Paul Genge from Sony UK said at British Journal of Photography that the firm has still to make a decision on whether it will use its Translucent Mirror Technology in the upcoming models. And he said that a new Alpha full-frame camera would replace the A850 and A900 released in 2008.

That is more or less all what Sony had to say about their future Fullframe plans. What do I know more in terms of fullframe rumors?

1) The roadmap for FF lenses and camers has been shifted forward for a couple of months. Like it was for the A77 everything has been delayed. I will give you more info about the new Fulflrame lenses soon.
2) There will be more than one (probably three!) new fullframe cameras in 2012
3) Not a single one of those will have a classic DSLR design (no classic mirror, no prisma)
4) The A99 (one of the three cameras) should be unveiled before the Photokina 2012 show in September (I am not sure yet when Sony will announced about other one-two fullframe cameras)
5) Sony developed a new 36Megapixel fullframe sensor which will probably fit inside the A99.

Of course I received more details, but I need to double and triple check them with other sources. I ask my sources if they cans hare me some bits about the future Sony FF roadmap. As you know you can use the anonymous contact form on the right sidebar or write me at sonyalpharumors@gmail.com. Thanks!

What I can also say is that my trusted sources are sure the new FF cameras will shake the world. And I am sure they mean it very honestly!

See you soon!
Andrea

The sexy EVF corner of the NEX-7 (Click here to preorder).

Let’s start from a fact. The NEX-7 gets more preorders than the A77 at Amazon (Click here to see the rankings…with both NEX-7 preorder options inside the top 20!). There was not one single day the A77 was preordered more than the NEX-7! The curious thing about that is: Sony definitely focused their marketing campaign mainly on the A77. De facto there are plenty of A77 previews and image samples around the web. You can find RAW image samples, youtube videos, previews and even first full ISO tests and reviews! On the opposite there are absolutely ZERO reviews, image samples or NEX-7 video samples about the NEX-7. And it’s a bit surprising that most of the photo websites are really enthusiast about the NEX-7 (without having it even fully tested it!):

Imaging Resource (Click here) wrote about the NEX-7: “We obviously can’t conclude a whole lot from a camera that we’ve only seen in barely-functional prototype form, but what we’ve seen looks tremendously impressive. We do have a good idea of what the NEX-7’s image quality will be like,d though, because it uses the same 24.3 megapixel sensor and advanced Bionz processor that we’ve already shot a fair number of test images with in the A77. Sony claims that the A77’s image quality “approaches that of full-frame cameras”, and we found that indeed to be the case when we compared image samples against those from [shoplink 3032 ebay]Sony’s earlier A900 full-frame SLR[/shoplink]. That same level of imaging prowess in the NEX-7’s super-compact body can’t help but be a huge hit.”

ePhotozine (Click here) said: “The NEX-7 is an exciting product that gives manual controls, dials, and buttons, on the camera. These are physical, real buttons, that you can press and feel. Even more than this they are customisable to give you the control you want. Without doubt this is the highest specification mirrorless camera available yet.“.

I summed up some of the key features the reviewer liked. And here is the question for you (you can select more answers!):

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Thansk for your answers! And pelase drop me a message if you find some NEX-7 review! Thanks! UPDATE: The sum of the votes is not 100%. Example, percentage like 34% near one of the answers means that 34% of all voters selected that specific answer.

NEX-7 and Zeiss lens preorder links:
Sony NEX-7 body only at Amazon, Adorama, Jessops UK and Sonystore.
Sony NEX-7 with 18-55mm lens at Amazon, BHphoto (notification only) and Sonystore.
Zeiss 24mm f/1.8 E-mount at Amazon, Adorama, Bhphoto (notification only) and Sonystore.

More NEX-7 links:
Sony NEX-7 : retour sur l’interface tri-navi (Focus Numerique).
NEX-7 preview at Cameralabs (Click here).
NEX-7 at Photographyreview (Click here).
NEX-7 Preview at Photographyblog.
Sony NEX-7 high-end APS-C mirrorless camera first look at Dpreview.
Sony SLT-A77 & NEX-7 Hands-on First Look at Photoxels.

ALL Preorder links:
Sony A77 with 16-50mm lens at Amazon, Adorama, Jessops UK and Sonystore.
Sony A77 body only at Amazon, Adorama, Jessops UK and Sonystore.
Sony A65 with 18-55mm lens at Amazon, Adorama, Bhphoto (notification only), Jessops UK and Sonystore.
Sony A65 body only at Amazon, Adorama, Bhphoto (notification only), Jessops UK and Sonystore.
Sony NEX-5N with 18-55mm lens at Amazon, Adorama, Bhphoto, Jessops UK and Sonystore.
Sony NEX-5N at Amazon, Adorama, Bhphoto, and Sonystore.
Sony 50mm f/1.8 at BHphoto (notification only), Adorama and Sonystore.
Sony 55-210mm E-mount at Amazon, Adorama, Bhphoto (notification only) and Sonystore.

Good Morning dear SAR readers!

I am now recovering a bit from the two very busy days and weeks I had before the A77 announcement. It’s a bit to early to for me to talk about the new products. I still had no chance to get my hands on the new cameras and lenses and from what I have seen on the web it’s difficult to judge the quality from the cameras and lenses (Example: image samples have been taken with non final firmware version).

Yes it took long to see an A700 successor, yes it’s difficult to get in love with the EVF (electronic viewfinders) way of shooting when you are used to work with OVF (optical viewfinders). Yes the price is higher than we hoped it would be and there are also many other smaller things I necessarily do not like. But I think Sony made an overall very good job! The A77 is a bomb of a camera and I will definitely buy the NEX-7 (which I will buy) which in my opinion is a unique camera! Actually I think they are leading the whole photography world into a new direction, something Nikon and Canon aren’t doing yet!

I had a lot of talk with my sources in these days. They all do confirm that Sony will focus on the still&video experience, they are aware that NEX users need pancake lenses, they are aware that we need video optimized lenses (by the way Sony, take a look at the new X video lenses from Panasonic!), and least but not last ALL, I repeat ALL(!) sources do confirm Sony has a very busy and amazing fullframe roadmap! It will take some time before we see the new A99 and other full frame cameras. Sony wants to see if the A77 will be accepted well by the market and if there are some flaws to address.

So what’s next?
Actually I believe more lenses will be announced in a couple of months and I do expect Sony to make some major announcement right before the CES event in early January. I have been told that Sony is also working on a new type of cameras. But that is a surprise I will keep up for you later :) So this was just to say, that there will not a be a lot of time to rest here on SonyAlphaRumors!

See you soon! And thanks for your help in these days and weeks!!!
Andrea

There are hot news coming via Quesabesde (Click here). Sony will announce three new NEX lenses in 2012. A high standard zoom lens, a wide angle zoom lens and a mid telephoto lens (See picture on top). And Sony confirmed that “Fullframe cameras are on our roadmap”. There are no details yet but we from SonyAlphaRumors already told you that we heard that more than one model will be announced in 2012.

Our Australian friends from Electronicsnews.com.au (Click here) Mr Sean Ellwood (Sony’s product specialist for digital imaging). As usual I will give you only a few tidbits of info. For the rest read the full article!

1) Mr Ellwood confirmed that SLT is the future for Sony (bye bye optical viewfinder) because: “We decided that…rather than trying to do the same thing that Canon and Nikon have done and refined to a very great degree, it made more sense for us to do something different.”
2) Sony will also take the new fullframe strategy very seriously: “We recognise that there is more to offering a professional camera service than just putting a camera out there.”. Just an editor’s note: Unlike Electronicsnews I do believe (no, I am sure!) Sony has a great FF strategy and you will see a huge event like today in 2012!

HOT!!! You can see an A77 video here: http://www.amazon.com/gp/mpd/permalink/mL6KZXE96MW1/!!!
HOT!!! And here is the NEX-7 video: http://www.amazon.com/gp/mpd/permalink/m6QSS5UVQ2CB2/

UPDATE: Amazon removed all the links below. But video linked on top still do work :)
UPDATE_2: There is a live tweet of the Sony presentation by JVS on Twitter (Click here).

Sony A77 with 16-50mm lens at Amazon (Click here).
Sony A77 body only at Amazon (Click here).

Sony A65 with 18-55mm lens at Amazon (Click here).
Sony A65 body only at Amazon (Click here).

Sony NEX-7 body only at Amazon (Click here).

Sony NEX-5N with 18-55mm lens at Amazon (Click here).
Sony NEX-5N at Amazon (Click here).

Click on the image to view it fullsize! Thanks Jose for sending us this!!!

UPDATE: Only 40 minutes to the announcement (6am London time). There is a huge ammount of visitors online now, that’s why website loading time is slow. I retsarted the sevrer, reduced the number of posts t…one! And removed some widgets. If that doens’t help and the server crashes than you can follow the announcement on our SonyAlphaRumors Fanpage on Facebook (Click here)!

US today says the A77 body only costs $1399 and with 16-50mm lens it will cost $1999. The A65 will cost $899. The NEX-7 with kit lens costs $1350. NEX-5N with lens for $700. The VG-20 for $2199.

The A77 has a higher price than expected. I guess the strong YEN is making lower prices almost impossible. Anyway, could be that street price is a bit lower and closer to our rumored price!

Just woke up after two hours sleep. Those are two images from the Zeiss 24mm E-mount lens you sent to me. Click on the them to see the full size version!

UPDATE: Sony is making wonders when it comes to the sensor technology but they should learn from Panasonic how to make small lenses. Check here: http://www.43rumors.com/ft5-hot-image-leak-panasonic-new-14-42mm-is-a-pancake/. I think it’s an amazing piece of engineering!