There is now some chatter that Sony will unveil “something” this week (Correction: announcement in 2-3 weeks!). I am now sure we will not get a new A7 or A9 camera but rather something else.

Let’s speculate: This could be a new E-mount camcorder, E-mount lens or E-mount accessory (LAE adapter?). Or maybe a major firmware update? Or what else could it be?

Tamron keeps patenting designs for Full Frame mirrorless system cameras (aka Sony FE). Egami spotted a new 60mm f/2.8 FE lens design patent. The recent months Tamron published five FE lens designs:
28mm f/2.8
28-70mm f/3.5-5.6
28-320mm f/3.5-6.3
50mm f/2.8
60mm f/2.8

It’s not clear if Tamron planes to introduce these lenses with their own name or if they will sell the design to Sony or Zeiss.

Kazuo Hirai, president and CEO of Sony Corporation, will deliver the Media Mastermind Keynote at MIPCOM, on Monday October 17, in the Grand Auditorium at 11.30am. It’s not about a new product launch!

Reminder: This week Sony will have an announcement. But I am almost sure now it’s nto abotu a new A7 or A9 camera but rather about something else E-mount (camcorder?).

UPDATE: The announcement will take place in 2-3 weeks and not this week as reported earlier.
I don’t think we are going to see a new A7 or A9 camera. There are many hints that this might be for “something different”. This is one the of thints I received. A source contaced a close Sony friend:

I told him I have feeling it’s not going to be lenses or a series cameras but it’s going to be Fs camcorder like fs7ii or fs5ii. And he said I am very close. So based on him it’s going to be Camcorder

On of our trusted sources said this announcement is about E-mount. Speculation: Could this be a new FF E-mount camcorder? A sort of A7sII on steroids? :)

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Image above shows the [shoplink 48572]A-mount Zeiss 135mm f/1.8 lens[/shoplink]

This is a rumor from a new source. He said that Sony will announce those two new lenses:

20mm f/2.8 FE (Ideal for documentary, landscape and architecture photography
135mm f/2.0 FE

He added that they should be announced in November. So if (big if) that source is right I don’t know if these lenses will be announced next week or in another separate event in November.

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Reminder: Rumors from new sources have to be taken with a big dose of caution. The reason I am posting this on SAR is that sometimes these rumors turn out to be true just like it happened with the recent A6500 rumor.

Two months ago a Zeiss source told me the next Zeiss E-mount lens could be a Batis tele lens. There is a fair chance the lens might be announced at the PDN show next week. But I wanted to give you a short update: Other sources still haven’t gotten any confirmation yet that the Batis will be announced next week. Just to say that I am still not 100% sure it’s coming yet. It may be (but that’s just speculation) that the announcement has been delayed…

Reminder: Next week Sony will announce “something E-mount”.

UPDATE: The announcement time got corrected from “Next week” to “within the next 2-3 weeks.

It ain’t over yet! You hear it here on SAR first: Sony has one more major product announcement scheduled within the next 2-3 weeks! Be sure to subscribe our RSS feed, Facebook page and Twitter stream to not miss any news about that new Sony announcement!

The sources who confirmed this didn’t share any product details info yet. Only thing they told me is that this is something “Big” and “E-mount”. But of course the defintion of what’s “Big” is pretty subjective so therefore do not read too much into it.

So far I got no confirmation that this is about a new A7 camera or about a new High End E-mount A9 camera (expected market release in 2017). Sony is also rumored to announce new FE lenses soon.
Or maybe there is something completely new and unexpected? Do you have some special…”dream”? :)

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Note: “Lo and Behold” is also a subliminal invitation for SAR folks to watch the Werner Herzog’s latest movie.

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