixel sensor of the [shoplink 3617]Sony A55[/shoplink].

UPDATE: A reader noticed that “the dimensions are not APS-C as we know them (1.5x crop  3:2 sensor), it’s a few mm short on the height.  It’s closer to aspect ratio of 16:9 than 3:2 , thus probably a video sensor, nothing for a Alpha body.” And another reader (Thom) said: “This sensor uses Clearwid rotated pixels, effective resolution is 27 MP; it is to be used in the new 8K (about 24 MP) Ultra High Definition TV cameras, developed by Sony, in conjunction with NHK. Even BBC participates in this project.

There is a very detailed description of the sensor specs at the japanese (Click here) website. To bad the google english translation tool seems to be confised working on the original text. We would welcome if our japanese friends could comment this post and add some more interesting information we might have missed. Thanks!

Sony A55 and NEX-VG10 winners of the TIPA award 2011

[shoplink 3617][/shoplink]

The winners of the XXI TIPA AWARDS 2011 have been announced. Sony cameras won the price in two categories.

The [shoplink 3617]Sony A55[/shoplink] won the price in the category “Best Imaging Innovation“. That’s the motivation: “Sony has developed translucent mirror technology for a new level of functionality. The advantages of a translucent, fixed mirror technology are evident in the form of real time, phase detect autofocus (also available in Movie Mode) and much increased burst mode speed. By means of SLT design bodies can also be made smaller, thus reducing weight and size without sacrificing functionality and advanced technology benefits.

The [shoplink 3058]Sony NEX-VG10[/shoplink] won the price in the category “Best Expert Camcorder“. Motivation: “This camcorder could be considered the perfect “convergence” imaging system, equally serving the still photo and video worlds. The novel NEX-VG10 uses most of the electronics of Sony NEX-5 CSC, the same Exmor HD CMOS APS-C size sensor and the same E-mount for interchangeable lenses. However, its architecture and layout clearly favours video with a very remarkable performance thanks to 24Mbps codec AVCHD.

Full list of the winners at

Click those direct links to check the price and availability of the cameras:
Sony A55 at [shopcountry 3617].
Sony NEX-VG10 at [shopcountry 3058].

Sony TidBits (Sony A55 Taken Apart)

(via Noisycamera)

A new japanese Sony NEX advertising page (
A new NEX tripod mount adapter ( and a new NEX panorama bracket (
Sony NEX-3 with Konica Hexanon 40mm 1.8 (SonyAlphaNex).
The Lights Down Test at EosHD ( Canon 600d vs Panasonic GH2/GF2 vs Sony NEX-3).
Replacing NEX LCD cover glass (PhotoclubAlpha)

Links to the cameras mentioned in that post:
Sony A55: [shopcountry 3617].
Sony NEX-3: [shopcountry 3000].

Editors note: It’s alergy time. Will be back tomorrow!

Dear readers.

Sorry if I didn’t manage to post any new rumor or news today. I am a sick because of allergy. My head is literally exploding and I need to rest a bit. Will be back tomorrow with new rumors and news!

P.S.: I still didn’t hear of any A77 and NEX-7 announcement delay. So let’s hope they will definitely be announced in July! (P.S.: both do feature the same 24 Megapixel sensor).

Market share 2010 now public: Sony very close to Canon!

The gap in the DSLR market between Canon and Sony is still big but if you take into account all sold cameras in the year 2010 (DSLR+Mirrorless+compact cameras) the gap is only 1.1%!
According to Bloomberg worldwide camera sales jumped 10 percent to 141 million units last year, helped by the introduction of new models and economic growth in markets such as China. To win new customers, Sony and Samsung Electronics Co. are among companies unveiling devices that eliminated the need for a mirror in professional- grade cameras, where Canon has the lead.
Sony’s and Samsung’s launching new mirror-less digital cameras helped them obtain more market share,” said Masahiko Ishino, an analyst at Mitsubishi UFJ Morgan Stanley Securities Co.
Most of the sold digital cameras are the small compacts. But you have higher profit margins on system cameras (That’s why Canon and Nikon are making more money than Sony). You can see on Amazon that most cameras in the TOP 20 are compacts:
Amazon US rankings (Click here)
Amazon DE rankings (Click here)
Amazon UK rankings (Click here)
Amazon FR rankings (Click here)
Amazon IT rankings (Click here)

My two cent on that: My crystal ball tells me that Sony will have the chance to surpass Canon if they manage to gain back some trust in the pro business with the A77 and the future full frame translucent cameras. Not to talk if they will manage to release a fullframe NEX. That would make one of my dreams become true! One more thing: I hope all that will happen before the end of the world in December 2012 -> according to the Maya calendar ;)