Exactly three years ago (August 18) Sony announced their to date last entry-level E-mount camera, the A5100. There may be a 5300 coming but this kind of “budget” system cameras could soon be dead. Dpreview writes that “Smartphones killed the compact and now they’re coming for entry-level ILCs“:

Once smartphones can do a reasonably good imitation of things like bokeh and optical zoom, those who never wanted to pick up a dedicated camera won’t have to. Lots of people who do want the image quality benefits traditionally associated with a DSLR actually want nothing to do with a DSLR. They’re big, confusing and come with a significant learning curve. 

I think they are spot on with that “prediction”. The entry-level system camera market is shrinking and the profit margin on those kind of cameras is very small. I see it likely that in 3-4 years from now we will only have a market for high-end APS-C or FF cameras. And their price will keep climbing to offset the declining entry-level business. Still, I do not think Smartphone will ever kill the High End Camera Market. Or maybe I am just being naive?

NiSi announced a new Filter Holder for the new Sony FE 12-24mm lens. You can buy it now at Amazon US and Amazon DE. And Fred Miranda found a even cheaper way to be able to use filters on your Sony 12-24mm lens:

I just tested a way to use regular filters (77mm) on the Sony FE 12-24/4 G ultra wide. It won’t vignette from 14mm until 24mm making this lens even more versatile now. It’s possible it will work with polarizers as well. That will save many photographers from carrying huge 150mm filters and adapters to use with this lens! ;)
Sony FE 12-24mm f/4 G with 77mm regular filters!
http://www.fredmiranda.com/forum/topic/1503152

Sony 12-24mm store links to [shopcountry 60621].

Do Sony Mirrorless cameras and lenses hold their resale value?

What’s In My Bag: Chris Orwig’s Gear When Traveling Light (Alphauniverse).
Good news and Bad news on latest June camera shipment report…(Mirrorlessrumors).
Aputure Tri-8 Professional Led Panel Light (Personal View).
Best Action Cameras for Every Budget (Adorama Learning Center).
Warning! Avoid Eyelead Gel-Sticks for Sony A7 Cameras – Part 1 (Talkingtree).
Real-Time HDR Resolving with Atomos (Explora).

Raven: “I have a cool tutorial on jow to shoot milkyway on flight, I am using A7Rii, with the samyang 12mm f2, using Apsc mode, here is the video link with tbe english sub, take a look
facebook.com/story.php“

Bernie: “Just finished my 2017 Directors Reel. 2 years of full-time shooting and it’s been quite the journey. 90% of this real was filmed with the a6500 w/Zhiyun Crane. A few a7s and drone shots sprinkled in lol. https://youtu.be/JmDpHzXIBHU“

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James Holman explored one of the last places on earth where you cans till flee form the mass tourism:

“It’s the the third film I’ve produced over the last 8 years from the former military dictatorship. Our first, Altered Focus: Burma was shot in 2009 (in the PD150 days!) and was featured on both BBC and CNN World News as well as the Washington Post. Our second, Youth of Yangon, was made in 2013 and closely documented, in Burmese language, the growing skateboard community having discovered it in the first film.
Pushing Myanmar was a multi-facetted project, it started when a German non-profit organisation, Make Life Skate Life got in touch about the possibility of building a skatepark there. After a successful crowd-funding campaign in late 2015 raising $20k USD we were able to build the country’s first international standard skatepark. This allowed us to follow what was always a dream following the first two films and make a third and final chapter that documents both the history of skateboarding in the country but also the immense positive change it has had on the community.
The film was shot almost entirely on the Sony A7s2 with only a handful of non-Sony shots being follow-cam on GoPro 4.”

Denartwork on SonyAlphaForum
The Italian lady
Lens ZEISS Loxia 2,4/85, camera Sony A7II

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Laowa 105mm f2 STF w/ Sony a7rii – Photoshoot. Featuring John Sison

Canon reports strong sales of their mirrorless cameras (MirrorlessRumors).
Fighting the Fog: Two Minute Tips with David Bergman
Long reach using Sony E-mount cameras – optical 1120mm with AF! (Fred Miranda).
Why I Added the Sony A7RII to My Gear Bag (Adorama Learning Center).
On the Road with Miggo Bags and the Splat Flexible Mini Tripod (Explora).
Sony FE50mm F2.8 Macro review at SonyAlphaBlog.
Six Points to Consider as You Transition to a Mirrorless System (Lightstalking).

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I kindly invite you all to follow our RSS feed, follow us on Facebook and Twitter to not miss news and rumors!

This is the first time we can see a live video of the earthquake affecting the Sony Kumamoto sensor facility. Check it out:

Luckily nobody got hurt. But it took nearly one year to get back to normal operations.

via DigitalPhotoPro and SonyMirrorlessPro.