(SR5) Sony will announce the new A7rIV today!!!

Today at 10am New York time Sony will have the VERY BIG cameras announcement. Here are some last minuted messages I got right now:

Reliable source 1:

the cameras coming today will WOW you

New source 2:

one of the cameras is the new A7rIV

UPDATE: Nokishita just confirmed our rumor and indeed Sony will announce the new Sony A7rIV today!!!! There will be also a new VG-C4EM battery grip.

Sony A7rIV preorders
Sony A7rIV in USA at BHphoto, Adorama, FocusCamera, Amazon. In EU at Calumet DE, ParkUK, WexUK.
Sony VG-C4EM grip in USA at BHphoto, Adorama, Amazon. In EU at ParkUK, WexUK.

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It’s official: Sony announcement on July 16, at 10:00 AM ET

Hurray folks! Alphauniverse just confirmed the Sony announcement on July 16 at 10am Eastern time!  We will livestream the new camera announcement on SAR. Here are the timezones:

Sony A7rIV preorders
Sony A7rIV in USA at BHphoto, Adorama, FocusCamera, Amazon. In EU at Calumet DE, ParkUK, WexUK.
Sony VG-C4EM grip in USA at BHphoto, Adorama, Amazon. In EU at ParkUK, WexUK.

Note: The press release of the new cameras will be online at 12am Eastern time which will be July 17 in Asia (that’s why my sources said announcement is on July 17)

Rumor recap:

FACT: Sony has registered four new cameras. All of them will be announced within the July 16/17 and September timeframe
FACT: Sony has a big announcement day on July 16 at 10am New York time
80% reliable rumor: Sony will announce a new RX camera
80% reliable rumor: Sony will announce a new E-mount camera with EVF in the center (unclear if it’s APS-C or FF)
60% reliable rumor: Sony will announce a new A6500 successor with FZ100 battery, slightly larger body, A6500 appearance.
60% reliable rumor: New APS-C lenses to be announced along the A6500 successor
50% reliable rumor: There might be another High End camera
50% reliable rumor: all four registered camera models might be announced on July 16/17

Possible leak of the new Sony camera:

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(SR3) Is this the first image of the new Sony High End E-mount camera?

Note: This post has been updated!

A first time source just sent me this image of a supposedly new Sony camera that would be announced on July 16. If the image is real this is what we learn from it:

1) It has the EVF in the center
2) It has a new custom dial on top of the plate
3) It has a new Lock on the exposure dial

Sony A7rIV preorders
Sony A7rIV in USA at BHphoto, Adorama, FocusCamera, Amazon. In EU at Calumet DE, ParkUK, WexUK.
Sony VG-C4EM grip in USA at BHphoto, Adorama, Amazon. In EU at ParkUK, WexUK.

The camera looks like an A7 styled model. But I cannot tell you know if it’s a new A7000 or A7x or A9II. It definitely looks like a high-end model and somehow reminiscent of the old NEX-7 :)

UDPATE: It’s official. The announcements will happen on July 16, at 10:00 am New York time! We will embedd the livestream here on SAR too!

Rumor recap:

FACT: Sony has registered four new cameras. All of them will be announced within the July 16/17 and September timeframe
FACT: Sony has a big announcement day on July 16 at 10am New York time
80% reliable rumor: Sony will announce a new RX camera
80% reliable rumor: Sony will announce a new E-mount camera with EVF in the center (unclear if it’s APS-C or FF)
60% reliable rumor: Sony will announce a new A6500 successor with FZ100 battery, slightly larger body, A6500 appearance.
60% reliable rumor: New APS-C lenses to be announced along the A6500 successor
50% reliable rumor: There might be another High End camera
50% reliable rumor: all four registered camera models might be announced on July 17

Support my work if you like :)
Use those affiliated links to buy your preferred Prime Day Deals at Amazon US, Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES. Thanks :)

 






SUPERHOT: European Sony camer/lens prime deals Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES.

General Prime Day Deal links:
Prime Day Deals started on those special pages at Amazon US, Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES.
Electronic deals are listed on those pages Amazon US, Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES.
Amazon Basics gets 20% off on these pages at Amazon Germany, Amazon UK, Amazon FR, Amazon IT, Amazon ES.

Sony teaser for the July 17 announcement shows big “explosion”. And source says specs are “crazy”!

This is what I got the last few hours from reliable sources:

Rumor One:

I just received an image of the Sony teaser for the July 17 announcement shows big “explosion”. The source asked me NOT to publish it so I cannot show it to you. But all I can say is that it shows a big “Explosion” on top.

They are clearly hinting something major is coming. The source that received this said there will be “multiple” camera announcements.

Rumor Two:

A guy in China who got RX0MII and FE35F1.8 before the announcement just tweeted that “the Sony camera spec is crazy”. He won’t spill out any information but  now it’s pretty sure it is some high-end stuff.

Rumor recap:

FACT: Sony has registered four new cameras. All of them will be announced within the July 17 and September timeframe
99% reliable rumor: Sony has a big announcement day on July 17
80% reliable rumor: Sony will announce a new RX camera
60%reliable rumor: Sony will announce a new A6500 successor with FZ100 battery, slightly larger body,  similarA6500 appearance, 4k60p.
60% reliable rumor: New APS-C lenses to be announced along the A6500 successor
50% reliable rumor: There might be another High End camera
50% reliable rumor: all four registered camera models might be announced on July 17

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(SR3) Sony A6500 successor to be announced on July 17? First info: Larger body, FZ100 battery, and same A6500 look!

I am getting conflicting rumors about the new A6500 successor. Here is the story:

Source 1 (first time asian source):

Told me the A6500 successor will be announced on July 17 and be a sports oriented camera. It would be announced along two new APS-C lenses (I had ranked this SR3 which means only 50% reliable. Article here)

Source 2 (usually reliable source):

This usually reliable source heard nothing about a possible A6500 successor announcement on July 17. So he for now thinks it might NOT be announced on July 17. All he heard is that Sony would announce a new RX camera and another secret model which he thinks is not APS-C. He has a very good track on rumors so I had this rumor posted as SR5 – 90% reliable (article here).

Source 3 (usually reliable source):

Today a third reliable sources told me this:

“July 17 Sony A6500 successor announcement. FZ100 battery, slightly larger body, A6500 appearance.”

UPDATE: Source 4 (usually reliable source):

The announcement on the 17th is the successor to the α6500. The camera shape is the α6000 series, not the center EVF.

As you see Source 2/4 and Source 3 (all with good track record) have somehow conflicting info. Let’s see who will be right on July 17 :)

SAR summary:

I will keep the A6500 successor rumor at SR3 for now (50% chance this is true) until I can solve the riddle. But one thing is sure…we will get new cameras on July 17!

(SR5) Sony will release FOUR new camera models between July 17 and September!

As I have told you before Sony will have a major product announcement day on July 17. And while we are not sure what they will announce we know that Sony has registered a total of FOUR new camera models!

Today they registered the fourth new model with the code “WW642826”. It usually takes between 1 day up to 2 months between a camera registration and the official announcement. So while it’s unlikely that all those four models will be announced on July 17 for sure we will all get them til September. Here is the full list via Nokishita:

There are some unexpected news we learn from this list:

1) I have to say I don’t recall ever having seen so many registered (and yet not announced) new models. For sure something BIG must be behind this…
2) Pure speculation: Sony patented a Drone (see here). There might be something like that too?

Stay tuned on SAR to follow the Sony announcement live on July 17 at 3pm London time!

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