Message to our anonymous sources…

Dear readers,

our anonymous sources are using our contact form (that doesn’t require email address) so there is no other way for me to contact them than to post on SonyAlphaRumors ;)

My messages for anonymous sources:

1) Thanks for all the help and rumors you are sending me :)

2) Don’t be afraid when you don’t see me posting your rumor. You will understand that I need to check the rumors I do receive! My mail is full of funny (false) rumors :)
Sometimes I do need days or weeks to get a response from other sources.

3) Thanks “A.” for the ZEISS rumor you sent me yesterday! Hope I will hear from you again  ;)

4) I need your info about the [shoplink 3228]Sony A700[/shoplink] and [shoplink 3032]A900[/shoplink] successor + E-mount Zeiss lenses to confirm some rumors I received.

For all people that would love to send me rumor but they don’t know how to do it:

1) Use the contact form on the right sidebar. You can avoid to send me your email-address or name. The form also doesn’t store your IP-address.

2) Please use some kind of nickname. It makes it easier for me to recognize you

3) Sometimes I would love to answer you. Create a fake gmail account and contact me. I will answer you!


(SR4) Swedish website tested the new NEX firmware…

The swedish website Minhembio tested the new upcoming NEX firmware! and that’s what they wrote:

Some rumor spreading first: For Photokina Sony will deliver a new software update for the NEX-cameras which will allow more creative filming with bigger and better control over your “creative filmmaking”. We tested one of these cameras with this new firmware and can confirm that it will be easier than ever to be creative with your camera.

Read the google english transaltion at

More about the FF sensor development and Nikon partnership…

As you remember we received an email from one of our sources about the future Sony Fullframe and Nikon partnership strategy. That email created a lot of heavy discussions. The source contacted me again and sent me following text to publish. Feel free to express your opinion, he is reading your comments!

It is a total BS that Sony will quit FF sensor business. Sony is gearing up for major push into pro photography because they can make the best video-still convergence cameras including for newsmen. That is why their main DSLR lens push is into FF. Sony does not need Nikon. Nikon needs Sony. Even if Nikon would get their sensors elsewhere, Sony has no problem making FF sensors for themselves only. No one has as much experience as Sony in sensor design and no matter hown much Canon tries, they can’t compare to Sony. Sony is only now getting heavily into DSLR sensor business. Don’t believe the posts that Nikon can make the same quality sensors as Sony. The imaging chipset comes with image processing, including HD video. Nikon can work with another company that would design the chipset for them, with Nikon input, but it would be crazy to try to do that when Sony is getting heavily into the same kind of business and Nikon knows that they would not be able to compete on the same level, even with sensor design outsourcing.

I know that this text sounds like it was written by a “SonyFanboy” (He says: “Canon can’t compare to Sony”). Fact is that he gave me correct “rumors” in the past. The question now is if after the very good and expensive Nikon D3X ($7,399.95 on Amazon!) and the cheap but still good Sony A850 Nikon and Sony will release a new Fulflrame camera in 2010. My answer? We will have to wait until next year :(

P.S.: We are working to get news about the new NEX and Zeiss lenses, and about the A77 and NEX7 camera. If you know something feel free to share your news using the contact form on the right sidebar. Every little info helps!!! Thanks!

(SR4) UPDATED: Sony Sweden says the A560 and A580 will very likely be the last DSLR with “classic” mirror. And there might be a replacement for semi-pro camera A700 at Photokina

Markus from Sweden sent us the following link ( to an interview with the product responsible guy from Sony Sweden. The interview is in swedish and Anders Ericsson (Sony) says that the Sony A560) and the A580 are probably (pretty certain) the last traditional DSLRs from Sony! So bye bye Optical Viewfinder :(

And than he says that “there might be a replacement for semi-pro camera [shoplink 3228]Sony A700[/shoplink] at Photokina

Can our swedish readers please make a complete translation? Thanks!


UPDATE: I repeat, we don’t expect the A7xx yo be announced at Photokina. Probaby they will sow the prototype only. But we do believe the A560 and A580 are really the last DSLR cameras…

UPDATE: Here the complete Interview translation made by Eric (Thanks!)

Q: Anders Ericsson, photo specialist at Sony, you have just released four new DSLR. Isn’t that a little too much?
A: Yes, you could really think that. The thing is that we are entering a new market where haven’t been precent. Early this spring we released a NEX camera which combines the quality of the DSLR and also high resolution video in the NEX-5.  We are now entering the DSLR bodies and so are releasing two different types of concepts here.

Q: These new cameras, the A33 and A55, which are a completely new design from Sony with fixed mirrors, which types of customers are they targeted at? Who are you competing with?
A: Well they are for those customers who are thinking along the lines of “Should I buy a very good compact camera with video function or should I aim a little higher?” Maybe they are looking a little at, for instance, the Canon EOS-550.

Q: It sounds like this technology could be interesting for instance for hobby photographers/semi professionals with a 70-200/f2.8 who want’s to shoot sports.  It is possible we could se this technology in cameras with optical viewfinders which are a little bigger and more professional?
A.: Yes, absolutely. This is a new direction we are taking and going from a DSLR, that is a digital system camera, to SLT where the T denotes Translucent, meaning a new type of mirror technology. This broadens the concept type to many different types of camera bodies. So that is true.

Q: Then the A560 and A580 might be the last models of your older, traditional segment?
A: I can agree to that, yes. That is correct.

Q: Now, you have chosen and electronic viewfinder in the A33 and A55, but when we look through it the whole image is not presented – there is a masked area which is not being used. Why is that?
A: It is because the viewfinder has a resolution of 1.44 million pixels. Effectively the resolution is 1.15 million pixels, which is because there is a boarder around the image which might be perceived as unused space. This is why we are communicating that the effective resolution of the electronic viewfinder is 1.15 million pixels.

Q: Is it the graphics card in the camera that can’t handle the whole picture and that is why the whole area isn’t used, or what is the technical cause for this?
A: That’s a very good question. It is possible that i could be that they have used up the capacity of the camera on the software for the autofocus, in order for that to reach top performance.
(That’s what I think he means to say anyway, he’s not expressing himself very clearly.)

Q: A33 and A55 have a fixed mirrors which “steals” some light. How large is this loss of light?
A: They are talking about approximately half a stop before it reaches the software, but the new sensor in this camera should mean that it has less of a loss than the older A550.

Q: So you are gaining half a stop on the new sensor, doesn’t that mean you’re always facing the risk that you are half a stop behind the competition – comparing the latest sensors?
A: We are hoping that the reviews that you and the rest of the press are producing, will show that these cameras perform better than the older A550 did.

Q: Sony has previously gotten some critique regarding noise on some models but we saw earlier with the A550 and A500 that you have improved this some. Do you think with time you will become the leader in terms of noise?
A: The goal is to deliver very good imaging chips and have a very low noise levels in those. What happened in the A500/A550 was that we switched from the older CCD technology in the entry level cameras to the new exmor technology where we digitize the light directly on the imaging chip, which means that we loose the step where you would previously build up noise because of the external A/D converter. We can now skip that step.

Q: Those who have an A700 and are hoping for a new camera for the more advances users, when will they get something new?
A: That is a very good question. There have been a lot for whispering about an A750 during that past six months. We have not seen any press release of information regarding this internally yet. We’ll see what happens at the fair in September, down in Germany.

Q: Finally, the electronic viewfinder you are using in the A33 and A55, in the press meeting here there was some talk about something even better coming in a year. What kind of technology is that?
A: You are actually getting ahead of me here, I have no facts about that development. What I have heard rumors about is that there is a lot of development going on in that area. What you have now with the viewfinder in the A55 is that you have very little loss of light when photographing in low light, which is a tremendous advantage compared to earlier compact cameras when using an electronic viewfinder.

(SR1) Having some fun: More asian rumors (A9xx, Axxx, A780)

Asian rumor writers are quite active in those days! As you know we from SonyAlphaRumors don’t expect Sony to announce any new professional camera at Photokina. But those asian sources do claim to know specs and details about the [shoplink 3032]Sony A900[/shoplink] and [shoplink 3228]Sony A700[/shoplink] successors. As usual, take it with a grain of salt!!! I am almost certain they are purely invented! The only true news is that Sony UK discontinued both fullframe models

The first two camera specs do come from

Sony A9xx
34.6 mp
100% pentaprism
51 AF point
center new double cross f2.8
8 cross
18 hidden assist point AF
ISO 100-25600,extend 50-51200

Sony Axxx
19 point AF
center double cross f2.8
new Bionz,unknown number
ISO 100-25600,extend 50-51200
3.5′ Bravia class LCD

And here a rumor from Xitek (via Fotoactualidad)

Sony A750
New BIONZ processor (perhaps twice, but is unlikely)
19 points of focus, central cross
Between 10fps and 12fps
ISO 100-25600 (expandable to 50-51200)
Full HD Video 1080i
Folding LCD 1.44K
HDR, 3D Panorama
Metal body
Date of announcement: September 12