Luminous Landscape reports via trusted sources that Hasselblad got acquired By well-known chinese drone maker DJI ! We have yet no idea what DJI plans are but LL made an analogy that gives us some hope:
In all fairness, another Swedish iconic company – Volvo, is now owned by Chinese investors and Volvo’s new models promise really well – if they sell. So there is hope. Or is this simply a brandname takeover?
Hasselbad always had a close to relation with Sony. And I also wonder if something will change here too…I guess the answer is no.
Many PRO photographers use to make large prints of their photos when doing exhibitions. But this could change thanks to a new Sony CLEDIS technology displayed by Sony at CES this year. Gizmodo writes:
Each tile is just 17.875 inches wide, and stitched together, they could build you a wall of infinite size. The above display is 36 feet by 9 feet, at a resolution of 8K by 2K.
Of course this is just an expensive prototype yet. But in a couple of years this may be the tech used to show your pictures….
Today(January 4th at 5:00pm Las Vegas time) Sony will live stream a press conference from the CES show. There is almost zero chance Sony will announce a new camera or lens. Instead our sources told us to expect them to show a new prototype of “CLEDIS TV screens”. These are rumored to be even better than OLED TV’s;
https://www.youtube.com/watch?v=mRucBViqF6U
New E-mount lenses are more likely to be announced by early February before the CP+ show in Japan.
On January 8 at 5pm PT you can follow the Sony CES press conference live here on SonyAlphaRumors (there should be a video live stream). Like I told you before Sony usually does not announce new cameras at this show.
The only thing that gives us a very tiny bit of hope that we might get a camera is the fact that Sony registered a new camera with the code “WW541200”. But that camera might as well be announced in February before the CP+ show start.
To give you a very general heads-up of what’s Sony’s goal for 2017. It is without doubt another year where Sony will focus on the FE lens development and release. This includes a new 16-35mm GM and new telephoto lenses. And a few A-mount lenses will get an update too.
There will be of course new cameras (A7 mark III and the A7rIII or A9). But the crazy camera release circle Sony had back in 2013-2014-2015 is definitely over.
Canon Mount will be the first wave of 14mm lens product in early January – maaaaaaybe some Sony E Mount will be included in those shipments but he said that’s a ‘pie in the sky’ expectation. More likely Sony E Mount will appear in latter January / early February.
Sony A99M2 (A99 II) High Speed Shooting Video and AF Test – This is what it sounds like
Why you should not delete images on your memory card using your camera (Diyphotography)
Cure found for wide angle rangefinder lenses on Sony bodies! (Fred Miranda).
The New Medium Format (Explora).
Prepping Your Holiday Photo Gear (Adorama Learning Center)
The Best Lenses below $499 for the Sony a7 Series (Phillip Reeve).
Sony Enters Settlement relating to the European Commission Investigation of the Secondary Batteries Market (Sony.net).
Juan: “Take Kayo interviewed me about my Beers And Cameras meet-ups. I talk about how I use my Sony, like my M-Mount glass and other things. Think your audience may find it entertaining. https://www.youtube.com/watch?v=fM1V020t6l0”
Scott: “A personal project shot on a mixed bag of Sony cameras. I normally work on weddings, making films and taking photos so it was good to leave the work behind and try something different. This film was shot on the A7s, A7ll, A7r, RX100mk4, RX10mk2 and the Phantom3 Pro. The lenses used were the FE90mm f2.8, Batis 85 f1.8, FE 35 f1.4 and 24-70 f4. https://vimeo.com/181710326”
