The image on tops shows the new Sigma 28mm T1.5 FF, 40mm T1.5 FF and 105mm T1.5 FF Cine lenses. The image shows the Canon EF mount version but they will also be available as native E-mount version.

They are going to be announced next week and be priced between $4,000 and $6,000 just like the other currently available lenses.

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via Nokishita

Canon and Nikon you had your time of glory. Now Sony is smelling blood…

In a surprise move YESTERDAY Sony communicated to the Photokina team that they decided at the very last moment to have a press conference on September 25 at 10am Berlin time. Today the Photokina officially updated the page and shows this:

But there is more. Many journalists also contacted us to say that they just got an invitation for a major E-mount event around September 18. We have yet no 100% guarantee what’s coming but I am sure this is a BIG event as it involves many days of stay on a location with new Sony gear.

I find it very interesting that they decided to make their press events in the very last-minute only. I wonder in what measure Canon and Nikon influenced their decision! To sum up we now have three(!!!) press events from Sony:

September 14 at 9.30am Berlin time: Expect a new pro camcorder. Only very small chance to get the new A7sIII tough (we will livestream the event on SAR).
September 18 (plus minus one day): Major E-mount event. Maybe for new High End APS-C E-mount camera and/or the new A7sIII?
September 25 at 10am Berlin time: Photokina press conference. Maybe they will only show the products announced on Sept 18 or maybe they have some additional gear?

Moreover we will have TWO(!!!) Zeiss events. More about that soon on SAR ;)

UPDATED: What’s going to be announced by Sony? A7xxx, A7sIII and a third camera rumors…
My speculation is that they will introduce the new very high-end APS-C E-mount camera and a couple of new lenses (24mm GM, 135mm GM and a new APS-C lens). The A7sIII launch would make more sense in October to honor the exact 5 year of the first Sony A7–A7r camera launch happened in October 16 2013. One anonymous source told me the Sept 18 event will indeed give us the A7sIII with fully articulated screen and 4k60p. Let’s hope he is right! It would kill the V-logging Canon EOS-R camera right from the start by giving V-Loggers real FF 4K without crop! But being this source anonymous let’s wait and not fly too high with our dreams yet…

UPDATE: This is also unconfirmed…but for the first time I heard about a possible new FF E-mount camera that is NOT the A7sIII and that might be announced at Photokina…

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Rumor summary
– High End APS-C E-mount camera to be announced at Photokina. Not an A6500 successor but a completely new kind of model! This is rumored to be a mini-Sony A9, 20fps, 4k60p, improved AF.
– The A7sIII is 90% likely to be announced within 1-2 months. 4k60p 5.6 million dot EVF, new color science, fully articulated screen
– New Zeiss fixed lens Full Frame camera with autofocus prime lens to be announced on September 27

The lens rumors:
– Sony 135mm f/1.8 GM probably to be announced at Photokina
– Sony 24m f/1.4 GM highly likely to be announced at or shortly AFTER Photokina
– Sony APS-C E-mount lens to be announced with the new E-mount camera
– Maybe new Voigtlander FE lenses coming
– Probably new 50mm f/1.4 APS-C E-mount from Sigma
– Highly Likely a new 70-200mm f/2.8 FF E-mount lens from Sigma.
– New Zeiss Batis 40mm f/2.0

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Canon and Nikon managers reactions the moment they realized Sony is now going to announce their next E-mount camera soon ;)

After all that Canon and Nikon buzz we can now confirm Sony is 100% ready to make their move. There are multiple Sony and Zeiss announcement ahead. Stay tuned on SAR! Info coming soon!

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You are a fool if you don’t subscribe with all the nice gear that’s coming soon :)

You are ready to go? :)

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For potential SOURCES:
If you know “something” and want to share it anonymously please use the anonymous contact form on the top right of the sidebar. Please use a nickname so that I can recognize you in future messages. You can also contact me directly at sonyalpharumors@gmail.com. Use remailer.paranoici.org to send me an anonymous message if you prefer to do so

Nokishita spotted a new Sony WX700 camera registration. No info yet about the possible updates over the current WX500 camera. But expect the new WX700 to be announced very soon.

Sony confirmed it will have a live press conference at 9.30am CET on Friday 14. Trusted sources told us Sony will announce a new PRO camcorder. They have no info yet about a possible E-mount announcement. We still don’t know if the Sony A7sIII will be announced on September 14 or if Sony will wait out the Canon-Nikon-Panasonic FF camera launch storm first.

The only reliable info I got about the Sony A7sIII so far is this:

Source 1 (with a track of sharing 5 correct rumors out of 6)

4K HDR 60P
The sensor is Exmor RS
The number of pixels is unknown.
Sony is nervous about information leakage, it is difficult to obtain detailed specifications.
But according to sources, the A7S III is amazing, it is really amazing.

Source 2 (with a track of sharing 4 correct rumors out of 4)

The sensor of a7sIII would be new stacked CMOS sensor with integral memory
which means a7sIII would have 4KHDR/60P.
The sensor is technically superior to a9/fs sensor.

A SAR reader asked IRIX if they will release native e-mount lenses anytime soon, they replied:

“Dear XXX,
Thank you for contacting us. We plan to release lenses equipped with Sony E’s native mount in the near future.
However, wo do not know when the first lens with E-mount will be ready for sale.”

Good to hear that!

Just a fictive rendering of a new High End APS-C camera

One of the few testers of the new APS-C High End E-mount camera told me this:

this is a whole new camera

Of course he cannot share more details but this sounds like we will get a completely new body design too.

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Rumor summary
– High End APS-C E-mount camera to be announced at or shortly AFTER Photokina
– New Zeiss fixed lens Full Frame camera with autofocus prime lens to be announced on September 27
– The A7sIII is 90% likely to be announced within 1-2 months. But I can see this announcement happening in October at Photo Plus too.

The lens rumors:
– Sony 135mm f/1.8 GM probably to be announced at or shortly AFTERPhotokina
– Sony 24m f/1.4 GM highly likely to be announced at or shortly AFTERPhotokina
– Maybe new Voigtlander FE lenses coming
– Probably new 50mm f/1.4 APS-C E-mount from Sigma
– Highly Likely a new 70-200mm f/2.8 FF E-mount lens from Sigma.
– New Zeiss Batis 40mm f/2.0