Sigma CEO states his focus is now on the release of FF and APS-C lenses for E-mount!

Sigma CEO Yamaki unveiled the companies future lens strategy. He stated that their priority now is the release of new DC DN lenses.:

‘Most new products in the future will be the DN series designed exclusively for mirrorless cameras. The DG DN series for full-size mirrorless, which is frequently requested, will be the core but we believe that we need to expand the DC DN series for APS-C (+ MFT), which is currently popular.’

Thanks Mistral for providing the proper translation!

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Sigma FF E-mount lenses:
Sigma 14mm f/1.8 at BHphoto, FocusCamera, Amazon and Adorama.
Sigma 14-24mm f/2.8 FE at Adorama, BHphoto, Amazon, FocusCamera, Henrys.
Sigma 20mm f/1.4 at BHphoto, FocusCamera, Amazon and Adorama.
Sigma 24mm f/1.4 at BHphoto, FocusCamera, Amazon and Adorama.
Sigma 28mm f/1.4 at Bhphoto, Amazon, Adorama.
Sigma 35mm f/1.2 FE at Adorama, BHphoto, Amazon, FocusCamera, Henrys.
Sigma 35mm f/1.4 at BHphoto, FocusCamera, Amazon and Adorama.
Sigma 40mm f/1.4 FE lens at Adorama, FocusCamera and BHphoto.
Sigma 45mm f/2.8 FE at Adorama, BHphoto, Amazon, FocusCamera, Henrys.
Sigma 50mm f/1.4 at BHphoto, FocusCamera, Amazon and Adorama.
Sigma 70mm macro at BHphoto, FocusCamera, Amazon and  Adorama.
Sigma 85mm f/1.4 at BHphoto, FocusCamera, Amazon and Adorama.
Sigma 105mm f/1.4 at BHphoto, FocusCamera, Amazon and Adorama.
Sigma 135mm f/1.8 at BHphoto, FocusCamera, Amazon and Adorama.

Sigma APS-C E-mount lenses:
16mm f/1.4 at BHphoto, Adorama, Amazon. Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES.
19mm f/2.8 at BHphoto, Adorama, Amazon. Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES.
30mm f/1.4 at BHphoto, Adorama, Amazon. Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES.
30mm f/2.8 at BHphoto, Adorama, Amazon. Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES.
56mm f/1.4 at BHphoto, Adorama, Amazon. Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES.
60mm f/2.8 at BHphoto, Adorama, Amazon. Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES.

At last some good news: China factories limp back to life a month after coronavirus hiatus

Nikkei reports that China factories limp back to life a month after coronavirus hiatus. The only major problem yet is that only 60% of the workers had returned to work as of Saturday, according to the Chinese government.

But at least in China things are expected to get back to normal with a couple of weeks. Now let’s hope Europe and US will not be forced to go throgh a total lock down too!

Sony Tidbits…


Never Overexpose Your Photos Again: Sony Camera Customization

Note: If you are interested in electric cars check out our new website Electric-fun.com
Product Photography At Home: Beginner to Advanced Photography Tips (Explora).
Sony FE 85mm f/1.4 GM Unboxing (Francesco Emanuele).
Sony and ZEISS to expand strategic collaboration to Xperia smartphones
Sony A9II test at GetNavi.
Tamron 20mm FE review at ThePhoBlographer.

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

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UK Photography show postponed and Nikon/Adobe withdraw from NABshow

This Coronavirus shit is going to mess up with all events this year!

The UK Photography show has been officially postponed from March to September (CameraJabber).

Here is the latest statement from the NABshow organization:

NAB Show Status

The health and safety of our show community remains our top priority. As of now, we are moving forward with NAB Show, while continuing to evaluate the national and international situation carefully.

In light of confirmed cases of COVID-19 coronavirus in Nevada, we have reached out to local public health officials, the convention center, and other partners on the ground to assess the situation and determine their increased protocols for the health and safety of Show guests. As we receive additional details, we will update this website and communicate with all our guests and partners.

Changes to The Show

As of now, we are moving forward responsibly with NAB Show. We continue to take our direction from global, federal, and local health officials, like the WHO and CDC, which do not have travel notices or restrictions on public gatherings for the continental US.

We understand there are exhibitors and participants that may decide not to attend this year’s show and respect everyone’s desire to do what they believe is best. Over the last several weeks, we’ve heard from many exhibitors and attendees who are excited about driving our industry and their businesses forward, and we are striving to put on a show that will provide them this platform, while being mindful of the ongoing concerns regarding coronavirus. In fact, about 96% of our exhibitors are still planning to attend and of the 4% that are no longer attending, more than 80% are from China and unable to attend due to travel restrictions.

We share in the disappointment of show community members who are affected by travel restrictions due to coronavirus (COVID-19) and cannot join us in person this year. We are in contact with the exhibitors and attendees who are impacted by travel restrictions and working with them on options so they can, where possible, experience some of the benefits of the show and add value to in-person attendees remotely.

At the same time Adobe announced it will not participate:

Adobe Withdraws from NAB Show 2020

Each year, we look forward to seeing our video community at NAB to talk about the latest trends and our product innovations. Over the past few weeks, we have been closely monitoring and evaluating the situation around COVID-19 and have made the difficult but important decision to cancel our presence at the show this year.

While we are disappointed, the health and safety of our employees, customers and partners are always our priority. We look forward to engaging with our NAB community through a digital experience in the near future.

Adobe and Nikon withdrawing from the NAB Show follow on the heels of the annual CP+2020 show in Japan being canceled at the end of February. The impact of COVID-19 has been felt outside of the realm of tradeshows as well, with the virus affecting the supply chains for camera manufacturers. Nikon has just announced that the release of the Nikon D6 flagship DSLR camera has been delayed from this month until May. Canon has proactively suspended production at three of its plants in Japan.

The COVID-19 coronavirus has already had a large impact on industries around the world, including the photo industry, and companies are working hard to mitigate the risk for their employees. As governments and health agencies around the world work to better understand and contain COVID-19, it is difficult to predict the extent of the impact that the virus will have on the photo industry, but it’s safe to expect today’s announcement from Adobe is not the last of its kind we will hear in the coming weeks and months. For more information on how COVID-19 is affecting the photo industry, click here.

Coronavirus outbreak: Nikon delays the market introduction of their new D6 camera

We are now seeing the direct effects on the camera business of the Coronavirus outbreak. The market introduction of the new D6 has been delayed. This news also matters for us Alpha shooters:

  • The D6 is the competitor of the Sony A9II
  • This may be an indirect proof that Sony and other manufacturers will face issues too

Here is Nikon’s statement:

Apology and Notice of Delay in the Release of the Nikon D6 Digital SLR Camera

Melville, NY – Thank you for choosing Nikon for your photographic needs.

As a result of delays in the procurement of parts and components from a third-party cooperating company due to measures implemented in response to the spread of COVID-19, the release of the new Nikon D6 digital SLR camera, originally planned for March 2020, will be delayed. We sincerely apologize to our customers and all those concerned for any inconvenience this may cause.

We are now planning to release the Nikon D6 in May 2020 and will announce the new release date once it has been determined.

We will continue to closely monitor the situation and do our utmost to deliver this new camera as soon as possible. Thank you for your understanding and patience in this matter.

Sony Tidbits…


Most sensible Ultra Wide? Tamron 24mm f/2 8 Review

Note: If you are interested in electric cars check out our new website Electric-fun.com
New A7Riv Bird in Flight Video and Guide from the Amazing Mark Smith
If Money is no Object: 15 Shopping Ideas for Photographers (Explora).
Sigma 35mm f/1.2 FE review at DC.watch
EETimes on Prophesee and Sony Partnership (Image Sensor World).
Sony A6600 | APS-C-Flaggschiff für ~1.500 Euro im Test (ValueTech).
Sony A6100, ¿merece la pena? (Photolari).

Personal photos and tests from SAR Admin Andrea on Instagram, Twitter, Facebook, Flickr and 500px.

Join the new Sony Alpha Camera Facebook group.
To get news from our Forum subscribe that RSS feed.
I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors

This week SAR readers photos selection


Vincent Lim‎
Torpedo dive by Grey Headed Fish Eagle.
1/3200, f6.3, ISO 1600
Sony a9 with 200-600mm lens.
#sonyalphagallery

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