Sony sent out an invitation for a press event related to the IFA show in Berlin. On September 3 at 16:15 Sony will unveil their new products which will certainly include the new Z3 smart phone (with curved sensor?) and the QX30 (with 30x zoom). This is normally NOT the place for regular A or E-mount announcements which are likely to be made before that date in late August.

P.S.: There may be also the chance that Sony splits the product unveiling in 2-3 separate announcements…

Reminder: $80 off on the QX10 and QX100 at Amazon US (Click here) and BHphoto (Click here).

Uebergizmo via Photorumors.

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

Rumors from anonymous and new sources are coming in almost daily now. According to one of them the next Sony A99II (or whatever the final name will be) is going to use the same 36MP Sony A7r sensor. The real highlight will be the fastest autofocus of the world (which Sony claims to be from the A6000 right now). The camera is also featured with NFC and Wifi while rumor has it that there is no built-in GPS because apparently customers do not care about having that feature. Keep your feet on ground for now until trusted sources will confirm the A99II launch and specs.

The source also said the current A99 will keep remaining for sale with likely lowered price. Right now Sony sells them for $1,799 only at [shoplink 27915 ebay]eBay US (Click here)[/shoplink].

The camera is likely going to be introduced along a new Sony 24-105mm G lens. Hopefully that lens will match or even beat the already very good Sigma 24-105mm f/4.0 lens performance.

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Message to sources: You can send me more info anonymously by using the contact form you see on the very right of your browser. You can also contact me directly at sonyalpharumors@gmail.com.
For readers: Subscribe the RSS feed (Click here) and Twitter (Click here) stream and the Facebook fan page (Click here) in order to not miss any news!
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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

I keep receiving more and more hints about a possible big announcement from Sony between August 22 and August 28. Be prepared guys… :)

Reminder: You really cannot afford to miss any of the upcoming Photokina rumors! So be sure to not miss any of them by following use here:
RSS feed: http://www.sonyalpharumors.com/feed/
Facebook: https://www.facebook.com/sonyalpharumors
Twitter: https://twitter.com/SonyAlphaRumors
GooglePlus: https://plus.google.com/104216500156717934391/posts

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Message to sources: You can send me more info anonymously by using the contact form you see on the very right of your browser. You can also contact me directly at sonyalpharumors@gmail.com.
—
Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

I am very confident we will soon get a new RX camera with curved sensor and 35mm f/1.8 Zeiss lens. But according to an anonymous (and new source) there could be a second RX FF camera with a zoom lens and “classic” non curved sensor. He says the new RX2 will feature the same A7r 36 MP sensor and have a 35-70mm f/2.8 compact zoom lens.

Like I said, this is a new source so take it with a grain of salt. As a side note: Sony itself said it’s very difficult to design zoom lenses for a curved sensor so that could be the reason why such a camera still uses the normal flat sensor.

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Message to sources: You can send me more info anonymously by using the contact form you see on the very right of your browser. You can also contact me directly at sonyalpharumors@gmail.com.
For readers: Subscribe the RSS feed (Click here) and Twitter (Click here) stream and the Facebook fan page (Click here) in order to not miss any news!
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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

Last week I posted a Photokina rumor roundup on SAR (article here). After that a very long time trusted source contacted me and said the following:

He knows for sure that Sony developed a sort of Full Frame NEX-7 prototype. While he has not heard anything yet about a real release at Photokina he said I shouldn’t rule out the possibility that Sony may announce this camera in September!

Gosh, I would certainly welcome such a camera!

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Message to sources: You can send me more info anonymously by using the contact form you see on the very right of your browser. You can also contact me directly at sonyalpharumors@gmail.com.
—
Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

UPDATE: Thanks a lot :)

User of the russian Sony forum spotted an image of the new A77 1.08 firmware update. There is also yet no info about the improvements.

Thanks to our russian sources for sending me the link!

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Message to sources: You can send me more info anonymously by using the contact form you see on the very right of your browser. You can also contact me directly at sonyalpharumors@gmail.com.
—
Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!