Businessweek made an interesting interview with Howard Stringer (CEO of Sony). Click here to read the whole interview “Why Sony Is About to Snap Back”

Here you have a small part of the interview:

CHARLIE ROSE (Businessweek)
“What will you say at CES about Sony’s product lineup?”

SIR HOWARD STRINGER
“This year we’re going to swamp the marketplace with innovation and new products, and we’re going to particularly focus on 3D because we have so many assets compared with anybody else—from cameras to projectors to 3D video games to TVs to Blu-ray—everything can be 3D with us. Size finally matters again, so that is an advantage we intend to demonstrate at CES.”

P.S.: thanks “Eneuman” form alphamountworld forum

The french magazine focus-numerique.com (click here to read the google translation) tested the Sony Alpha 450 in an unusual way. They went to the Monte Carlo Rally. The article talks more about cars and less about the Sony A450 but it is definitely worthy to read it :)

What they liked most is the reliable autofocus in such difficoult light conditions.

Did you know that if you freeze your camera you will get better High ISO?
Take your Sony and put it inside the freezer for 15 minutes and than take a shot at High ISO. You will be astonished!

I can imagine you don’t want to risk to kill your camera… also check this website… a guy tried it for you using the Sony A350!

via: photorumors.com

The prestigious french magazine Focus Numerique made an exclusive interview at Tetsurô Gotô (director of laboratory research and development at Nikon).
-> Click here to read the google english translation
The most interesting part for us Sony user is (google english translation): “We have a long relationship with Sony. If the sensors D3s Nikon, D3 and D700 were designed by Nikon, Nikon D3x those of small sensors and APS-C are from Sony. We want to use our own sensors in SLRs most popular [small sensor APS-C], as the performance of our sensors are better. However, it will take some time because it must make economies of scale. Sony is a big company that sells many sensors camera makers. The Alpha DSLR use Sony sensors and we also use Sony sensors in the D3000 and D5000 for example. In our D300, we use a basic Sony sensor and ours have the same definition, but they are quite different, because we make many changes. ”

That sounds like Nikon is playing with the idea to produce 100% “native” Nikon sensors!

Leaked by slashgear.com

UPDATE: Our source gave us more details: “10fps burst, sweep panorama, iAuto, two image stacking modes for lowlight capture with high ISO and low noise… you’ll see these across the X series“.

Rumored specs (source: photorumors)

* Full 1920×1080 60i AVCHD at either 17mbps or 9mbps, your choice.
* MP4 at 1080p (12mbps) 720p (6mbps) or VGA (3mbps) also available.
* Superb stabilization. Optical Zoom and Optical stabilization is available in video (AVCHD or MP4).
* Backlight correction HDR. * Face detection, face motion recognition, smile shutter.
* Full metadata GPS and Compass tagging (HX5V only). Latitude, Longitude, Time, Date, and the direction you were facing when you took the shot.

Important note: Two days ago we have been the first to post the rumor about the new TX5. Step by step our rumors are becoming more reliable! We will keep in mind the name of the source who sent us the information. I am sure he will tell us more soon!

According to the japanese website dc.watch.impress.co.jp Sony will not produce the Sony A230 anymore. The text is in japanese, click here to read the very bad google english translation.
Announced the 18 May 09 the A230 had a relative short life cyclus.

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Currently the Sony Alpha A230 with 18-55mm Lens sells for $429.00 at amazon.com.

Just recieved a rumor from a new source. This rumor has not be confirmed by any other source.

The source says the TX5, Sony’s underwater point and shoot should be announced soon. “We can glean two things from the title. T means touch screen and since all of Sony’s touch screens are resistive they can actually work underwater and the X indicates the Exmor CMOS system, most likely the BSI R sensor.
Don’t know pricing, or specs, though, based on other X series cameras it’ll be 10mp and likely the 4x Zeiss formula in the lens, though if it’s of the 25mm variety like the TX7 or the 35mm variety like the TX1, that remains to be seen. I am personally hoping for the former.”

Send us your rumors at sonyalpharumors@gmail.com

Thanks!