Sony Korea slides unveils the plan to focus on the “High-End” market!

The Korean site Naver posted these slides from a Sony Korea presentation (translation on courtesy of Dicahub and SAR reader Park). There are a couple of interesting info:
– Sony is now entering “Phase 2” of their product startegy. From 2014 towards focsu will be on the High End A and E-mount market.
– In Korea Sony has the chance to become the leader of the system camera market (DSLR+Mirrorless) by end of this year! They have 31% of the whole market in Korea and 53% of the mirrorless market.
– Sony said they have 50% share of the global sensor market (on a quantity basis).
– Sony said A6000’s 24.3MP sensor is a newly designed sensor. On-chip design is applied on this sensor as that of A7 and A7r, which gives about 20% increase in sensitivity over NEX-7’s sensor.

Well, I am not surprised to hear they want to focus on the higher end market. It’s where you make the money in these days! Let’s hope we wills ee all these new stuff very soon :)

More slides:

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(SR3) Surprising rumor: First hints about a Sony medium format camera?

Two different anonymous sources got hints about a quite surprising new Sony camera. They have been told Sony will launch their own Sony branded medium format camera within the next 5-6 months. It will use the same 50MP 44x33mm sensor used by the $27,500 Hasselblad H5D-50c (here at BHphoto).

Both sources stressed to say that the camera will not compete against the Hasselblad, Pentax 645DII and Phase one using the same Sony sensor. The camera is “completely different“! And….good news…it’s cheaper than them :)
Don’t know if this could be a sot of medium format RX camera with fixed lens or a new interchangeable lens mount system. This part is pure SAR admin’s curiosity and not a rumor. But I want to know if…:

Are you interested in any of the three patented options? I would get the...

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Note for the “medium format camera” sources:
Please be patient if I don’t post all what they send me. I am using the info they share to double if not triple check the quality of the information with trusted sources. But I would be happy if they can keep sending me more details and if they want they can create a fake gmail account to contact me directly and anonymously at sonyalpharumors@gmail.com. Thanks!

More about the new Sony sensor:
Sensor Type:  50 Megapixels CMOS (8272 x 6200, 5.3 × 5.3 μm)
Sensor Dimensions:  32.9 x 43.8mm (sensor is physically 70% larger than a Full Frame sensor)
Image Size:  RAW 3FR capture 65MB on average. TIFF 8 bit: 154MB (on the Hasselblad H5D-50c).

———
Message to sources: You can send me more info anonymously by using the contact form you see on the very right of your browser. You can also contact me directly at sonyalpharumors@gmail.com.
For readers: Subscribe the RSS feed (Click here) and Twitter (Click here) stream and the Facebook fan page (Click here) in order to not miss any news!
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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

 

 

The SR5 weekend rumors roundup: A3500 leaked, new FE lenses to come soon, and A77II and surprises too.

There is going to be plenty of new Sony stiff coming soon. For A and E-mount lovers! In case you missed it this weekend we had some new rumors and leaks:

1) Sony Australia (Click here) already lists the new A3500 camera and new 18-50mm f/4.0-5.6 lens. I don’t know when Sony will announce them officially but I guess it will be very soon.

2) Mark Weir from Sony confirmed that new Full Frame E-mount lenses are going to be announced soon. And yes, Sony is working on very fast aperture lenses too. He also said new power zooms are in the work. The probably most intriguing news is that Sony will soon announce camera(s?) that have been never made before!

3) The A77II is coming for sure in very early May. And I am looking forward to post the first specs soon!

You have to stay tuned on SAR. If the rumors I am receiving in these days are correct there will be room for quite some surprises too!

———
Message to sources: You can send me more info anonymously by using the contact form you see on the very right of your browser. You can also contact me directly at sonyalpharumors@gmail.com.
For readers: Subscribe the RSS feed (Click here) and Twitter (Click here) stream and the Facebook fan page (Click here) in order to not miss any news!
——–

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

 

(SR5) first images and full specs of the Sony A3500!

 
These are the first images and full specs of the new Sony A3500 which replaces the current Sony A3000. It will come with a new Sony 18-50mm f/4.0-5.6 lens. Thanks MdB for sharing the info!
System
Camera Type Interchangeable lens digital camera with built-in flash
Lens Compatibility Sony E-mount lenses
Image Sensor
Type APS-C type (23.2 x 15.4mm), “Exmor” APS HD CMOS sensor
Effective no. of Pixels Approx. 20.1 mega pixels
Total no. of Pixels Approx. 20.4 mega pixels
Anti-Dust System Charge protection coating on, Optical Filter
Recording System (Still Image)
Recording Format JPEG (DCF Ver. 2.0, Exif Ver.2.3, MPF Baseline compliant), RAW (Sony ARW 2.3 format)
Image Size (Aspect Ratio 3:2) L: 5456 x 3632(20M), M: 3872×2576(10M), S: 2736×1824(5M)
Image Size (Aspect Ratio 16:9) L: 5456×3064(17M), M: 3872×2176(8.4M), S:2736×1536(4.2M)
Image Quality Modes RAW & JPEG, JPEG Fine, JPEG Standard
Picture Effects Posterization (Color, B/W), Pop Color, Retro Photo, Partial Color (R,G,B,Y), High Contrast Mono, Toy Camera, Soft High-key, Soft Focus, HDR Painting, Rich-tone Mono, Miniature
Creative Style Standard, Vivid, Portrait, Landscape, Sunset, B/W (Contrast (-3 to +3steps), Saturation(-3 to +3steps), Sharpness(-3 to +3steps))
Dynamic Range Off, Dynamic Range Optimizer (Auto/Level), Auto High Dynamic Range: Off, Auto Exposure Difference, Exposure difference Level (1.0-6.0EV, 1.0EV step)
Color Space sRGB standard (with sYCC gamut) and Adobe RGB standard compatible with TRILUMINOS™ Color
Recording System (Movie)
Recording Format AVCHD format Ver. 2.0 compliant, MP4
Video Compression MPEG-4 AVC/H.264, MPEG-4 AVC/H.264
Audio Recording Format Dolby Digital (AC-3) 2ch, MPEG-4 AAC-LC 2ch
Recording Media
Memory Stick Memory Stick PRO Duo, Memory Stick PRO-HG Duo, Memory Stick XC-HG Duo
SD Memory Card SD memory card, SDHC memory card, SDXC memory card
Noise Reduction
Long exposure NR Available of shutter speeds longer than 1 sec.
High ISO NR Normal/Low
White Balance
Modes Auto WB, Daylight, Shade, Cloudy, Incandescent, Fluorescent, Flash, C.Tem , C.Filter , Custom
Focus System
Type Contrast-detection AF*1
Sensitivity Range EV0 to EV20 (ISO100 equivalent with F2.8 lens attached)
Focus Modes Autofocus, DMF (Direct Manual Focus)*2 , Manual Focus*2
Autofocus Mode AF-S: Single-shot AF, AF-C: Continuous AF
Focus Area Multi Point (25 points) / Center-weighted / Flexible Spot
Other Features Tracking Focus, Focus lock, Built-in AF illuminator (Distance: approx. 0.5-3.0m (with E 18-50mm F4-5.6 lens attached))
Exposure Control
Metering System Type 1200-zone evaluative metering
Sensitivity Range EV0 to EV20 (at ISO100 equivalent with F2.8 lens attached)
Metering Modes Multi-segment, Center-weighted, Spot
Exposure Modes iAUTO, Superior Auto, Programmed AE (P), Aperture priority (A), Shutter-speed priority (S), Manual (M), Sweep Panorama, Scene Selection
Scene Selection Portrait, Landscape, Macro, Sports action, Sunset, Night portrait, Night view, Hand-held Twilight, Anti Motion Blur
Exposure Compensation Still images: +/- 3.0EV (1/3EV steps), Movies: +/- 2.0EV (1/3EV steps)
Exposure Bracketing With 1/3, 2/3, 1, 2, 3EV increments, 3frames
AE Lock AE is locked when the shutter button is half pressed (ON/OFF is available in MENU)
ISO Sensitivity Still images: ISO100 to 16000, AUTO (ISO100 to 3200), Movies:ISO100 to 3200 equivalent, AUTO(ISO100 to 3200 equivalent)
LCD
LCD Monitor Type 7.5cm (3.0-type) wide type TFT
Total no. of Dots 230,400 dots
Brightness Control Manual (5 steps between -2 and +2), Sunny Weather mode
Display
Histogram Yes
Real-time Image Adjustment On/Off
Other Features
Face Detection Up to 8 faces detectable automatically
Smile Shutter Selectable from 3 steps
MF Assist Yes
Shooting Tips Yes
Help Guide Yes
Shutter
Type Electronically-controlled, vertical-traverse, focal-plane type
Shutter Speeds Still images:1/4000 to 30 sec, Bulb, Movies: 1/4000 to 1/4(1/3 steps), up to 1/30 in AUTO mode
Flash Sync. Speed 1/160 sec.*3
Viewfinder
Type 0.5cm (0.2type) electronic viewfinder(color)
Field of View 100%
Magnification Approx. 0.70x with 50mm lens at infinity, -1m
Eye Relief Approx. 21mm from the eyepiece, 15mm from the eyepiece frame at -1m
Diopter Control -4m to +3.5m
Drive
Shooting Modes Single Shooting, Continuous shooting, Speed Priority Continuous shooting, Self-timer (10/2 sec delay selectable), Self-timer (Cont.)(with 10 sec delay 3 exposures), Bracketing
Self-Timer 10/2 sec delay selectable, 10 sec delay 3 exposures
Continuous Shooting (Approx.) Continuous mode:max. 2.5 fps*5, Speed Priority Continuous shooting: max. 3.5 fps*5
No. of Frame Recordable (Approx.) Fine: 6 frames*5 *6, Standard: 6 frames*5*6, RAW&JPG: 4 frames *5 *6
Playback
Single Yes (with or without shooting information RGB histogram & highlight/shadow warning)
6/12-frame Index View Yes
Enlarged Display Mode L: 15.1x, M: 10.7x, S: 7.6x, Panorama (Standard): 19x, Panorama (Wide): 29x
Image Orientation On/Off selectable
Slideshow Yes
Interface
PC Interface Multi/Micro USB Terminal, Hi-speed USB (USB2.0): Mass-storage, MTP
Compatible OS (USB Connection) Windows Vista*7  SP2, Windows 7 SP1, Windows 8, Windows 8.1, Mac OS X (v10.6-v10.9)
Audio
Microphone Built-in stereo microphone
Speaker Built-in, monaural, Volume settings in 8 steps between 0 and 7
Flash
Type Built-in flash
Guide No. 4 (in meters at ISO 100)
Flash Coverage 16mm (focal-length printed on the lens body)
Control Pre-flash TTL
Flash Compensation +/- 2.0EV (1/3EV steps)
Flash Modes Flash off, Auto flash, Fill-flash, Slow Sync., Rear Sync., Red-eye reduction (on/off selectable), Hi-speed sync.*4
Red-eye Reduction On/Off selectable
Recycling Time Approx. 4 sec.
Print
Compatible Standards Exif Prin, Print Image Matching III, DPOF setting
Power
Battery One rechargeable battery pack NP-FW50
Battery Performance Still Image: (Approx. 470 images(Viewfinder), Approx. 480 images(LCD screen)(CIPA standard))*8
Movies(actual recording): (Approx. 90 minutes(Viewfinder), Approx 90 minutes(LCD screen) (CIPA standard) )*9 *10, Movies(continuous recording): (Approx. 160 minutes(Viewfinder), Approx 160 minutes(LCD screen)(CIPA standard))*9 *11
External Power AC Adaptor AC-PW20 (sold separately)
Size
Dimensions (W x H x D) Approx. 128 x 90.9 x 84.5 mm
Weight (Body Only) Approx. 353 g
Weight (With Battery & Memory Stick PRO Duo) Approx. 411 g
Features and specifications are subject to change without notice.
*1 When using phase-detection AF, limited lenses will be compatible initially. Expansion is planned by body firmware update.
*2 Only with lens sold separately
*3 With compatible Sony external flash
*4 With compatible external flash
*5 Varies according to shooting conditions or memory card used
*6 Continuous drive (Hi) in Drive mode
*7 Starter Edition is not supported.
*8 The LCD screen is turned on, shot once every 30 seconds, operate zoom alternately between W and T ends, flash strobe once every two times, turn power off and on once every ten times.
*9 Continuous movie recording is possible for approximately 29 minutes (limited by product specifications).
*10 Indication recording time, which is defined by repeating the cycle: Power on, start recording, zoom , stand-by and power off.
*11 The total movie recording time. When the limit of the continuous movie recording time (29 minutes) is reached, let the camera continue movie recording by pressing the MOVIE button again. No other operation such as zoom are performed.

(SR5) Mark Weir from Sony confirms new FE lenses and “unique” cameras will be announced soon! And very fast FE lenses will come too!

As I told you many times in these weeks Sony has a big announcement in early May. There will be definitely a new A77 successor but I was confident Sony would announce more stuff. And well, Mark Weir from Sony just confirmed new FE lenses will be announced “very soon”. And I think some A-mount lenses will come too. But that’s still not SR5 confirmed yet. Mark also says some “unique cameras will come too! These are some key info he shares on the BH video posted on top:

38:00 min Mark confirms Sony will launch very fast FE lenses.
39:40 min Mark confirms we won’t have long to wait to see the new lenses! And he said the people who makes Sony suggestions about lenses will be very happy :)
47:30 min Mark answers about the light leak issue
54:50 min Mark says Sony wants to make cameras that have been never made before. And you will see more of that shortly!
1:14:00 min Mark says they will be releasing more “Servo-based” zoom lenses.

This means I have now seriously go back to work and contact all sources to try to get some SR5 rumors! And you readers may help me to keep an eye on forums and sites to see if we can catch some info about the next Sony announcement! This is going to be an exciting time once again here on SAR!

Reminder: These are the new Samyang lenses announced today (two of them for the Sony A7-A7r):
8mm f/2.8 UMC Fish-Eye as Sony E mount (Click here).
10mm f/2.8 ED AS NCS CS lens as Sony E mount (Click here) and as Sony A mount (Click here).
12mm f/2.0 NCS CS lens as Sony E mount (Click here).
8mm T3.1 Cine UMC Fish-Eye II lens as Sony E mount (Click here).
24mm f/1.4 ED AS IF UMC lens as Sony E-mount (Click here). Compatible with A7 series.
35mm f/1.4 AS UMC lens as Sony E-mount (Click here). Compatible with A7 series.

———
Message to sources: You can send me more info anonymously by using the contact form you see on the very right of your browser. You can also contact me directly at sonyalpharumors@gmail.com.
For readers: Subscribe the RSS feed (Click here) and Twitter (Click here) stream and the Facebook fan page (Click here) in order to not miss any news!
——–

Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!